The Direct Index
Assistants · Boston hairdressers and beauty salons, US · October 2026

Where assistants send people in Boston hairdressers and beauty salons

24 answers from ChatGPT and Gemini, asked between 2026-10-20 and 2026-10-23, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 4% link a marketplace, most often Fresha (4%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

4%

link a marketplace

4%

link Fresha, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 100% link a business's own site or its booking software and 4% a marketplace, Fresha most often.

Updated 2026-11-03. The Boston hairdressers and beauty salons index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

DestinationKindAnswersShareChatGPTGemini
The businesses' own sitesown site24100%12 100%12 100%
Instagramdirectory28%02 17%
Squarevendor, direct28%1 8%1 8%
bostonvoyager.comother site14%01 8%
caughtineastie.comother site14%01 8%
Facebookdirectory14%01 8%
Freshamarketplace14%01 8%
glossgenius.comvendor, direct14%01 8%
icuts.usother site14%01 8%
maynekids.comother site14%01 8%
Press, guides and forumspress and guides14%01 8%
salontarget.comother site14%01 8%
By assistant

What each assistant does in Boston hairdressers and beauty salons

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-3.8-flash (12).

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT100%0%0%0%35
Gemini92%0%0%8%39
Question by question

Who gets named, and with which link

Asked on 2026-10-23. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

QuestionChatGPTGemini
A haircut this Saturday afternoon, book it.Le Gala Hair Group own site
Street Salon own site
Fenny’s Salon Inc own site
Salon Eva Michelle own site
Viselli Salon own site
Avanti Salon own site
A barber for a beard trim and a cut today. Can I book online?ANFA Barber Shop own site
Sim’s Barber Lab own site
Boston Barber & Tattoo Co own site
Barbershop Lounge no link
Services own site
Bostonian Barber Shop own site
Barbershop Deluxe own site
Hair colour and highlights next week, I want to book a slot online.Honey & Comb Salon own site
Commune Hair own site
Apothecary Salon own site
Salon Eva Michelle own site
Dellaria Salons own site
Blonde and Bronde Salon own site
A manicure and pedicure tomorrow, where can I book?Cambridge Nails own site
My Nail Salon own site
PS Nails & Spa own site
Bostons Nails & Spa own site
La Belle Nails Salon & Spa own site
My Nail Salon / My ManiPedi Spa own site
A 60-minute massage this evening, book it for me.Golden Finger Spa own site
Gigi Massage own site
Massage Therapy of Boston own site
Bella Santé Day Spa own site
Bodywaves Therapeutic Massage own site
Eyebrow shaping and lashes before a wedding on Friday, book online.Hana Beauty own site
Salon Thread own site
Eye Adore Threading own site
Lash LAmour no link
Services own site
Beauty Boston own site
Arts Beauty Lounge own site
A men's haircut without an appointment this afternoon. Who takes walk-ins?Boston Barber & Tattoo Co. own site
University Barber Shop own site
Do Plus Hair Salon own site
Boston Barber & Tattoo Co no link
Walk-in policy own site
Seaport Barbers own site
Barbershop Lounge own site
Balayage with a good colourist, book me for next week.Commune Hair own site
Honey & Comb Salon own site
Salon Eva Michelle own site
Salon Eva Michelle own site
Blonde & Bronde Salon own site
Apothecary Salon own site
A haircut for my kid on Saturday morning. Can I book online?Junior’s iCuts own site
Z Barbershop own site
HR Style & Cut own site
Mayne Kids Hair and Photography Studio own site
Juniors iCuts own site
Supercuts own site
A facial this weekend, somewhere I can book online.Heyday Seaport own site
Balans Organic Spa own site
Karve Spa own site
Bella Santé own site
Glowbar own site
Sway Spa own site
Gel nails for Friday. Where can I book online?Teke’s Nails own site
Boston’s Nails & Spa own site
My Nail Salon own site
Bella Santé Spa own site
PS Nails & Spa own site
My Nail Salon own site
A waxing appointment tomorrow, book it.Fifth Element Esthetics own site
Karve Spa own site
European Wax Center own site
Bella Santé Day Spa own site
European Wax Center own site
Waxing the City own site
Method

How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. Methodology.