Oxford tours, attractions and museums: which businesses can AI agents use?
Every tour operator, attraction and museum in Oxford that has its own website gets the same scan. So far 10 of 10 distinct websites have been scanned.
businesses in OpenStreetMap
distinct business websites (a chain's site counts once)
of scanned sites turn an AI crawler away at the edge
score A or B so far
A 0 · B 4 · C 2 · D 1 · F 3
A score stays provisional until its site has had the action test and the citation check. Methodology · Markdown · JSON.
Ranked by Agent-Direct Score
If one of these is yours, open its page to rescan or claim it. 7 places you can book or order from directly →
| # | Business | Score | Menu | Direct channel | AI crawlers |
|---|---|---|---|---|---|
| 1 | Oxford Castle and Prison oxfordcastleandprison.co.uk | B 80% | none | own site | open |
| 2 | Story Museum storymuseum.org.uk | B 75.4% | none | own site | open |
| 3 | Science Oxford Centre scienceoxford.com | B 73.8% | none | own site | open |
| 4 | Museum of Oxford museumofoxford.org | B 70.3% | none | own site | blocked |
| 5 | Ashmolean Museum ashmolean.org | C 61.5% | none | own site | open |
| 6 | Oxford University Museum of Natural History ox.ac.uk | C 61.5% | none | own site | open |
| 7 | Oxford Illusion Museum oxfordillusionmuseum.com | D 51.2% | none | own site | blocked |
| 8 | The Kilns - CS Lewis's Home cslewis.org | F 38.5% | none | none | open |
| 9 | The Painted Room oxfordpreservation.org.uk | F 23.1% | none | none | blocked |
| 10 | TUI tui.co.uk | F 0% | unreachable | none | blocked |
What the index found in Oxford tours, attractions and museums
| none | 9 |
| own site | 7 |
| none | 2 |
| Unknown | 5 |
| Wordpress | 4 |
| Turn at least one away at the edge | 4 |
| Block one in robots.txt | 0 |
| Turn away every visitor without a browser | 1 |
| Didn't answer in time | 0 |
| Unreachable from the scanner | 1 |
| No working site (dead address) | 0 |
The menu, channel and builder counts cover the 9 sites the scanner could read; the AI crawler counts cover all 10 scanned sites. Each uses the latest scan. The listings come from OpenStreetMap. Businesses without their own website are counted but not scanned.
Where assistants send people in Oxford tours, attractions and museums
Of 24 answers from ChatGPT and Gemini, 96% link a business's own site or its booking software and 25% link a marketplace, most often Viator. The five destinations linked most:
| Destination | Kind | Answers | Share |
|---|---|---|---|
| The businesses' own sites | own site | 23 | 96% |
| Press, guides and forums | press and guides | 9 | 38% |
| Viator | marketplace | 5 | 21% |
| citysightseeingoxford.com | other site | 2 | 8% |
| digitickets.co.uk | other site | 2 | 8% |
The full league table, assistant by assistant → · The places named, question by question
What assistants recommend in Oxford tours, attractions and museums
Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order directly with each. For the places it recommended, the table shows how many came with a link to the place's own site, to a marketplace or to a directory, and how many came with no link at all.
| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
|---|---|---|---|---|---|
| ChatGPT | 96% | 0% | 0% | 4% | 25 |
| Gemini | 90% | 0% | 0% | 10% | 48 |
Asked on 2026-10-22. A place in this index links to its report, and one with its own site that isn't in the index yet links to a scan. When a cell says "no link", the assistant named the place but didn't link to its site. Across the 12 questions, the assistants named 34 different places. This index has 38 businesses. Question by question →
Oxford tours, attractions and museums, month by month
Each month gets its own dated page, and its numbers are final once the month is over. The table shows the share of sites that turn AI crawlers away, the share that take bookings or orders on their own domain, and how many score A or B.
| Month | Sites scanned | Turn a crawler away | Direct booking or ordering | A or B |
|---|---|---|---|---|
| October 2026 so far | 10 | 40% | 78% | 4 |
Oxford, by kind
Each kind of business has its own index, and every index gets the same scan. This page is the tours, attractions and museums index.
| Kind | Businesses | Has a website | Sites scanned | Grades |
|---|---|---|---|---|
| restaurants and fast food | 316 | 269 | 217 | A 62 · B 58 · C 48 · D 26 · F 23 |
| cafes and bars | 340 | 246 | 177 | A 28 · B 34 · C 36 · D 34 · F 45 |
| hairdressers and beauty salons | 124 | 33 | 29 | A 1 · B 6 · C 9 · D 5 · F 8 |
| dentists, clinics and vets | 76 | 37 | 28 | A 0 · B 3 · C 16 · D 7 · F 2 |
| tours, attractions and museums this page | 38 | 24 | 10 | A 0 · B 4 · C 2 · D 1 · F 3 |
14 of them are chain outlets. A chain's site is scanned once and counted once in the rankings.
Can an agent transact in Oxford tours, attractions and museums?
0 of 9 reachable sites expose a rail an agent could transact through. Measured, not scored.
A rail is a UCP profile, an ACP discovery document, an MCP server card, or an ordering vendor that takes orders placed by assistants (Square and Toast, and any vendor whose terms allow agents). Counted from the latest scan of each site; older scans were not measured. Methodology · vendor terms for agents.