# The Direct Index

> Measures whether AI agents can find, read and act on a business's own website. Any business, anywhere. Independent, open data, no pay-to-rank. Built in Lisbon by Antonio Curado.

## The idea: agent-direct
When an agent books, orders or buys through a marketplace, the business pays a commission. When it does so on the business's own site, it pays nothing. "Agent-direct" is a site an agent can reach, read, act on, and is sent to. https://directindex.org/agent-direct

## The Agent-Direct Score, spec v1.0 (0 to 100)
- Reachable, 25: robots.txt allows the eight key AI tokens (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User); live fetches as GPTBot, ClaudeBot and PerplexityBot get a normal page; HTTPS; at least 500 characters of text without JavaScript.
- Readable, 25: JSON-LD for the business; address, telephone, opening hours; a menu or price list as HTML rather than PDF, image or nothing.
- Actionable, 30: a booking or ordering path on the business's own domain (15), booking or ordering software on a vendor domain (10), unrecognised third party (6), marketplace only (3), phone or WhatsApp only (2); plus up to 15 for a browser-agent action test that stops before submitting anything.
- Cited, 20: share of assistant answers (four assistants, three prompts, two runs) that link the business's own site rather than a marketplace.
Grades: A 85+, B 70 to 84, C 55 to 69, D 40 to 54, F below 40. Pending components make a score provisional.
Also reported, not scored: llms.txt, Content Signals in robots.txt, WebMCP tools on the page, a Markdown alternate.
Full methodology: https://directindex.org/methodology

## How to use it as an agent
- Scan any site: POST https://directindex.org/api/scan with {"url": "..."}; poll GET https://directindex.org/api/scan/{jobId}; or read GET https://directindex.org/api/site/{domain}. OpenAPI: https://directindex.org/openapi.json
- MCP server (Streamable HTTP, stateless): https://directindex.org/mcp with tools scan_website, get_site_report, city_leaderboard, list_cities.
- Every report page serves Markdown on Accept: text/markdown or ?format=md, for example https://directindex.org/r/belcanto.pt?format=md
- City indexes as JSON: https://directindex.org/api/city/{slug}
- The scanner page registers a WebMCP tool, scan_website, for browsers that ship navigator.modelContext.
- Rate limit: 30 new scans per hour per address. Reads are unlimited.

## City indexes
- Lisbon, PT: ? businesses with their own site of ? on record. https://directindex.org/city/lisbon
Request a city: https://directindex.org/cities

## Data and licence
Business data from OpenStreetMap contributors, ODbL. Scan results are published under ODbL as well. Every business page has a free rescan and a claim form.

## Contact
https://directindex.org/ (sign-up form) · GitHub: private for now.