Every tour operator, attraction and museum in Edinburgh with its own website, scanned the same way. 60 of 65 scanned so far.
businesses in OpenStreetMap
have their own website on record
of reachable sites turn an AI crawler away at the edge
score A or B so far
A 2 · B 13 · C 19 · D 9 · F 17
Scores are provisional where the action test or the citation check is still to come. Methodology · Markdown · JSON.
| none | 50 |
| on the page | 1 |
| HTML page | 1 |
| own site | 31 |
| none | 17 |
| third party | 4 |
| Unknown | 24 |
| Wordpress | 20 |
| Squarespace | 3 |
| Shopify | 2 |
| Webflow | 1 |
| Weebly | 1 |
| Turn at least one away at the edge | 12 |
| Block one in robots.txt | 3 |
| Turn every visitor without a browser away | 7 |
| Did not answer in time | 1 |
| Unreachable from our scanner | 8 |
| No working site (dead address) | 5 |
Counts are over the 52 reachable sites, latest scan of each. Listings come from OpenStreetMap; businesses without a website of their own are counted but not scanned. 5 more have an address that no longer answers (dead domain, bad certificate or server down); they count next to the businesses without a website and stay out of the ranking.
Each kind of business is its own index, scanned the same way. This page is the tours, attractions and museums index.
| Kind | Businesses | Own site | Sites scanned | Grades |
|---|---|---|---|---|
| restaurants and fast food | 1,303 | 531 | 465 | A 69 · B 145 · C 80 · D 49 · F 122 |
| cafes and bars | 1,271 | 429 | 383 | A 20 · B 96 · C 75 · D 76 · F 116 |
| hairdressers and beauty salons | 789 | 187 | 153 | A 1 · B 19 · C 44 · D 31 · F 58 |
| dentists, clinics and vets | 326 | 177 | 161 | A 1 · B 36 · C 70 · D 13 · F 41 |
| tours, attractions and museums this page | 222 | 65 | 60 | A 2 · B 13 · C 19 · D 9 · F 17 |
A dated page per month, final once the month ends: how many sites turn AI crawlers away, how many take bookings or orders on their own domain, how many score A or B.
| Month | Sites scanned | Turn a crawler away | Direct booking or ordering | A or B |
|---|---|---|---|---|
| October 2026 so far | 65 | 23% | 60% | 15 |
October 2026 so far: 23% of reachable sites turn a crawler away, 60% take a booking or an order on their own domain, 15 score A or B. The chart gains a point each month.
0 of 52 reachable sites expose a rail an agent could transact through. Measured, not scored.
A rail is a UCP profile, an ACP discovery document, an MCP server card, or an ordering vendor that takes orders placed by assistants (Square and Toast, and any vendor whose terms allow agents). Counted from the latest scan of each site; older scans were not measured. Methodology · vendor terms for agents.
Own one of these? Open its page to rescan or claim it. 31 places you can book or order from directly →
| # | Business | Score | Menu | Direct channel | AI crawlers |
|---|---|---|---|---|---|
| 1 | Camera Obscura & World of Illusions camera-obscura.co.uk | A 87.5% | none | own site | open |
| 2 | Spirit of Scotland spiritofscotlandshow.co.uk | A 86.3% | HTML page | own site | open |
| 3 | Edinburgh Bus Tours edinburghtour.com | B 84.6% | none | own site | open |
| 4 | Heart of Midlothian Museum heartsfc.co.uk | B 81.3% | none | own site | open |
| 5 | Mad Max Adventures madmaxadventures.com | B 80% | none | own site | open |
| 6 | Tron Kirk Market scottishdesignexchange.com | B 78.8% | none | own site | open |
| 7 | Museum of Scottish Fire Heritage museumofscottishfireheritage.org | B 77.1% | none | own site | blocked |
| 8 | The Royal Scots Dragoon Guards Museum scotsdg.org.uk | B 76.9% | none | own site | open |
| 9 | Rosslyn Chapel rosslynchapel.com | B 73.8% | none | own site | open |
| 10 | The Real Mary King's Close realmarykingsclose.com | B 73.8% | none | own site | open |
| 11 | Craigmillar Castle historicenvironment.scot | B 72.5% | none | own site | open |
| 12 | TravelPerk perk.com | B 71.3% | none | own site | open |
| 13 | Nordic Visitor nordicvisitor.com | B 70% | none | own site | open |
| 14 | The Cadies and Witchery Tours witcherytours.com | B 70% | none | own site | open |
| 15 | The Scotch Whisky Experience scotchwhiskyexperience.co.uk | B 70% | none | own site | open |
| 16 | Dynamic Earth dynamicearth.org.uk | C 68.8% | none | own site | open |
| 17 | The Edinburgh Dungeon thedungeons.com | C 68.8% | none | own site | open |
| 18 | Viajar Por Escocia Tours en Espanol viajarporescocia.com | C 64.8% | on the page | own site | blocked |
| 19 | Edinburgh Castle edinburghcastle.scot | C 63.1% | none | own site | open |
| 20 | HMY Britannia royalyachtbritannia.co.uk | C 63.1% | none | own site | open |
| 21 | Surgeons' Hall Museums rcsed.ac.uk | C 63.1% | none | own site | open |
| 22 | Museum of Magic, Fortune-Telling and Witchcraft museummfw.com | C 61.5% | none | own site | open |
| 23 | The Scottish Parliament parliament.scot | C 61.5% | none | own site | open |
| 24 | Conifox conifox.co.uk | C 60.4% | none | own site | blocked |
| 25 | Airlink Travel airlinktravelscotltd.com | C 60% | none | own site | open |
| 26 | Haggis Adventures haggisadventures.com | C 60% | none | own site | open |
| 27 | Hays Travel haystravel.co.uk | C 60% | none | own site | open |
| 28 | Edinburgh Farmers' Market edinburghfarmersmarket.co.uk | C 58.8% | none | own site | open |
| 29 | Heriot Watt Museum hw.ac.uk | C 58.8% | none | own site | open |
| 30 | St Giles' Cathedral stgilescathedral.org.uk | C 58.8% | none | own site | open |
| 31 | The Royal Scots Regimental Museum theroyalscots.co.uk | C 58.8% | none | own site | open |
| 32 | St Mary's Episcopal Cathedral cathedral.net | C 56.9% | none | none | open |
| 33 | Cashel Travel casheltravel.com | C 55.4% | none | none | open |
| 34 | Flavours Holidays flavoursholidays.co.uk | C 55.4% | none | none | open |
| 35 | Greyfriars Kirk greyfriarskirk.com | D 50.8% | none | none | open |
| 36 | Museum on the Mound museumonthemound.com | D 50.8% | none | none | open |
| 37 | Barrhead Travel barrheadtravel.co.uk | D 48.6% | none | third party | blocked |
| 38 | Scottish Storytelling Centre scottishstorytellingcentre.com | D 47.7% | none | third party | open |
| 39 | TUI tuigroup.com | D 47.7% | none | third party | open |
| 40 | Cockburn Geological Museum ed.ac.uk | D 43.1% | none | none | open |
| 41 | Skanda Holidays skandaholidays.co.uk | D 43.1% | none | none | open |
| 42 | SmarTravels smartravels.co.uk | D 43.1% | none | none | open |
| 43 | iTravel4u itravel4u.co.uk | D 42.6% | none | third party | blocked |
| 44 | Church of St John the Evangelist stjohns-edinburgh.org.uk | F 38.5% | none | none | open |
| 45 | Nelson Monument cultureedinburgh.com | F 38.5% | none | none | open |
| 46 | New Town Church edinburghnewtownchurch.org.uk | F 38.5% | none | none | open |
| 47 | Royal Observatory, Edinburgh roe.ac.uk | F 38.5% | none | none | open |
| 48 | The Maltings cramondheritage.org.uk | F 38.5% | none | none | open |
| 49 | Edinburgh Gin edinburghgin.com | F 35.4% | none | none | open |
| 50 | A Walk with Robert Louis Stevenson colinton-conservation.org.uk | F 33.8% | none | none | open |
| 51 | Gilmerton Cove gilmertoncove.co.uk | F 33.8% | none | none | open |
| 52 | Stockbridge Market stockbridgemarket.com | F 33.4% | none | none | blocked |
| 53 | Forth Bridges Contact and Education Centre forth-bridges.co.uk | F 0% | unreachable | none | open |
| 54 | Gladstone's Land nts.org.uk | F 0% | unreachable | none | blocked |
| 55 | Holyrood Distillery holyrooddistillery.co.uk | F 0% | unreachable | none | blocked |
| 56 | Jimmy Martin Travel Ltd jimmymartintravel.com | F 0% | unreachable | none | blocked |
| 57 | National Museum of Scotland nms.ac.uk | F 0% | unreachable | none | blocked |
| 58 | Palace of Holyroodhouse rct.uk | F 0% | unreachable | none | blocked |
| 59 | TUI tui.co.uk | F 0% | unreachable | none | blocked |
| 60 | Trailfinders trailfinders.com | F 0% | unreachable | none | open |