The Direct Index
Assistants · Birmingham hairdressers and beauty salons, GB · October 2026

Where assistants send people in Birmingham hairdressers and beauty salons

24 answers from ChatGPT and Gemini, asked on 2026-10-23, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 21% link a marketplace, most often Treatwell (17%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

21%

link a marketplace

17%

link Treatwell, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 100% link a business's own site or its booking software and 21% a marketplace, Treatwell most often.

Updated 2026-11-03. The Birmingham hairdressers and beauty salons index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

DestinationKindAnswersShareChatGPTGemini
The businesses' own sitesown site24100%12 100%12 100%
Treatwellmarketplace417%3 25%1 8%
Booksymarketplace28%02 17%
Freshamarketplace28%02 17%
Acuity Schedulingvendor, direct14%01 8%
book.appvendor, direct
Software platform providing online booking tools for businesses.
14%01 8%
gettimely.comvendor, direct14%01 8%
grapevinebirmingham.comother site14%1 8%0
Instagramdirectory14%01 8%
maniacbarbers.comother site14%01 8%
mmmbirmingham.comother site14%1 8%0
mytownhouse.co.ukother site14%01 8%
nails4ugreatbarr.co.ukother site14%1 8%0
razortrim.co.ukother site14%01 8%
seoulthaitherapy.comother site14%1 8%0

5 more destinations with fewer answers each are in the JSON.

By assistant

What each assistant does in Birmingham hairdressers and beauty salons

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-2.5-flash (12).

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT94%6%0%0%34
Gemini94%6%0%0%36
Question by question

Who gets named, and with which link

Asked on 2026-10-23. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

QuestionChatGPTGemini
A haircut this Saturday afternoon, book it.Shepherds Barbershop own site
Jessica & Joseph Hair Atelier own site
Oliver James Salon own site
Bad Apple Hair own site
Rush Hair own site
James Bushell Hair own site
A barber for a beard trim and a cut today. Can I book online?HP CUTZ own site
Kings Barber Club own site
Razortrim Studio own site
Shepherds own site
Razortrim Studio own site
MANIAC BARBERS BIRMINGHAM own site
Hair colour and highlights next week, I want to book a slot online.RENDER Hair own site
TONI&GUY Birmingham own site
Merluza Hair & Beauty own site
James Bushell Hair own site
Rush Hair own site
Saks Hair own site
A manicure and pedicure tomorrow, where can I book?Nails & The City marketplace
Krystal Nails & Spa own site
Tandis Hair · Beauty · Nails own site
Townhouse Nail Salon, Birmingham Central own site
Harborne Spa & Clinic own site
Strand and Lock own site
A 60-minute massage this evening, book it for me.The Recovery Room own site
Massage House own site
Hagleys Beauty Academy marketplace
Suwan Thai Massage Therapies own site
Steam & Stone own site
Eyebrow shaping and lashes before a wedding on Friday, book online.Shavata Studio at Harvey Nichols own site
Halo Lash & Brow Studio own site
Essies Luxe Hair & Beauty own site
Shavata Brows & Lashes Birmingham own site
Halo Lash & Brow Studio own site
Mila Rose Birmingham own site
A men's haircut without an appointment this afternoon. Who takes walk-ins?Shepherds Barbershop own site
Ikon Barbers own site
Everyman Barbers own site
Shepherds Barbershop own site
Everyman Barbers own site
Kings Barbers Club own site
Balayage with a good colourist, book me for next week.Pickles & Co own site
TONI&GUY Birmingham own site
RENDER Hair own site
Pickles & Co own site
HUSH Hair Salon Birmingham own site
Benjamin Ryan Hair own site
A haircut for my kid on Saturday morning. Can I book online?Kids Junction own site
Harry Davies Hair own site
Ankara Hair marketplace
The Kids Room marketplace
Hazel & Haydn own site
Kids Hair Play own site
A facial this weekend, somewhere I can book online.Seoul Skin Therapy own site
Neo Skin own site
HUSH Hair & Beauty own site
Harborne Spa & Clinic own site
Seoul Skin Therapy own site
Sorelle Skin Clinic own site
Gel nails for Friday. Where can I book online?Ace of Nails own site
Heavenly Nails Great Barr own site
Strand and Lock own site
Townhouse Nail Salon, Birmingham Central own site
BeautyMade own site
A waxing appointment tomorrow, book it.WaxStop own site
Jennifer’s Spa & Beauty own site
HUSH Hair Salon own site
Allova Beauty Hair and Skin Salon own site
WaxStop own site
Jennifers Spa and Beauty Salon own site
Method

How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. Methodology.