The Direct Index
Assistants · Amsterdam hairdressers and beauty salons, NL · October 2026

Where assistants send people in Amsterdam hairdressers and beauty salons

24 answers from ChatGPT and Gemini, asked on 2026-10-18, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 25% link a marketplace, most often Fresha (17%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

25%

link a marketplace

17%

link Fresha, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 100% link a business's own site or its booking software and 25% a marketplace, Fresha most often.

Updated 2026-11-03. The Amsterdam hairdressers and beauty salons index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

DestinationKindAnswersShareChatGPTGemini
The businesses' own sitesown site24100%12 100%12 100%
Press, guides and forumspress and guides521%05 42%
Freshamarketplace417%04 33%
Treatwellmarketplace417%04 33%
javakaart.amsterdamdirectory28%1 8%1 8%
Setmorevendor, direct28%1 8%1 8%
Zenotivendor, direct28%02 17%
Facebookdirectory14%01 8%
Instagramdirectory14%01 8%
mapstr.comdirectory14%01 8%
overzichtkinderdagverblijven.nldirectory14%01 8%
weleda.nlother site14%1 8%0
YouTubedirectory14%01 8%
By assistant

What each assistant does in Amsterdam hairdressers and beauty salons

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-3.8-flash (12).

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT100%0%0%0%34
Gemini92%0%0%8%37
Question by question

Who gets named, and with which link

Asked on 2026-10-18. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

QuestionChatGPTGemini
A haircut this Saturday afternoon, book it.Hair Atelier A.M own site
Makovr own site
Icon Barbershop own site
Mogeen own site
Rob Peetoom own site
Wild Romance own site
A barber for a beard trim and a cut today. Can I book online?Porem Barbershop own site
Studio Z own site
The Barbers Office own site
Menspire Amsterdam own site
Empire Barbershop Amsterdam own site
District Barber Amsterdam own site
Hair colour and highlights next week, I want to book a slot online.NS Studio own site
Mirey Walker own site
Aram Manoukian Hair Studio own site
BRUSH Amsterdam own site
Het Haartheater no link
day&night Hairdressers own site
A manicure and pedicure tomorrow, where can I book?Juni Nails own site
Nail Salon MB own site
The Beauty Masters own site
Amsterdam Nail Art Studio own site
NeoXell Beauty Clinic own site
A 60-minute massage this evening, book it for me.The Spa Amsterdam own site
An Chi Massage Lounge own site
Leelawadee own site
Het Massagehuys own site
Five City Spa own site
Koan Massage own site
Eyebrow shaping and lashes before a wedding on Friday, book online.The Glam Lab own site
AURÉA own site
La Lique Brow Bar own site
Beauty Lounge Amsterdam own site
The Browbarber own site
The Beauty Bar Amsterdam own site
A men's haircut without an appointment this afternoon. Who takes walk-ins?Prime Barbershop own site
Porem Barbershop own site
Barberié Amsterdam own site
Prime Barbershop Amsterdam no link
Walk-in policy own site
Empire Barbershop Amsterdam own site
Cut Throat Barber own site
Balayage with a good colourist, book me for next week.NS Studio own site
LysandroCicilia own site
Hair Artelier own site
The Color own site
Rob Peetoom own site
BRUSH Hair & Make-up own site
A haircut for my kid on Saturday morning. Can I book online?De Kinderkapper Amsterdam own site
Porem Barbershop own site
Betty B. Amsterdam own site
De Kinderkapper Amsterdam own site
De Kleine Parade own site
Rob Peetoom no link
Children’s Haircut own site
A facial this weekend, somewhere I can book online.Day&night beauty own site
SKIN Amsterdam own site
SOAP own site
SKIN own site
The New Parlour own site
Gel nails for Friday. Where can I book online?AnniLash Nail & Brow own site
Gelakt Amsterdam own site
OUR SIGNATURE Beauty Studio own site
Polish Nail Bar own site
Nail Salon MB own site
Amsterdam Nail Art Studio own site
A waxing appointment tomorrow, book it.Strips Wax Amsterdam own site
BS Wax Amsterdam own site
The Wax Bar own site
Delete Professionals in Waxing own site
Wax Me Up own site
Method

How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. Methodology.