The Direct Index
Assistants · every city · October 2026

Where assistants send people

869 answers from ChatGPT, Claude and Gemini in 5 cities. 88% link a business's own site or its booking software; 28% link a marketplace, most often Uber Eats. Per city: the share of answers that go direct, and the marketplace each assistant names most.

88%

of answers link the business's own site or its booking software

28%

link a marketplace

13%

link Uber Eats, the marketplace named most

5

cities with answers, 869 answers

Updated 2026-10-15. Markdown · JSON · City indexes.

City by assistant

The share that goes direct, and the marketplace named most

CityDirectTop marketplaceChatGPTClaudeGemini
Amsterdam, NL
October 2026 · 26 answers
96%Just Eat100% directnot asked92% direct · Just Eat
Antwerp, BE
October 2026 · 36 answers
94%Just Eat100% direct83% direct · Just Eat100% direct · Just Eat
Brussels, BE
October 2026 · 6 answers
83%TheFork100% direct67% direct · TheForknot asked
Lisbon, PT
October 2026 · 492 answers
89%Uber Eats85% direct · Uber Eats87% direct · Uber Eats95% direct · Uber Eats
Porto, PT
October 2026 · 309 answers
85%TheFork84% direct · Uber Eats80% direct · Uber Eats92% direct · TheFork

Direct: the share of an assistant's answers in that city that link a business's own site or its booking software. Each city links to its own page with the full league table and the question-by-question grid.

League table

The destinations across every city

A destination counts once per answer that links it, over all 869 answers.

DestinationKindAnswersShareChatGPTClaudeGemini
The businesses' own sitesown site74085%237 80%228 81%275 94%
Uber Eatsmarketplace11013%24 8%28 10%58 20%
TheForkmarketplace9311%11 4%24 9%58 20%
Press, guides and forumspress and guides8910%4 1%3 1%82 28%
Glovomarketplace314%8 3%4 1%19 7%
Instagramdirectory283%01 0%27 9%
Facebookdirectory273%07 2%20 7%
Eatbu.comvendor, direct152%6 2%5 2%4 1%
Restaurant Gurudirectory131%1 0%3 1%9 3%
Bolt Foodmarketplace111%02 1%9 3%
Just Eatmarketplace81%03 1%5 2%
Tripadvisordirectory81%08 3%0
Michelin Guidedirectory71%03 1%4 1%
Happycow.netdirectory61%006 2%
Mygon.commarketplace51%1 0%2 1%2 1%
OpenTablemarketplace51%1 0%4 1%0
SevenRoomsvendor, direct51%3 1%02 1%
Resymarketplace40%004 1%
Umai.iovendor, direct40%02 1%2 1%
CoverManagervendor, direct30%2 1%01 0%

70 more destinations with fewer answers each are in the JSON.

Method

How this is counted

The unit is an answer: the latest answer to each question from each assistant, asked with web search on. The questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday") and three questions about each of the top-ranked businesses of the index (the official website, where to book, where to order). Every link in an answer is read; a destination counts once per answer that links to it, whether as the place to book or as a source the assistant cited, so the shares say "answers that link this destination" and do not add up to 100%.

Destinations: the businesses' own sites are one row, whatever the business; a booking or ordering vendor on the business's own domain counts as direct; marketplaces and directories are named; listing, review and map sites (Tripadvisor, Google Maps, Yelp) are directories even where the scanner files them with the marketplaces; newspapers, magazines, guides, forums and tourism sites are one row; what is left is listed by registered domain, and a model classifies those unknown hosts once each into directory, press, marketplace, vendor, business or other, with the reason shown. A fragment that looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index; a place that is not in the index links to a scan of its site when the assistant gave one.

Updated 2026-10-15. Open data: the JSON twin of this page carries every destination. Methodology.