The Direct Index
Report · Edinburgh tours, attractions and museums · scanned 2026-10-21

Edinburgh Tours and History

edinburghtoursandhistory.com is mostly ready for agents.

Listed by Overture Maps.

BookCallWebsite

Ways to reach Edinburgh Tours and History directly, with no marketplace in between. Checked 2026-10-21. On the business's own site. Report a mistake

44 Chambers Street, EH1 1, Edinburgh · +447950003885

Prices: 5 prices on the site, the middle one £83.00

Nearby, also direct

Places near Edinburgh Tours and History that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Edinburgh Tours and History's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

75.4%

49 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

5 prices on the landing page, the middle one £83.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Edinburgh tours, attractions and museums and named 48 places. Edinburgh Tours and History wasn't one of them. See who was named →

Where it stands

How Edinburgh Tours and History compares

Where it stands

22 of 211 in Edinburgh tours, attractions and museums

Top 10% of the sites scanned in this index. Just above: DHL Express Service Point (Airlink Travel) B, Edinburgh Cab Tours B. Just below: Gray Line Scotland B, Highland Explorer Tours B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain95%yes
Publish the menu or price list as HTML5%no
Let AI crawlers in (no block at the server or in robots.txt)95%yes
Structured data with address, phone and hours41%no
Have an llms.txt59%no

The top 10% are the 22 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 224,455 sites55%24%75.4%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Edinburgh Science Museum24 mCyes
City of the Dead Tours117 mFno
Greyfriars Kirk170 mDno
Potter's Grave178 mDyes
Viajar Por Escocia Tours en Espanol231 mCyes
The Ultimate Highlands Experience233 mByes
Scottish Routes236 mByes
St Giles' Cathedral243 mCyes
Little Fish Tours256 mDno
South Bridge Vaults259 mCyes
Businesses like yours

Businesses like Edinburgh Tours and History in Edinburgh tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Edinburgh tours, attractions and museums21149%21%75.4%
Sites built with WordPress in Edinburgh tours, attractions and museums8559%33%75.4%

The best of the sites built with WordPress in Edinburgh tours, attractions and museums

Spirit of Scotland A 86.3% · Edinburgh Bus Tours B 84.6% · Heartland Travel - Tours of Scotland B 84.6% · Scottish Routes B 84.6% · The Hairy Coo Tours - Edinburgh Departure Point B 84.6%

After the top fixes

With the two fixes above (No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 211 in Edinburgh tours, attractions and museums.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  2. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Edinburgh tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (Organization) no address, phone or hours in it
  • Tickets on your own site Agents can buy tickets without going through a marketplace.

Builder: wordpress · contact page /about/: phone; booking page /shop/: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Edinburgh Tours and History",
  "url": "https://www.edinburghtoursandhistory.com/",
  "telephone": "+447950003885",
  "address": "44 Chambers Street, EH1 1, Edinburgh",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9473557,
    "longitude": -3.1898626
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://edinburghtoursandhistory.com/shop/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Edinburgh Tours and History

> organization in 44 Chambers Street, EH1 1, Edinburgh, Edinburgh tours, attractions and museums. Phone +447950003885.

## Book or order directly

- Book: https://edinburghtoursandhistory.com/shop/ (on the business's own site)

## About

- Website: https://www.edinburghtoursandhistory.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/edinburghtoursandhistory.com"><img src="https://directindex.org/badge/edinburghtoursandhistory.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Edinburgh Tours and History

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/edinburghtoursandhistory.com, through the MCP tool direct_record and in the city feed /city/edinburgh-tours/direct.json.

PathLinkStatus
Bookedinburghtoursandhistory.com/shop/ own sitefound by the scan of 2026-10-21, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone+447950003885

Stable links that count: /go/edinburghtoursandhistory.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Found one hop past the home page: contact page /about/: phone.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes