The Direct Index
Assistants · Oxford hairdressers and beauty salons, GB · October 2026

Where assistants send people in Oxford hairdressers and beauty salons

24 answers from ChatGPT and Gemini, asked on 2026-10-25, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 25% link a marketplace, most often Fresha (13%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

25%

link a marketplace

13%

link Fresha, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 100% link a business's own site or its booking software and 25% a marketplace, Fresha most often.

Updated 2026-11-03. The Oxford hairdressers and beauty salons index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

DestinationKindAnswersShareChatGPTGemini
The businesses' own sitesown site24100%12 100%12 100%
Freshamarketplace313%1 8%2 17%
gettimely.comvendor, direct313%03 25%
studioeoxford.co.ukother site313%03 25%
Treatwellmarketplace313%03 25%
book.appvendor, direct28%02 17%
Setmorevendor, direct28%1 8%1 8%
Squarevendor, direct28%1 8%1 8%
angelparlour.comother site14%01 8%
cannelleskinclinic.co.ukother site14%01 8%
demophairsalon.co.ukother site14%01 8%
expedia.commarketplace14%01 8%
Google Mapsdirectory14%01 8%
kellyshairoxford.co.ukother site14%01 8%
koi-massage.comother site14%01 8%

5 more destinations with fewer answers each are in the JSON.

By assistant

What each assistant does in Oxford hairdressers and beauty salons

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-2.5-flash (12).

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT97%3%0%0%34
Gemini91%6%0%3%35
Question by question

Who gets named, and with which link

Asked on 2026-10-25. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

QuestionChatGPTGemini
A haircut this Saturday afternoon, book it.Popham Hairdressing own site
Kelly’s Hair Oxford own site
nu-hair own site
Studio E Hair Salon own site
Popham Hairdressing own site
A barber for a beard trim and a cut today. Can I book online?Esquires of Oxford own site
Hair by Mark Dancer own site
Edge Barber own site
Nationwide Barbers own site
Esquires of Oxford own site
The Barber House own site
Hair colour and highlights next week, I want to book a slot online.The Living Room own site
TONI&GUY Oxford own site
Matthew Clulee Hair Spa own site
Matthew Clulee Hair Spa own site
Kellys Hair Oxford own site
Studio E Hair Salon own site
A manicure and pedicure tomorrow, where can I book?V&F Beauty Lounge own site
The Living Room own site
Chi Chi Nails own site
Makeover Palace Beauty Salon own site
American Nails Oxford no link
A 60-minute massage this evening, book it for me.Thy Spa Oxford marketplace
Silver Spa own site
Josephine Oakley Massage own site
Koi Massage own site
The Oxford Massage Centre own site
Cannelle Skin Clinic own site
Eyebrow shaping and lashes before a wedding on Friday, book online.V&F Beauty Lounge own site
Glowbar Oxford own site
KOI Beauty own site
Glowbar Oxford own site
Cannelle Skin Clinic own site
Oxford Beauty Parlour own site
A men's haircut without an appointment this afternoon. Who takes walk-ins?Dukes Barbers own site
Oxford Little Barber own site
Rooster’s Barbers own site
The Famous Barber Shop own site
The Barber House own site
Gould Barbers own site
Balayage with a good colourist, book me for next week.Blushes Oxford own site
Matthew Clulee Hair Spa own site
Blue Moon Hair Design own site
Meraki Hair Collective own site
Studio E Hair own site
Blue Moon Hair Design own site
A haircut for my kid on Saturday morning. Can I book online?Esquires of Oxford own site
IssaCutz own site
V&F Beauty Lounge own site
Matthew Clulee Hair Spa own site
Demop Hair Salon own site
nu-hair own site
A facial this weekend, somewhere I can book online.V&F Beauty Lounge own site
SkinDose Oxford own site
Glowbar Oxford own site
Urban Retreat own site
Malmaison Spa Oxford own site
Bicester Hotel Golf and Spa own site
Gel nails for Friday. Where can I book online?Blushes Oxford own site
The Living Room own site
Glowbar Oxford own site
Maison Nails Oxford own site
American Nails Oxford marketplace
A waxing appointment tomorrow, book it.V&F Beauty Lounge own site
Sheyda Hair & Beauty Salon own site
TAO Beauty Oxford own site
Cannelle Skin Clinic own site
Oxford Beauty Parlour own site
Brow Lodge, Beauty, Nails & Hair Boutique marketplace
Method

How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. Methodology.