The Direct Index
Assistants · London hairdressers and beauty salons, GB · October 2026

Where assistants send people in London hairdressers and beauty salons

36 answers from ChatGPT, Claude and Gemini, asked on 2026-10-26, to the questions people ask and to questions about the top businesses in the index. 97% of them link a business's own site or its booking software, and 22% link a marketplace, most often Fresha (19%).

97%

of answers link the business's own site or its booking software

22%

link a marketplace

19%

link Fresha, the marketplace named most

36

answers, 36 to the questions people ask and 0 about businesses

Of the 36 answers to the questions people ask, 97% link a business's own site or its booking software and 22% a marketplace, Fresha most often.

Updated 2026-11-03. The London hairdressers and beauty salons index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 36 answers that link to it. Each assistant's column counts only that assistant's answers.

DestinationKindAnswersShareChatGPTClaudeGemini
The businesses' own sitesown site3597%12 100%11 92%12 100%
Freshamarketplace719%06 50%1 8%
Zenotivendor, direct514%005 42%
Treatwellmarketplace38%02 17%1 8%
trustpilot.comdirectory26%002 17%
Facebookdirectory13%01 8%0
gettimely.comvendor, direct13%001 8%
Google Mapsdirectory13%001 8%
graziadaily.co.ukother site13%001 8%
harisalon.co.ukother site13%001 8%
harrods.comother site13%001 8%
hershesons.comother site13%001 8%
jackhowardcolor.comother site13%001 8%
kingsroad.co.ukother site13%001 8%
larrykinghair.comother site13%1 8%00

12 more destinations with fewer answers each are in the JSON.

By assistant

What each assistant does in London hairdressers and beauty salons

ChatGPT: answered by gpt-6-luna (12).

Claude: answered by claude-sonnet-5-5 (12).

Gemini: answered by gemini-3.8-flash (12).

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT100%0%0%0%34
Claude69%25%0%6%32
Gemini95%0%0%5%38
Question by question

Who gets named, and with which link

Asked on 2026-10-26. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

QuestionChatGPTClaudeGemini
A haircut this Saturday afternoon, book it.SALON64 own site
WeAreCuts own site
Pierpoint Hairdressing own site
Josh Wood Atelier own site
Beauty Code Salon own site
Haris own site
Hershesons own site
HARI’s own site
Sassoon Salon own site
A barber for a beard trim and a cut today. Can I book online?The Groomsmith own site
Camden Barbers own site
The Barber Chop own site
Pall Mall Barbers own site
Sammies Studio own site
Kropper marketplace
Ruffians own site
Murdock London own site
Teds Grooming Room own site
Hair colour and highlights next week, I want to book a slot online.Naya Hair & Beauty own site
Cocola own site
Gusto Hair own site
German Sercovick Hair Salon marketplace
Hopkins Hairdressing marketplace
Josh Wood Atelier own site
Taylor Taylor London own site
Samantha Cusick London own site
HARI’s Hairdressers own site
A manicure and pedicure tomorrow, where can I book?Nails For U Baker Street own site
The Nail Artistry, Covent Garden own site
Signature Nail Spa own site
Townhouse own site
Go Glam Westminster marketplace
Regal Nails marketplace
Townhouse own site
DryBy own site
Cowshed Spa own site
A 60-minute massage this evening, book it for me.Massage House own site
CityLux Massage own site
Bodyness own site
Masaj no link
Ten Health & Fitness own site
St Pancras Spa own site
MASAJ own site
Spa & Massage own site
Balance Massage & Wellness own site
Eyebrow shaping and lashes before a wedding on Friday, book online.Dejavu own site
Browchuk by Vlada own site
Emmy Creates own site
Blink Brow Bar own site
Browhaus own site
BBB London no link
Treatments own site
The Beauty Rituals own site
Lash Bar London own site
A men's haircut without an appointment this afternoon. Who takes walk-ins?Cut In The Arches own site
South Ken Barbers own site
Pall Mall Barbers Paddington own site
Pall Mall Barbers Kings Cross own site
Pall Mall Barbers own site
The Groomsmith own site
Boswell Barbers own site
Balayage with a good colourist, book me for next week.Gusto Hair own site
Samantha Cusick London own site
Viauty marketplace
Josh Wood Atelier no link
Fresha listing marketplace
Samantha Cusick London own site
HARI’s Hairdressers own site
Daniel Galvin own site
A haircut for my kid on Saturday morning. Can I book online?Trotters own site
Cool Cuts for Kids own site
Nottii Hill own site
Sallys Childrens Hairdresser own site
Trotters own site
Trotters Childrenswear & Hairdressing no link
Locations own site
Sallys Childrens Hairdresser own site
Grizzly Kids own site
A facial this weekend, somewhere I can book online.One Aldwych own site
SE1 Medical Aesthetics own site
Millicent Rose Skin Clinic own site
La Prairie at The Dorchester Spa own site
Kat Burki at Liberty London own site
FACEGYM own site
SKINWORK own site
Pfeffer Sal own site
Gel nails for Friday. Where can I book online?Iris Avenue own site
Trieu Nails London own site
Naiyah Nails own site
Townhouse own site
Nails Inc own site
Show Me Your Nails marketplace
Townhouse own site
Paint Nails London own site
Nailology own site
A waxing appointment tomorrow, book it.Hot Wax London own site
Luxwax own site
Glam Waxing own site
Strip Hair Removal Experts own site
Ministry of Waxing own site
City Wax Studio own site
Strip Hair Removal Experts own site
The Brazilian Wax own site
Cowshed Spa own site
Method

How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. Methodology.