The Direct Index
Recommended by assistants · Oxford tours, attractions and museums, GB · October 2026

What assistants recommend in Oxford tours, attractions and museums

ChatGPT and Gemini were asked 12 questions the way people ask them, with web search on, and told to link each place's own site. Below is every question, with the places named, who named them, and the direct link where the place has one.

34

places named across the 12 questions

38

businesses in this index

10

with a website of their own

88%

of the places named came with their own site

Every other business in the index was never named. The questions are a sample of what people ask, and the places named change from one round to the next.

Asked on 2026-10-22. Where the answers send people · The Oxford tours, attractions and museums index · Markdown.

Asked on 2026-10-22

A walking tour on Sunday morning with tickets online.

PlaceNamed byDirect link
Bodleian Libraries
not in the index
ChatGPT with its own site
Gemini with its own site
ox.ac.uk · book direct · order direct
Oxford Walking Tours
not in the index
ChatGPT with its own site
Gemini with its own site
oxfordwalkingtours.com
Footprints Tours
not in the index
Gemini with its own sitefootprints-tours.com
Oxford Official Walking Tours
not in the index
ChatGPT with its own siteoxfordofficialwalkingtours.org
Oxford Official Walking Tours
not in the index
Gemini by nameno link given
Asked on 2026-10-22

A food tour this Saturday evening for two, book it.

PlaceNamed byDirect link
Visit Oxford Tours
not in the index
ChatGPT by name
Gemini by name
no link given
Ashmolean MuseumGemini with its own siteashmolean.org · book direct · order direct
Bodleian Libraries
not in the index
Gemini with its own siteox.ac.uk · book direct · order direct
Christ ChurchGemini with its own siteox.ac.uk · book direct · order direct
Eatwith - Oxford Food & Sightseeing tour
not in the index
Gemini with its own siteeatwith.com
The Restaurant Tour in Oxford
not in the index
Gemini with its own sitetherestauranttour.com
Oxford Food Tours
not in the index
Gemini by nameno link given
Asked on 2026-10-22

Skip-the-line tickets for the main museum tomorrow, where do I buy them?

PlaceNamed byDirect link
Ashmolean MuseumChatGPT with its own site
Gemini with its own site
ashmolean.org · book direct · order direct
Bodleian LibraryGemini with its own siteox.ac.uk · book direct · order direct
Asked on 2026-10-22

A bike tour of the city for a family with kids, book for Saturday.

PlaceNamed byDirect link
The Story MuseumChatGPT with its own site
Gemini with its own site
storymuseum.org.uk · book direct
Oxford Bike Tour
not in the index
ChatGPT with its own sitefootprints-tours.com
Oxford Castle & PrisonGemini with its own siteoxfordcastleandprison.co.uk · book direct
Oxford Museum of Natural History
not in the index
ChatGPT with its own siteox.ac.uk · book direct · order direct
Asked on 2026-10-22

A day trip out of the city with a guide this week, tickets online.

PlaceNamed byDirect link
Footprints Tours
not in the index
ChatGPT with its own site
Gemini with its own site
footprints-tours.com
Go Cotswolds
not in the index
ChatGPT with its own site
Gemini with its own site
gocotswolds.co.uk
Oxford Walking Tours
not in the index
Gemini with its own siteoxfordwalkingtours.com
Undiscovered Cotswolds
not in the index
ChatGPT with its own siteundiscoveredcotswolds.com
Asked on 2026-10-22

A sunset boat tour tomorrow, I want to book directly.

PlaceNamed byDirect link
Oxford River Cruises
not in the index
ChatGPT with its own site
Gemini with its own site
oxfordrivercruises.com
Ashmolean MuseumGemini with its own siteashmolean.org · book direct · order direct
Bodleian LibraryGemini with its own siteox.ac.uk · book direct · order direct
Christ Church College
not in the index
Gemini with its own siteox.ac.uk · book direct · order direct
Magdalen Bridge Boathouse
not in the index
Gemini with its own siteoxfordpunting.co.uk
Salters Steamers
not in the index
Gemini with its own sitesalterssteamers.co.uk
Asked on 2026-10-22

A wine tasting or vineyard visit this weekend, book for two.

PlaceNamed byDirect link
Brightwell Vineyard
not in the index
ChatGPT with its own site
Gemini with its own site
brightwellvineyard.co.uk
Oxford Wine Company
not in the index
ChatGPT with its own site
Gemini with its own site
oxfordwine.co.uk
Sunnyhill Vineyard
not in the index
ChatGPT with its own site
Gemini with its own site
sunnyhillvineyard.co.uk
Asked on 2026-10-22

Kayaking or paddleboarding tomorrow morning, tickets online.

PlaceNamed byDirect link
Oxford Wet n Wild
not in the index
ChatGPT with its own site
Gemini with its own site
oxfordwetnwild.com
Adventuro
not in the index
Gemini with its own siteadventuro.co.uk
Bodleian LibraryGemini with its own siteox.ac.uk · book direct · order direct
Christ ChurchGemini with its own siteox.ac.uk · book direct · order direct
Exhibition tickets
not in the index
Gemini with its own siteashmolean.org · book direct · order direct
Thrupp Canoe & Kayak Hire
not in the index
ChatGPT with its own sitetckh.co.uk
Ashmolean MuseumGemini by namebook direct · order direct
Oxford Wet n Wild
not in the index
Gemini by nameno link given
Asked on 2026-10-22

A private guide for half a day with the family, how do I book one?

PlaceNamed byDirect link
Oxford Official Walking Tours
not in the index
ChatGPT with its own site
Gemini with its own site
oxfordofficialwalkingtours.org
Blenheim Palace
not in the index
Gemini with its own siteblenheimpalace.com
Footprints Tours
not in the index
Gemini with its own sitefootprints-tours.com
Oxford Walking Tours
not in the index
ChatGPT with its own siteoxfordwalkingtours.com
Asked on 2026-10-22

A ghost or night walking tour tonight, two tickets.

PlaceNamed byDirect link
Oxford Official Walking Tours
not in the index
ChatGPT with its own siteoxfordofficialwalkingtours.org
Oxford Private Pub and Evening Walking Tour
not in the index
Gemini with its own siteoxfordprivatetours.com
Asked on 2026-10-22

A local cooking class this week, book two places.

PlaceNamed byDirect link
Ashmolean MuseumGemini with its own siteashmolean.org · book direct · order direct
Bodleian Libraries
not in the index
Gemini with its own siteox.ac.uk · book direct · order direct
Hartleys Cookery School
not in the index
Gemini with its own sitehartleyscookeryschool.co.uk
Oxford University Museum of Natural HistoryGemini with its own siteox.ac.uk · book direct · order direct
The Jericho Kitchen
not in the index
ChatGPT with its own sitejerichokitchen.co.uk
The Jericho Kitchen Cookery School
not in the index
Gemini with its own sitethejerichokitchen.co.uk
The Raymond Blanc Cookery School
not in the index
ChatGPT with its own siteraymondblanc.com
Asked on 2026-10-22

It's raining. Something fun to book indoors for this afternoon.

PlaceNamed byDirect link
Ashmolean MuseumChatGPT with its own site
Gemini with its own site
ashmolean.org · book direct · order direct
Oxford Castle & PrisonChatGPT with its own site
Gemini with its own site
oxfordcastleprison.co.uk
Bodleian LibraryGemini with its own siteox.ac.uk · book direct · order direct
Oxford University Museum of Natural HistoryChatGPT with its own siteox.ac.uk · book direct · order direct
Method

How this is read

Each assistant was asked each question once, with web search on, for up to three places and the link to each one's own website. Names are read from the answer and matched against the index. Any link between one name and the next belongs to that place. "With its own site" means the assistant linked the place's own website. "Through a marketplace" or "a directory" means it linked a listing instead, and "by name" means it gave no link. The direct links come from the Direct Index's own scan of the place's site. The assistant didn't supply them.

Where assistants send people in Oxford tours, attractions and museums.