The Direct Index
City index · US · scans run every hour

Salt Lake City tours, attractions and museums: which businesses can AI agents use?

Every tour operator, attraction and museum in Salt Lake City that has its own website gets the same scan. So far 12 of 12 distinct websites have been scanned.

12 businesses on a map, by grade: 1 A or B, 7 C or D, 4 F
12 of 12 scannedA or B 1C or D 7F 4the map page
23

businesses in OpenStreetMap

12

distinct business websites (a chain's site counts once)

33%

of scanned sites turn an AI crawler away at the edge

1

score A or B so far

A 0 · B 1 · C 3 · D 4 · F 4

A score stays provisional until its site has had the action test and the citation check. Methodology · Markdown · JSON.

Leaderboard

Ranked by Agent-Direct Score

If one of these is yours, open its page to rescan or claim it. 3 places you can book or order from directly →

#BusinessScoreMenuDirect channelAI crawlers
1Cross E Ranch
crosseranch.com
B 76.9%noneown siteopen
2Natural History Museum Of Utah
utah.edu
C 63.1%noneown siteopen
3Pioneer Memorial Museum
isdup.org
C 63.1%nonenoneopen
4Utah Museum of Contemporary Art
utahmoca.org
C 63.1%noneown siteopen
5Discovery Gateway Children's Museum
discoverygateway.org
D 49.2%nonethird partyopen
6Clark Planetarium
saltlakecounty.gov
D 47.7%nonethird partyopen
7Dreamscapes
utaharts.org
D 47.7%nonethird partyopen
8Gospel Grace Church
gospelgrace.com
D 43.2%nonenoneblocked
9Land Cruiser Heritage Museum
landcruiserhm.com
F 33.4%nonenoneblocked
10Family History Library
familysearch.org
F 30.3%nonenoneblocked
11Church History Museum
churchofjesuschrist.org
F 0%unreachablenoneopen
12Museum of Utah Folk Art
utah.gov
F 0%unreachablenoneblocked
Findings

What the index found in Salt Lake City tours, attractions and museums

Menu or price list
none10
Direct booking or ordering
none4
own site3
third party3
Site builder
Unknown5
Wordpress3
Squarespace1
Webflow1
AI crawlers
Turn at least one away at the edge4
Block one in robots.txt1
Turn away every visitor without a browser1
Didn't answer in time1
Unreachable from the scanner2
No working site (dead address)0

The menu, channel and builder counts cover the 10 sites the scanner could read; the AI crawler counts cover all 12 scanned sites. Each uses the latest scan. The listings come from OpenStreetMap. Businesses without their own website are counted but not scanned.

Assistants · October 2026

Where assistants send people in Salt Lake City tours, attractions and museums

Of 24 answers from ChatGPT and Gemini, 100% link a business's own site or its booking software and 17% link a marketplace, most often Fever. The five destinations linked most:

DestinationKindAnswersShare
The businesses' own sitesown site2396%
Press, guides and forumspress and guides1146%
Fevermarketplace28%
utah.govother site28%
Wikipediadirectory28%

The full league table, assistant by assistant → · The places named, question by question

What assistants recommend in Salt Lake City tours, attractions and museums

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order directly with each. For the places it recommended, the table shows how many came with a link to the place's own site, to a marketplace or to a directory, and how many came with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT82%4%0%14%28
Gemini95%0%0%5%38

Asked on 2026-10-25. A place in this index links to its report, and one with its own site that isn't in the index yet links to a scan. When a cell says "no link", the assistant named the place but didn't link to its site. Across the 12 questions, the assistants named 48 different places. This index has 23 businesses. Question by question →

Month by month

Salt Lake City tours, attractions and museums, month by month

Each month gets its own dated page, and its numbers are final once the month is over. The table shows the share of sites that turn AI crawlers away, the share that take bookings or orders on their own domain, and how many score A or B.

MonthSites scannedTurn a crawler awayDirect booking or orderingA or B
November 2026 so far1233%30%1
October 20261233%30%1
Month by month

Salt Lake City tours, attractions and museums, month by month: the chart

Salt Lake City tours, attractions and museums, month by month0%50%100%Oct 26Nov 26Turn a crawler away 33%Direct booking or ordering 30%A or B 8% Salt Lake City tours, attractions and museums: Sites scanned01020Oct 26Nov 26Sites scanned 12

From October 2026 to November 2026, the share of sites turning a crawler away stayed at 33%, the share taking bookings or orders on their own domain stayed at 30%, and the number of sites scoring A or B went from 1 to 1 so far.

Kind

Salt Lake City, by kind

Each kind of business has its own index, and every index gets the same scan. This page is the tours, attractions and museums index.

KindBusinessesHas a websiteSites scannedGrades
restaurants and fast food640441310

A 70 · B 80 · C 56 · D 40 · F 64

cafes and bars262147116

A 21 · B 24 · C 26 · D 18 · F 27

hairdressers and beauty salons1676752

A 0 · B 21 · C 15 · D 5 · F 11

dentists, clinics and vets804637

A 1 · B 6 · C 11 · D 12 · F 7

tours, attractions and museums
this page
231312

A 0 · B 1 · C 3 · D 4 · F 4

1 of them are chain outlets. A chain's site is scanned once and counted once in the rankings.

Transactable

Can an agent transact in Salt Lake City tours, attractions and museums?

0 of 10 reachable sites expose a rail an agent could transact through. Measured, not scored.

A rail is a UCP profile, an ACP discovery document, an MCP server card, or an ordering vendor that takes orders placed by assistants (Square and Toast, and any vendor whose terms allow agents). Counted from the latest scan of each site; older scans were not measured. Methodology · vendor terms for agents.