24 answers from ChatGPT and Gemini, asked on 2026-10-15 the way people ask and about the top businesses of the index. 100% of the answers link a business's own site or its booking software; 17% link a marketplace, most often Deliveroo (8%).
of answers link the business's own site or its booking software
link a marketplace
link Deliveroo, the marketplace named most
answers: 24 to the questions people ask, 0 about businesses
Of the 24 answers to the questions people ask: 100% link a business's own site or its booking software, 17% a marketplace (Deliveroo most).
Updated 2026-10-15. The Florence index · Places named, question by question · Markdown · JSON · Share image · All cities.
Each row is a place an answer can send people. The share is the share of all 24 answers that link it; the columns per assistant count that assistant's answers.
| Destination | Kind | Answers | Share | ChatGPT | Gemini |
|---|---|---|---|---|---|
| The businesses' own sites | own site | 24 | 100% | 12 100% | 12 100% |
| firenzemadeintuscany.com | other site | 4 | 17% | 0 | 4 33% |
| Press, guides and forums | press and guides | 4 | 17% | 0 | 4 33% |
| directory | 3 | 13% | 0 | 3 25% | |
| directory | 3 | 13% | 0 | 3 25% | |
| theflorentine.net | other site | 3 | 13% | 0 | 3 25% |
| Deliveroo | marketplace | 2 | 8% | 0 | 2 17% |
| toscanasecrets.com | other site | 2 | 8% | 0 | 2 17% |
| berberepizzeria.co.uk | other site | 1 | 4% | 0 | 1 8% |
| bestrooftop.com | other site | 1 | 4% | 0 | 1 8% |
| bus2alps.com | other site | 1 | 4% | 0 | 1 8% |
| chianticlassico.com | other site | 1 | 4% | 0 | 1 8% |
| daroccotrattoria.com | other site | 1 | 4% | 0 | 1 8% |
| deliverart.it | other site | 1 | 4% | 0 | 1 8% |
| eatmycritique.com | other site | 1 | 4% | 0 | 1 8% |
27 more destinations with fewer answers each are in the JSON.
Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. Of the places it named, how many came with a link to the place's own site, a marketplace, a directory, or no link.
| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
|---|---|---|---|---|---|
| ChatGPT | 94% | 0% | 0% | 6% | 35 |
| Gemini | 86% | 0% | 0% | 14% | 35 |
Asked on 2026-10-15. A place in this index links to its report; a place with a site of its own that is not in the index yet links to a scan; "no link" means the assistant named it but gave no link to its site. Each question links to the full list of places named.
The unit is an answer: the latest answer to each question from each assistant, asked with web search on. The questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday") and three questions about each of the top-ranked businesses of the index (the official website, where to book, where to order). Every link in an answer is read; a destination counts once per answer that links to it, whether as the place to book or as a source the assistant cited, so the shares say "answers that link this destination" and do not add up to 100%.
Destinations: the businesses' own sites are one row, whatever the business; a booking or ordering vendor on the business's own domain counts as direct; marketplaces and directories are named; listing, review and map sites (Tripadvisor, Google Maps, Yelp) are directories even where the scanner files them with the marketplaces; newspapers, magazines, guides, forums and tourism sites are one row; what is left is listed by registered domain, and a model classifies those unknown hosts once each into directory, press, marketplace, vendor, business or other, with the reason shown. A fragment that looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index; a place that is not in the index links to a scan of its site when the assistant gave one.
Updated 2026-10-15. Open data: the JSON twin of this page carries every destination. Methodology.
