The Direct Index
Assistants · Helsinki tours, attractions and museums, FI · October 2026

Where assistants send people in Helsinki tours, attractions and museums

23 answers from ChatGPT and Gemini, asked between 2026-10-21 and 2026-10-23, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 13% link a marketplace, most often GetYourGuide (9%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

13%

link a marketplace

9%

link GetYourGuide, the marketplace named most

23

answers, 23 to the questions people ask and 0 about businesses

Of the 23 answers to the questions people ask, 100% link a business's own site or its booking software and 13% a marketplace, GetYourGuide most often.

Updated 2026-11-08. The Helsinki tours, attractions and museums index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 23 answers that link to it. Each assistant's column counts only that assistant's answers.

DestinationKindAnswersShareChatGPTGemini
The businesses' own sitesown site23100%11 100%12 100%
Press, guides and forumspress and guides1252%4 36%8 67%
johku.comother site313%1 9%2 17%
GetYourGuidemarketplace29%02 17%
citypass.fiother site14%01 8%
creativelena.comother site14%01 8%
eventiolive.fiother site14%1 9%0
ferrygogo.co.ukother site14%01 8%
finntastictours.fiother site14%01 8%
fivelittledoves.comother site14%01 8%
flyingfluskey.comother site14%01 8%
globetrottergirls.comother site14%01 8%
helsinginmelontakeskus.fiother site14%01 8%
helsinkiboattour.comother site14%01 8%
heltours.comother site14%1 9%0

10 more destinations with fewer answers each are in the JSON.

By assistant

What each assistant does in Helsinki tours, attractions and museums

ChatGPT: answered by gpt-6-luna (11).

Gemini: answered by gemini-3.8-flash (12).

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT96%0%0%4%27
Gemini77%0%0%23%39
Question by question

Who gets named, and with which link

Asked on 2026-10-23. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

QuestionChatGPTGemini
A walking tour on Sunday morning with tickets online.Green Cap Tours own site
Suomenlinna Guided Walking Tour own site
Helsinki City Museum walking tours own site
Green Cap Tours own site
Ehrensvärd Society own site
Stromma Finland own site
A food tour this Saturday evening for two, book it.Maddabout Helsinki own site
Heather’s Helsinki own site
DMC Helsinki own site
Best next step own site
Secret Food Tours own site
Heather’s Helsinki own site
Happy Guide Helsinki no link
Skip-the-line tickets for the main museum tomorrow, where do I buy them?Amos Rex own site
Ateneum Art Museum own site
Ateneum Art Museum own site
Museum of Contemporary Art Kiasma no link
Kiasma Official Website own site
Temppeliaukio Church no link
A bike tour of the city for a family with kids, book for Saturday.Helsinki Cityride own site
Natural History Museum own site
Helsinki Cityride own site
Happy Guide Helsinki no link
Nordic Odyssey own site
A day trip out of the city with a guide this week, tickets online.Nuuksio National Park guided hike own site
Porvoo Tours own site
Taiga Times no link
Scandi Travel no link
Tallink Silja Line own site
A sunset boat tour tomorrow, I want to book directly.Helsinki Cruises own site
Helsinki Boats own site
Stromma Finland own site
Royal Line own site
FRS Finland own site
A wine tasting or vineyard visit this weekend, book for two.not availableBistro & Wine Bar Dagmar own site
Minne Champagne & Wine Bar own site
Noita Winery own site
Kayaking or paddleboarding tomorrow morning, tickets online.Laguuni Mustikkamaa own site
Helsingin Melontakeskus own site
Natura Viva own site
Natura Viva own site
Laguuni Hietsu own site
KAYAKOMAT own site
A private guide for half a day with the family, how do I book one?Helsinki Guides no link
Stromma own site
Helsinki City Museum own site
Helsinki Guides Association no link
Suomenlinna Sea Fortress own site
Happy Guide Helsinki no link
A ghost or night walking tour tonight, two tickets.Helsinki Horror Walk own site
Occult Helsinki Walking Tour own site
Helsinki City Museum no link
What they offer own site
Helsinki Horror Walk own site
WalkHelsinki own site
A local cooking class this week, book two places.Pullahiiren leivontanurkka own siteHelsingin Kulinaarinen Instituutti own site
Helsinki Food Tour own site
Uudenmaan Martat own site
It's raining. Something fun to book indoors for this afternoon.EXITE Escape Rooms own site
HAM Helsinki Art Museum own site
Rush Helsinki Trampoline Park own site
Amos Rex own site
Löyly Helsinki own site
Allas Sea Pool own site
Method

How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-08. The data is open, and the JSON version of this page has every destination. Methodology.