The Direct Index
Assistants · Salt Lake City tours, attractions and museums, US · October 2026

Where assistants send people in Salt Lake City tours, attractions and museums

24 answers from ChatGPT and Gemini, asked on 2026-10-25, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 17% link a marketplace, most often Fever (8%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

17%

link a marketplace

8%

link Fever, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 100% link a business's own site or its booking software and 17% a marketplace, Fever most often.

Updated 2026-11-08. The Salt Lake City tours, attractions and museums index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

DestinationKindAnswersShareChatGPTGemini
The businesses' own sitesown site2396%11 92%12 100%
Press, guides and forumspress and guides1146%1 8%10 83%
Fevermarketplace28%02 17%
utah.govother site28%1 8%1 8%
Wikipediadirectory28%02 17%
ajmotionsports.comother site14%1 8%0
artexperiencesaltlakecity.comother site14%01 8%
atthegateway.comother site14%01 8%
attractionexplorers.comother site14%01 8%
canyonsports.comother site14%01 8%
churchofjesuschrist.orgother site14%01 8%
clarkplanetarium.orgother site14%01 8%
cozymeal.commarketplace14%1 8%0
getmyboat.comother site14%01 8%
GetYourGuidemarketplace14%01 8%

18 more destinations with fewer answers each are in the JSON.

By assistant

What each assistant does in Salt Lake City tours, attractions and museums

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-3.8-flash (12).

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT82%4%0%14%28
Gemini95%0%0%5%38
Question by question

Who gets named, and with which link

Asked on 2026-10-25. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

QuestionChatGPTGemini
A walking tour on Sunday morning with tickets online.SLC Eats Downtown Food Tour own site
Utah Calling own site
Preservation Utah own site
Southwest Adventure Tours own site
Temple Square own site
A food tour this Saturday evening for two, book it.SLC Eats own site
Local Food Walking Tours own site
SLC Bus Tours no link
SLC Eats Food Tours own site
Local Food Walking Tours own site
Beehive Bites and Sites own site
Skip-the-line tickets for the main museum tomorrow, where do I buy them?Natural History Museum of Utah own siteNatural History Museum of Utah own site
Utah Museum of Fine Arts own site
The Leonardo own site
A bike tour of the city for a family with kids, book for Saturday.Salt Lake Bicycle Tours own site
Folk & Art in the Park own site
Discovery Gateway Children’s Museum own site
Salt Lake Bicycle Tours own site
Tracy Aviary & Botanical Gardens own site
Discovery Gateway Childrens Museum own site
A day trip out of the city with a guide this week, tickets online.Utah Day Tours no link
Southwest Adventure Tours own site
Southwest Adventure Tours own site
Sunnyside Expeditions own site
Heber Valley Historic Railroad own site
A sunset boat tour tomorrow, I want to book directly.Exclusive Excursions own siteExclusive Excursions own site
Deer Creek Island Resort own site
Jordanelle Rentals & Marina own site
A wine tasting or vineyard visit this weekend, book for two.Château La Caille own site
Millcreek Estates own site
The Tasting Room own site
Château La Caille no link
What to expect own site
The Hive Winery & Spirits Company own site
Wine Academy of Utah own site
Kayaking or paddleboarding tomorrow morning, tickets online.Ski Trucks own siteJordanelle Rentals & Marina own site
Pro Rafting Tours own site
AJ Motion Sports own site
A private guide for half a day with the family, how do I book one?Utah Calling own site
Unity Transportation own site
City Sights Salt Lake City own site
Natural History Museum of Utah own site
BeUTAHful Tours own site
City Sights Tours own site
Natural History Museum of Utah own site
A ghost or night walking tour tonight, two tickets.Story Tours own site
Grimm Ghost Tours own site
US Ghost Adventures no link
Tour own site
Grimm Ghost Tours own site
Story Tours own site
A local cooking class this week, book two places.John & Jennie’s Bosch Kitchen no link
Ezekiel Bread no link
Halloween Fun Ideas own site
Cozymeal marketplace
Salt Lake Culinary Education own site
Harmons Cooking School own site
Park City Culinary Institute own site
It's raining. Something fun to book indoors for this afternoon.Clark Planetarium own site
Natural History Museum of Utah own site
Natural History Museum of Utah own site
Clark Planetarium own site
Utah Museum of Fine Arts own site
Method

How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-08. The data is open, and the JSON version of this page has every destination. Methodology.