The Direct Index
Assistants · Chicago hairdressers and beauty salons, US · October 2026

Where assistants send people in Chicago hairdressers and beauty salons

24 answers from ChatGPT and Gemini, asked on 2026-10-19, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 21% link a marketplace, most often Fresha (17%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

21%

link a marketplace

17%

link Fresha, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 100% link a business's own site or its booking software and 21% a marketplace, Fresha most often.

Updated 2026-11-02. The Chicago hairdressers and beauty salons index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

DestinationKindAnswersShareChatGPTGemini
The businesses' own sitesown site24100%12 100%12 100%
Freshamarketplace417%04 33%
Bookervendor, direct14%01 8%
Booksymarketplace14%01 8%
house22salon.comother site14%1 8%0
lashdesignchicago.comother site14%01 8%
Mangomintvendor, direct14%01 8%
Mindbodyvendor, direct14%01 8%
solasalonstudios.comother site14%01 8%
tinybeans.comother site14%01 8%
townvue.comother site14%01 8%
trustanalytica.orgother site14%01 8%
voyagechicago.comother site14%01 8%
By assistant

What each assistant does in Chicago hairdressers and beauty salons

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-3.8-flash (12).

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT92%0%0%8%37
Gemini98%0%0%3%40
Question by question

Who gets named, and with which link

Asked on 2026-10-19. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

QuestionChatGPTGemini
A haircut this Saturday afternoon, book it.Sine Qua Non Salon own site
Trianon Salon own site
Sparrow own site
Maxine Salon own site
George The Salon own site
Reverie Salon own site
A barber for a beard trim and a cut today. Can I book online?The Public Barber no link
Book on The Public Barber’s website own site
Urban Hair no link
Book on Urban Hair’s website own site
State Street Barbers own site
The Chair Barbershop own site
Refined Barber Co own site
Hair colour and highlights next week, I want to book a slot online.Reverie Salon own site
Arsova Salon own site
Marin Hair Co own site
Maxine Salon own site
Salon Buzz own site
Arsova Salon own site
A manicure and pedicure tomorrow, where can I book?Premier Nails own site
Saltmara Nails own site
Glitter and Glam own site
NAILàCARTE own site
Flawless Nails Spa own site
Madelyn Chicago Nail Spa own site
A 60-minute massage this evening, book it for me.Thai Siri Bodywork own site
VELA SPA own site
Body Senses Chicago own site
River North Massage Therapy Center own site
Allyu Spa own site
The NOW Massage own site
Eyebrow shaping and lashes before a wedding on Friday, book online.Beauty by Shaniece own site
Chicago Beauty Loft own site
Rebellash own site
Maggie Eyebrows no link
Services own site
Lash Design own site
Chicago Beauty Loft own site
A men's haircut without an appointment this afternoon. Who takes walk-ins?The Chair Barbershop own site
ACE Barber Shop own site
Urban Hair own site
Floyd’s 99 Barbershop own site
The Belmont Barbershop own site
Funk’s Barbershop own site
Balayage with a good colourist, book me for next week.Reverie Salon own site
Good Beauty Chicago own site
Arsova Salon own site
Reverie Salon own site
Arsova Salon own site
Maxine Salon own site
A haircut for my kid on Saturday morning. Can I book online?Gio’s Barbershop own siteKidSnips own site
Classy Kids Salon own site
Refresh Hair Studio own site
A facial this weekend, somewhere I can book online.Chicago Facial own site
Your Facial Boutique own site
Bettye O Day Spa own site
SpaDerma own site
SkinQ Facials & Waxing own site
Facial Studio Magdalena own site
Gel nails for Friday. Where can I book online?Premier Nails own site
Flawless Nails Spa own site
Glitter and Glam own site
NAILàCARTE own site
Online Booking Portal own site
Saltmara Nails own site
Saltmara Nails Booking Page own site
A waxing appointment tomorrow, book it.Trim Wax own site
Painless Waxing Boutique own site
Cleise Brazilian Day Spa own site
Painless Waxing Boutique own site
Trim Wax own site
Gemini Waxing Studio own site
Method

How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-02. The data is open, and the JSON version of this page has every destination. Methodology.