The Direct Index
Recommended by assistants · Stockholm tours, attractions and museums, SE · October 2026

What assistants recommend in Stockholm tours, attractions and museums

ChatGPT and Gemini were asked 12 questions the way people ask them, with web search on, and told to link each place's own site. Below is every question, with the places named, who named them, and the direct link where the place has one.

37

places named across the 12 questions

545

businesses in this index

310

with a website of their own

92%

of the places named came with their own site

Every other business in the index was never named. The questions are a sample of what people ask, and the places named change from one round to the next.

Asked on 2026-10-25. Where the answers send people · The Stockholm tours, attractions and museums index · Markdown.

Asked on 2026-10-25

A walking tour on Sunday morning with tickets online.

PlaceNamed byDirect link
Free Tour StockholmGemini with its own sitefreetourstockholm.com
OURWAY ToursGemini with its own siteourwaytours.com
Stockholm Ghost Walk
not in the index
Gemini with its own sitestockholmghostwalk.com
Asked on 2026-10-25

A food tour this Saturday evening for two, book it.

PlaceNamed byDirect link
Food Tours Stockholm
not in the index
ChatGPT with its own site
Gemini with its own site
foodtoursstockholm.se
OURWAY ToursGemini with its own siteourwaytours.com
Sweden History ToursGemini with its own siteswedenhistorytours.se · book direct
Tours of StockholmChatGPT with its own sitetoursofstockholm.com
Asked on 2026-10-25

Skip-the-line tickets for the main museum tomorrow, where do I buy them?

PlaceNamed byDirect link
ABBA The MuseumChatGPT with its own site
Gemini with its own site
abbathemuseum.com
Vasa MuseumChatGPT with its own site
Gemini with its own site
vasamuseet.se
Skansen
not in the index
Gemini with its own siteskansen.se
Vasa Museum
not in the index
Gemini by nameno link given
Asked on 2026-10-25

A bike tour of the city for a family with kids, book for Saturday.

PlaceNamed byDirect link
Skansen
not in the index
ChatGPT with its own site
Gemini with its own site
skansen.se
Stockholm AdventuresChatGPT with its own site
Gemini with its own site
stockholmadventures.com · book direct
Bike Sweden
not in the index
ChatGPT with its own siteactivescandinavia.com
Djurgården / Djurgårdsboden
not in the index
Gemini with its own sitedjurgardsboden.se
Asked on 2026-10-25

A day trip out of the city with a guide this week, tickets online.

PlaceNamed byDirect link
Drottningholm Palace
not in the index
ChatGPT with its own sitekungligaslotten.se
StockholMania Tours
not in the index
Gemini with its own sitestockholmania.tours
Stromma
not in the index
Gemini with its own sitestromma.com
Sweden History ToursGemini with its own siteswedenhistorytours.se · book direct
Asked on 2026-10-25

A sunset boat tour tomorrow, I want to book directly.

PlaceNamed byDirect link
M/S Vindhem
not in the index
Gemini with its own sitevindhem.com
Rentboat Stockholm
not in the index
Gemini with its own siterentboat-stockholm.com
Stockholm Boat ToursChatGPT with its own sitestockholmboattours.se
Strömma
not in the index
Gemini with its own sitestromma.com
Stromma StockholmChatGPT with its own sitestromma.com
Asked on 2026-10-25

A wine tasting or vineyard visit this weekend, book for two.

PlaceNamed byDirect link
Taysta
not in the index
ChatGPT with its own site
Gemini with its own site
taysta.se
SpritmuseumGemini with its own sitespritmuseum.se · book direct
Stockholm Wine Club
not in the index
ChatGPT with its own sitestockholmwineclub.se
The Winery Hotel
not in the index
Gemini with its own sitethewineryhotel.se
Asked on 2026-10-25

Kayaking or paddleboarding tomorrow morning, tickets online.

PlaceNamed byDirect link
Stockholm AdventuresChatGPT with its own site
Gemini with its own site
stockholmadventures.com · book direct
KAYAKOMAT
not in the index
Gemini with its own sitekayakomat.com
Långholmen Kajak
not in the index
Gemini with its own sitelangholmenkajak.se
Skärgårdens Kanotcenter
not in the index
ChatGPT with its own sitekanotcenter.com
Asked on 2026-10-25

A private guide for half a day with the family, how do I book one?

PlaceNamed byDirect link
Stockholm City Hall
not in the index
ChatGPT with its own sitestadshuset.stockholm
Vasa MuseumGemini with its own sitevasamuseet.se
Guide Stockholm
not in the index
Gemini by nameno link given
Stockholm Private Guide
not in the index
ChatGPT by nameno link given
Asked on 2026-10-25

A ghost or night walking tour tonight, two tickets.

PlaceNamed byDirect link
Stockholm Ghost Walk
not in the index
ChatGPT with its own site
Gemini with its own site
stockholmghostwalk.com
Gamla Stans Guide App
not in the index
Gemini with its own siteghostwalkstockholm.se
Sweden History ToursGemini with its own siteswedenhistorytours.se · book direct
Asked on 2026-10-25

A local cooking class this week, book two places.

PlaceNamed byDirect link
Al Dente
not in the index
ChatGPT with its own site
Gemini with its own site
aldentestockholm.com
La Scuola at Eataly Stockholm
not in the index
Gemini with its own siteeataly.se
Swedish Taste Stockholm
not in the index
Gemini with its own siteswedishtaste.com
Asked on 2026-10-25

It's raining. Something fun to book indoors for this afternoon.

PlaceNamed byDirect link
Paradox Museum StockholmChatGPT with its own site
Gemini with its own site
paradoxmuseum.com
ABBA The MuseumGemini with its own siteabbathemuseum.com
ANDETAGChatGPT with its own siteandetag.museum · book direct
Avicii ExperienceChatGPT with its own siteaviciiexperience.com
VasamuseetGemini with its own sitevasamuseet.se
Method

How this is read

Each assistant was asked each question once, with web search on, for up to three places and the link to each one's own website. Names are read from the answer and matched against the index. Any link between one name and the next belongs to that place. "With its own site" means the assistant linked the place's own website. "Through a marketplace" or "a directory" means it linked a listing instead, and "by name" means it gave no link. The direct links come from the Direct Index's own scan of the place's site. The assistant didn't supply them.

Where assistants send people in Stockholm tours, attractions and museums.