What assistants recommend in Edinburgh tours, attractions and museums
ChatGPT and Gemini were asked 12 questions the way people ask them, with web search on, and told to link each place's own site. Below is every question, with the places named, who named them, and the direct link where the place has one.
48
places named across the 12 questions
418
businesses in this index
235
with a website of their own
85%
of the places named came with their own site
Every other business in the index was never named. The questions are a sample of what people ask, and the places named change from one round to the next.
Asked on 2026-10-24. Where the answers send people · The Edinburgh tours, attractions and museums index · Markdown.
A walking tour on Sunday morning with tickets online.
| Place | Named by | Direct link |
|---|---|---|
| Camera Obscura & World of Illusions | Gemini with its own site | cameraobscura.co.uk |
| Edinburgh Castle Official Guided Tour | ChatGPT with its own site | edinburghcastle.scot |
| Mercat Tours | Gemini with its own site | mercattours.com |
| The Real Mary Kings Close | Gemini with its own site | realmarykingsclose.com · book direct |
| Walk the Old Town not in the index | ChatGPT with its own site | walktheoldtown.co.uk |
| Wee Walking Tours not in the index | ChatGPT with its own site | weewalkingtours.com |
A food tour this Saturday evening for two, book it.
| Place | Named by | Direct link |
|---|---|---|
| Eat Walk Edinburgh not in the index | ChatGPT with its own site | eatwalktours.co.uk |
| Edinburgh Castle | Gemini with its own site | edinburghcastle.scot |
| Edinburgh Food Safari not in the index | ChatGPT with its own site | edinburghfoodsafari.com |
| National Museum of Scotland | Gemini with its own site | nms.ac.uk |
| The Royal Yacht Britannia | Gemini with its own site | royalyachtbritannia.co.uk |
| Eating Europe not in the index | ChatGPT through a marketplace | marketplace only |
| Eat Walk Edinburgh not in the index | Gemini by name | no link given |
| Edinburgh Food Tour / Eating Edinburgh not in the index | Gemini by name | no link given |
| Taste & Tour Edinburgh not in the index | Gemini by name | no link given |
Skip-the-line tickets for the main museum tomorrow, where do I buy them?
| Place | Named by | Direct link |
|---|---|---|
| National Museum of Scotland | ChatGPT with its own site Gemini by name | nms.ac.uk |
| Scottish National Gallery | Gemini with its own site | nationalgalleries.org |
| The Royal Yacht Britannia | Gemini with its own site | royalyachtbritannia.co.uk |
A bike tour of the city for a family with kids, book for Saturday.
| Place | Named by | Direct link |
|---|---|---|
| A wee pedal not in the index | ChatGPT with its own site Gemini with its own site | aweepedal.com |
| Camera Obscura and World of Illusions | Gemini with its own site | camera-obscura.co.uk · book direct |
| Edinburgh Bike Tours not in the index | ChatGPT with its own site | edinburghbiketours.co.uk |
| Electric Bike Tours Edinburgh not in the index | ChatGPT with its own site | ebiketours.scot |
| National Museum of Scotland | Gemini with its own site | nationalmuseums.scot |
| Attractions & Museums not in the index | Gemini by name | no link given |
| Bike Tour Operator not in the index | Gemini by name | no link given |
A day trip out of the city with a guide this week, tickets online.
| Place | Named by | Direct link |
|---|---|---|
| Rabbie’s | ChatGPT with its own site Gemini with its own site | rabbies.com |
| Highland Experience Tours | Gemini with its own site | highlandexperience.com · book direct |
| Timberbush Tours | Gemini with its own site | timberbush.com |
A sunset boat tour tomorrow, I want to book directly.
| Place | Named by | Direct link |
|---|---|---|
| Forth Boat Tours | ChatGPT with its own site Gemini with its own site | forthtours.com |
| Maid of the Forth not in the index | Gemini with its own site | maidoftheforth.co.uk |
| National Museum of Scotland | Gemini with its own site | nms.ac.uk |
| Palace of Holyroodhouse | Gemini with its own site | rct.uk |
| The Royal Yacht Britannia | Gemini with its own site | royalyachtbritannia.co.uk |
A wine tasting or vineyard visit this weekend, book for two.
| Place | Named by | Direct link |
|---|---|---|
| Cairn OMohr Winery not in the index | Gemini with its own site | cairnomohr.com |
| Divino Enoteca not in the index | Gemini with its own site | divinoenoteca.com |
| Whighams Wine Cellars not in the index | Gemini with its own site | whighamswinecellars.co.uk |
Kayaking or paddleboarding tomorrow morning, tickets online.
| Place | Named by | Direct link |
|---|---|---|
| Camera Obscura & World of Illusions | Gemini with its own site | camera-obscura.co.uk · book direct |
| Driftwood Adventure not in the index | ChatGPT with its own site | driftwoodadventure.org |
| Driftwood Adventure not in the index | Gemini with its own site | driftwoodadventure.co.uk |
| Edinburgh Castle | Gemini with its own site | edinburghcastle.scot |
| Welton Waters Activity Centre not in the index | ChatGPT with its own site | wwac.org.uk |
A private guide for half a day with the family, how do I book one?
| Place | Named by | Direct link |
|---|---|---|
| Clan Pascual Tours not in the index | Gemini with its own site | edinburghwalkingtours.com |
| Edinburgh Castle | ChatGPT with its own site | edinburghcastle.scot |
| Edinburgh Private Walking Tours not in the index | ChatGPT with its own site | edinburghprivatewalkingtours.co.uk |
| Experienced Tours not in the index | ChatGPT with its own site | experienced-tours.com |
| Local Eyes Tours not in the index | Gemini with its own site | localeyestours.com |
| Mercat Tours | Gemini with its own site | mercattours.com |
A ghost or night walking tour tonight, two tickets.
| Place | Named by | Direct link |
|---|---|---|
| Mercat Tours | ChatGPT with its own site Gemini with its own site | mercattours.com |
| Cadies & Witchery Tours | ChatGPT by name | witcherytours.com · book direct |
| City of the Dead Tours | Gemini with its own site | cityofthedeadtours.com |
| The Real Mary Kings Close | Gemini with its own site | realmarykingsclose.com · book direct |
A local cooking class this week, book two places.
| Place | Named by | Direct link |
|---|---|---|
| Edinburgh Castle | Gemini with its own site | edinburghcastle.scot |
| Edinburgh Food & Drink Academy not in the index | ChatGPT with its own site | efda.co.uk |
| Edinburgh Food & Drink Academy not in the index | Gemini with its own site | edinburghfoodanddrinkacademy.co.uk |
| Edinburgh Food Social not in the index | ChatGPT with its own site | edinburghfoodsocial.org |
| Museum on the Mound | Gemini with its own site | museumonthemound.com |
| National Museum of Scotland | Gemini with its own site | nms.ac.uk |
| The Wee Kitchen Cookery School not in the index | Gemini with its own site | theweekitchen.co.uk |
| Yarrow Cookery School not in the index | ChatGPT with its own site | yarrowcookeryschool.com |
| Cozymeal not in the index | Gemini through a marketplace | marketplace only |
It's raining. Something fun to book indoors for this afternoon.
| Place | Named by | Direct link |
|---|---|---|
| Camera Obscura & World of Illusions | ChatGPT with its own site Gemini with its own site | camera-obscura.co.uk · book direct |
| Dynamic Earth | Gemini with its own site | dynamicearth.co.uk |
| Surgeons’ Hall Museums | ChatGPT with its own site | rcsed.ac.uk |
| The Chocolatarium not in the index | Gemini with its own site | chocolatarium.co.uk |
| The Real Mary King’s Close | ChatGPT with its own site | realmarykingsclose.com · book direct |
How this is read
Each assistant was asked each question once, with web search on, for up to three places and the link to each one's own website. Names are read from the answer and matched against the index. Any link between one name and the next belongs to that place. "With its own site" means the assistant linked the place's own website. "Through a marketplace" or "a directory" means it linked a listing instead, and "by name" means it gave no link. The direct links come from the Direct Index's own scan of the place's site. The assistant didn't supply them.
Where assistants send people in Edinburgh tours, attractions and museums.