The Direct Index
Assistants · Melbourne, AU · October 2026

Where assistants send people in Melbourne

24 answers from ChatGPT and Gemini, asked on 2026-10-17 the way people ask and about the top businesses of the index. 92% of the answers link a business's own site or its booking software; 8% link a marketplace, most often DoorDash (4%).

92%

of answers link the business's own site or its booking software

8%

link a marketplace

4%

link DoorDash, the marketplace named most

24

answers: 24 to the questions people ask, 0 about businesses

Of the 24 answers to the questions people ask: 92% link a business's own site or its booking software, 8% a marketplace (DoorDash most).

Updated 2026-10-17. The Melbourne index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. The share is the share of all 24 answers that link it; the columns per assistant count that assistant's answers.

DestinationKindAnswersShareChatGPTGemini
The businesses' own sitesown site2292%11 92%11 92%
melbourne.vic.gov.auother site521%05 42%
Instagramdirectory417%04 33%
Press, guides and forumspress and guides313%03 25%
theworldlovesmelbourne.comother site313%03 25%
Time Outdirectory313%03 25%
bestrestaurants.com.auother site28%02 17%
concreteplayground.comother site28%02 17%
accor.comother site14%01 8%
agfg.com.auother site14%01 8%
asianinspirations.com.auother site14%01 8%
dengonnet.netother site14%01 8%
DoorDashmarketplace14%01 8%
happycow.netdirectory
A global directory and review platform for vegan and vegetarian restaurants.
14%01 8%
happymenu.com.auother site14%01 8%

13 more destinations with fewer answers each are in the JSON.

By assistant

What each assistant does in Melbourne

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. Of the places it named, how many came with a link to the place's own site, a marketplace, a directory, or no link.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT100%0%0%0%33
Gemini91%0%0%9%33
Question by question

Who gets named, and with which link

Asked on 2026-10-17. A place in this index links to its report; a place with a site of its own that is not in the index yet links to a scan; "no link" means the assistant named it but gave no link to its site. Each question links to the full list of places named.

QuestionChatGPTGemini
I'm feeling like chicken tonight. Where can I order from?Sonny’s Fried Chicken own site
El Jannah Melbourne CBD own site
Smoky Hen own site
Belles Hot Chicken own site
Gami Chicken & Beer own site
Chicken Central own site
I want to book a table for two tonight somewhere romantic.Gimlet own site
Florentino Dining Room own site
Society Dining Room own site
Gimlet at Cavendish House own site
Reine & La Rue own site
Il Bácaro own site
Best pizza delivered to where I'm staying, right now.nothing named11 Inch Pizza own site
400 Gradi own site
Shop 225 own site
A good vegan or vegetarian lunch near the centre, today.Crossways own site
Gong De Lin own site
Funghi e Tartufo own site
Funghi e Tartufo own site
Patsys own site
Crossways own site
I want sushi delivered this evening.The Wasabi Place own site
Wabi Sushi own site
Akira Japanese Restaurant & Bar own site
Wabi Sushi own site
Sushi Jiro own site
Sushi Sushi own site
A traditional local restaurant that tourists don't know. Book me a table for Saturday.Geppetto Trattoria own site
Achilles Greek Tavern own site
Little Black Pig & Sons own site
Seddon Deadly Sins no link
Brunch on Sunday for four. Where can I reserve?TinPot Café own site
Darling Cafe own site
Crossley St Cantina own site
Cumulus Inc own site
Higher Ground own site
Seafood dinner with a view, table for four this week.Stokehouse own site
Pipis own site
Waterfront Southgate own site
Stokehouse St Kilda own site
Waterfront Southgate own site
Pipis Kiosk own site
A cheap lunch menu near the centre.Eek Charm own site
Amigos y Familia own site
Bar Mercado own site
Crossways Food for Life own site
Shanghai Street Dumpling own site
Butchers Diner no link
Birthday dinner for eight on Friday. I want to book online.Chin Chin own site
Cumulus Inc own site
Gimlet at Cavendish House own site
NOMAD Melbourne own site
The George on Collins own site
Chin Chin own site
Best burger in town, and I want to order online.Royal Stacks own site
Andrew’s Hamburgers own site
The Famished Wolf own site
Charrd own site
Juanita Peaches own site
Easeys own site
Something to eat after midnight, delivered or open late.Wong’s Late Night Hot Pot own site
Stalactites own site
Sparks & Spices own site
Supper Inn no link
Butchers Diner own site
Shujinko own site
Method

How this is counted

The unit is an answer: the latest answer to each question from each assistant, asked with web search on. The questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday") and three questions about each of the top-ranked businesses of the index (the official website, where to book, where to order). Every link in an answer is read; a destination counts once per answer that links to it, whether as the place to book or as a source the assistant cited, so the shares say "answers that link this destination" and do not add up to 100%.

Destinations: the businesses' own sites are one row, whatever the business; a booking or ordering vendor on the business's own domain counts as direct; marketplaces and directories are named; listing, review and map sites (Tripadvisor, Google Maps, Yelp) are directories even where the scanner files them with the marketplaces; newspapers, magazines, guides, forums and tourism sites are one row; what is left is listed by registered domain, and a model classifies those unknown hosts once each into directory, press, marketplace, vendor, business or other, with the reason shown. A fragment that looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index; a place that is not in the index links to a scan of its site when the assistant gave one.

Updated 2026-10-17. Open data: the JSON twin of this page carries every destination. Methodology.