What assistants recommend in London tours, attractions and museums
ChatGPT, Claude and Gemini were asked 12 questions the way people ask them, with web search on, and told to link each place's own site. Below is every question, with the places named, who named them, and the direct link where the place has one.
69
places named across the 12 questions
4,163
businesses in this index
2,087
with a website of their own
84%
of the places named came with their own site
Every other business in the index was never named. The questions are a sample of what people ask, and the places named change from one round to the next.
Asked on 2026-10-26. Where the answers send people · The London tours, attractions and museums index · Markdown.
A walking tour on Sunday morning with tickets online.
| Place | Named by | Direct link |
|---|---|---|
| London Walks | ChatGPT with its own site Claude with its own site Gemini with its own site | walks.com |
| Secret Food Tours London not in the index | Gemini with its own site | secretfoodtours.com |
| Tower of London | Gemini with its own site | hrp.org.uk |
| City of London Guide Lecturers Association not in the index | ChatGPT by name | no link given |
| Welcome to London Guided Walking Tour not in the index | ChatGPT by name | no link given |
A food tour this Saturday evening for two, book it.
| Place | Named by | Direct link |
|---|---|---|
| Secret Food Tours not in the index | ChatGPT with its own site Claude with its own site Gemini with its own site | secretfoodtours.com |
| Devour Tours not in the index | Gemini with its own site | devourtours.com |
| Eating London Tours | Claude with its own site | eatinglondontours.co.uk |
| London Food Lovers not in the index | ChatGPT with its own site | londonfoodlovers.com |
| Tour not in the index | Gemini with its own site | eatingeurope.com |
| Delicious Britain / Context Travel not in the index | Claude by name | no link given |
| Eating Europe not in the index | Gemini by name | no link given |
| Look at London / London Food Tours not in the index | Claude by name | no link given |
Skip-the-line tickets for the main museum tomorrow, where do I buy them?
| Place | Named by | Direct link |
|---|---|---|
| British Museum | ChatGPT with its own site Claude with its own site Gemini with its own site | britishmuseum.org |
| Natural History Museum | ChatGPT with its own site Claude with its own site Gemini with its own site | nhm.ac.uk |
| Tower of London | Claude with its own site Gemini with its own site | hrp.org.uk |
| V&A South Kensington | ChatGPT with its own site | vam.ac.uk |
A bike tour of the city for a family with kids, book for Saturday.
| Place | Named by | Direct link |
|---|---|---|
| BrakeAway Bike Tours | Claude with its own site Gemini with its own site | biketouroflondon.com |
| Tally Ho Experiences not in the index | Claude with its own site Gemini with its own site | tallyho.com |
| The London Bicycle Tour Company | Claude with its own site Gemini with its own site | londonbicycle.com |
| Notting Hill Bike Tours | ChatGPT with its own site | nottinghillbiketours.com |
A day trip out of the city with a guide this week, tickets online.
| Place | Named by | Direct link |
|---|---|---|
| Evan Evans Tours | ChatGPT with its own site Claude with its own site Gemini with its own site | evanevanstours.com |
| Golden Tours | ChatGPT with its own site Claude with its own site Gemini with its own site | goldentours.com |
| Anderson Tours | ChatGPT with its own site | andersontours.co.uk |
| Rabbies Tours | Gemini with its own site | rabbies.com |
| Through Eternity Tours not in the index | Claude with its own site | througheternity.com |
A sunset boat tour tomorrow, I want to book directly.
| Place | Named by | Direct link |
|---|---|---|
| Uber Boat by Thames Clippers | Claude with its own site Gemini with its own site | thamesclippers.com |
| Bateaux London not in the index | Gemini with its own site | bateauxlondon.com |
| City Cruises | Gemini with its own site | cityexperiences.com |
| City Cruises London | Claude with its own site | cityexperiences.com |
| London Eye | ChatGPT with its own site | londoneye.com |
| Thames Rockets | Claude with its own site | thamesrockets.com · book direct |
A wine tasting or vineyard visit this weekend, book for two.
| Place | Named by | Direct link |
|---|---|---|
| Denbies Wine Estate not in the index | Claude with its own site Gemini with its own site | denbies.co.uk |
| Renegade Urban Winery not in the index | Claude with its own site Gemini with its own site | renegadelondonwine.com |
| Amelie’s Wine House not in the index | ChatGPT with its own site | sommly.co.uk |
| Chapel Down not in the index | Gemini with its own site | chapeldown.com |
| High Clandon Estate Vineyard not in the index | ChatGPT with its own site | highclandon.co.uk |
| Taylor Wines Essex not in the index | ChatGPT with its own site | taylorwinesessex.com |
| English Wine Tasting Tours | Claude through a directory | directory only |
Kayaking or paddleboarding tomorrow morning, tickets online.
| Place | Named by | Direct link |
|---|---|---|
| Paddle Richmond not in the index | ChatGPT with its own site Gemini with its own site | paddlerichmond.co.uk |
| Docklands Sailing & Watersports Centre not in the index | Claude with its own site | dswc.org |
| Indytute not in the index | Claude with its own site | indytute.com |
| London Kayak Company not in the index | Gemini with its own site | londonkayakcompany.com |
| Moo Canoes not in the index | ChatGPT with its own site | moocanoes.com |
| West Reservoir Centre not in the index | ChatGPT with its own site | better.org.uk |
| What they offer not in the index | Gemini with its own site | active360.co.uk |
A private guide for half a day with the family, how do I book one?
| Place | Named by | Direct link |
|---|---|---|
| Blue Badge Tourist Guides not in the index | Claude with its own site | gu1ld.org.uk |
| Check Availability | ChatGPT with its own site | greenwichroyaltours.com |
| Look Up London / London Walks | Claude with its own site | walks.com |
| The British Museum | Gemini with its own site | britishmuseum.org |
| Tower of London | Gemini with its own site | hrp.org.uk |
| Blue Badge Tourist Guide not in the index | Gemini by name | no link given |
| Context Travel not in the index | Claude by name | no link given |
| Guide London | Gemini by name | no link given |
| Operators Id suggest not in the index | Claude by name | no link given |
A ghost or night walking tour tonight, two tickets.
| Place | Named by | Direct link |
|---|---|---|
| London Walks | Gemini with its own site | walks.com |
| Richard Joness London Ghost Walks | Claude with its own site | london-ghost-tour.com |
| The Ghost Bus Tours London | Gemini with its own site | theghostbustours.com |
| The Jack the Ripper Tour | Claude with its own site | thejacktherippertour.com |
| The Original London Ghost Walk not in the index | Gemini with its own site | london-ghost-walk.co.uk |
| Twilight Halloween Tales at Eltham Palace | ChatGPT with its own site | ventrata.site |
| Meet the Streets, Ghastly Ghost Tour not in the index | Claude by name | no link given |
A local cooking class this week, book two places.
| Place | Named by | Direct link |
|---|---|---|
| Borough Kitchen Cook School not in the index | ChatGPT with its own site Gemini with its own site | boroughkitchen.com |
| Jamie Oliver Cookery School not in the index | ChatGPT with its own site Gemini with its own site | jamieolivercookeryschool.com |
| Cookery School at Little Portland Street not in the index | Claude with its own site | cookeryschool.co.uk |
| Leiths School of Food and Wine not in the index | Claude with its own site | leiths.com |
| The Avenue Cookery School not in the index | Gemini with its own site | theavenuecookeryschool.com |
It's raining. Something fun to book indoors for this afternoon.
| Place | Named by | Direct link |
|---|---|---|
| FRAMELESS | ChatGPT with its own site Gemini with its own site | frameless.com · book direct |
| Flight Club Darts not in the index | Gemini with its own site | flightclubdarts.com |
| Lightroom | ChatGPT with its own site | lightroom.uk |
| Science Museum | Claude with its own site | sciencemuseum.org.uk |
| Sky Garden not in the index | Claude with its own site | skygarden.london |
| Tate Modern | Gemini with its own site | tate.org.uk |
| Twist Museum | ChatGPT with its own site | twistmuseum.com |
| Westminster Abbey | Claude with its own site | westminster-abbey.org |
How this is read
Each assistant was asked each question once, with web search on, for up to three places and the link to each one's own website. Names are read from the answer and matched against the index. Any link between one name and the next belongs to that place. "With its own site" means the assistant linked the place's own website. "Through a marketplace" or "a directory" means it linked a listing instead, and "by name" means it gave no link. The direct links come from the Direct Index's own scan of the place's site. The assistant didn't supply them.
Where assistants send people in London tours, attractions and museums.