The Direct Index
Report · Edinburgh tours, attractions and museums · scanned 2026-10-21

Edinburgh Guided Tour

edinburghguidedtour.com is partly visible to agents.

Listed by Overture Maps.

BookCallWebsite

Ways to reach Edinburgh Guided Tour directly, with no marketplace in between. Checked 2026-10-21. Through fareharbor acting for the business. Report a mistake

57, Lothian Road, EH1 2DJ, Edinburgh · 07927904695

Prices: 18 prices on the site, the middle one £250

Nearby, also direct

Places near Edinburgh Guided Tour that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Edinburgh Guided Tour's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through FareHarbor.

55.8%

36.3 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

18 prices on the landing page, the middle one £250.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Edinburgh Guided Tour compares

Where it stands

108 of 253 in Edinburgh tours, attractions and museums

Top 43% of the sites scanned in this index. Just above: St Mary's Episcopal Cathedral C, Surgeons Quarter Travel C. Just below: Edinburgh Science Museum C, SANDEMANs NEW Edinburgh tours start point C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML8%no
Let AI crawlers in (no block at the server or in robots.txt)96%no
Structured data with address, phone and hours35%no
Have an llms.txt65%yes

The top 10% are the 26 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 145,483 sites57%28%55.8%
Sites using FareHarbor 235 sites60%23%55.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Castle Terrace Business Centre101 mDno
Edinburgh Farmers' Market159 mCyes
Timberbush Tours179 mDno
Castle Terrace Car Park182 mCyes
RIAS Gallery217 mDyes
Ricky’s Bicycle Tours Edinburgh258 mCyes
Church of St John the Evangelist267 mFno
Destiny Scotland Apartments at West End - Princes Street301 mCyes
The Royal Scots Dragoon Guards Museum329 mByes
Edinburgh Tours in a Taxi345 mDno
Businesses like yours

Businesses like Edinburgh Guided Tour in Edinburgh tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Edinburgh tours, attractions and museums25348%23%55.8%
Sites built with WordPress in Edinburgh tours, attractions and museums10158%35%55.8%
Sites using FareHarbor in Edinburgh tours, attractions and museums965%44%55.8%
Sites built with WordPress and using FareHarbor in Edinburgh tours, attractions and museums766%43%55.8%

The best of the sites built with WordPress and using FareHarbor in Edinburgh tours, attractions and museums

The Ultimate Highlands Experience B 76.9% · Wee Scottish Tours B 76.9% · Auld Reekie Tours B 73.8% · Cobble Tales C 66.2% · Ricky’s Bicycle Tours Edinburgh C 55.4%

After the top fixes

With the three fixes above (Structured data is incomplete; No tickets and prices found; The server turns AI crawlers away at the door), the score would be about 87.7%. That would be 2nd of 253 in Edinburgh tours, attractions and museums, up from 108th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  3. The server turns AI crawlers away at the door +6.7 points

    Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Edinburgh tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • Structured data found (Organization) no address, phone or hours in it
  • Tickets through fareharbor on your own domain There's no marketplace commission, and the customer stays yours.

Builder: wordpress · Front: cloudflare · contact page /contact-us/: nothing new; Cloudflare in front; AI crawlers blocked at the edge

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Edinburgh Guided Tour",
  "url": "http://www.edinburghguidedtour.com/",
  "telephone": "07927904695",
  "address": "57, Lothian Road, EH1 2DJ, Edinburgh",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9476537,
    "longitude": -3.2061061
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://fareharbor.com/embeds/api/v1/?autolightframe=yes",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/edinburghguidedtour.com"><img src="https://directindex.org/badge/edinburghguidedtour.com.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Edinburgh Guided Tour

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/edinburghguidedtour.com, through the MCP tool direct_record and in the city feed /city/edinburgh-tours/direct.json.

PathLinkStatus
Bookfareharbor.com/embeds/api/v1/?autolightframe=yes vendor on own site: FareHarborfound by the scan of 2026-10-21, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone07927904695

Stable links that count: /go/edinburghguidedtour.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
FareHarbor, read 2026-10-15
Not stated

FareHarbor's customer terms (1 September 2025), section 5.1, bar any robot, spider, scraper or other automated means to access the service for a commercial purpose without written permission; whether an assistant booking for a traveller counts as commercial is not stated; the external API is for affiliates and software partners. Source. About FareHarbor · all vendors.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatayes
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes