The Direct Index
Assistants · São Paulo tours, attractions and museums, BR · October 2026

Where assistants send people in São Paulo tours, attractions and museums

35 answers from ChatGPT, Claude and Gemini, asked on 2026-10-26, to the questions people ask and to questions about the top businesses in the index. 89% of them link a business's own site or its booking software, and 46% link a marketplace, most often GetYourGuide (20%).

1 more answer named no place (a question back, or nothing found) and is left out of these shares.

89%

of answers link the business's own site or its booking software

46%

link a marketplace

20%

link GetYourGuide, the marketplace named most

35

answers, 35 to the questions people ask and 0 about businesses

Of the 35 answers to the questions people ask, 89% link a business's own site or its booking software and 46% a marketplace, GetYourGuide most often.

Updated 2026-11-09. The São Paulo tours, attractions and museums index · Places named, question by question · Markdown · JSON · Share image · All cities.

League table

The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 35 answers that link to it. Each assistant's column counts only that assistant's answers.

DestinationKindAnswersShareChatGPTClaudeGemini
The businesses' own sitesown site3189%11 100%10 83%10 83%
Press, guides and forumspress and guides1029%2 18%1 8%7 58%
GetYourGuidemarketplace720%01 8%6 50%
Civitatismarketplace39%003 25%
servicos.sp.gov.brother site39%003 25%
sympla.com.brmarketplace
Online ticketing and event marketplace in Brazil.
39%1 9%1 8%1 8%
Viatormarketplace39%003 25%
voyagevoyage.com.brother site39%003 25%
expedia.commarketplace26%002 17%
jetlygo.commarketplace26%002 17%
kupi.commarketplace26%002 17%
Peekvendor, direct26%002 17%
toursbylocals.commarketplace26%01 8%1 8%
biketours.commarketplace
A travel marketplace offering curated bicycle tours across various destinations.
13%01 8%0
Booking.commarketplace13%01 8%0

24 more destinations with fewer answers each are in the JSON.

By assistant

What each assistant does in São Paulo tours, attractions and museums

ChatGPT: answered by gpt-6-luna (11).

Claude: answered by claude-sonnet-5-5 (12).

Gemini: answered by gemini-2.5-flash (12).

Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

AssistantOwn site or directMarketplaceDirectoryNo linkPlaces
ChatGPT86%0%0%14%28
Claude74%7%0%19%27
Gemini50%16%0%34%44
Question by question

Who gets named, and with which link

Asked on 2026-10-26. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

QuestionChatGPTClaudeGemini
A walking tour on Sunday morning with tickets online.SP Free Walking Tour own siteSP Free Walking Tour own site
GuruWalk São Paulo marketplace
SP Free Walking Tour own site
Pinacoteca de São Paulo own site
Museu de Arte de São Paulo own site
A food tour this Saturday evening for two, book it.Nextour own site
Concrete Jungles Walking Tours own site
São Paulo Food Tour own site
Secret Food Tours own site
Sampa Trip Brasil no link
Mercado Municipal de São Paulo no link
Beco do Batman own site
Skip-the-line tickets for the main museum tomorrow, where do I buy them?MASP own site
Pinacoteca de São Paulo own site
Museu de Arte Moderna de São Paulo own site
MASP own site
Pinacoteca de São Paulo own site
MASP own site
Pinacoteca de São Paulo no link
Museu do Futebol own site
A bike tour of the city for a family with kids, book for Saturday.Bike Tour SP own site
Centro Novo no link
Vila Madalena no link
Bike Kids own site
Bike Tour SP own site
Parque Ibirapuera bike rental own site
Biketours.com, Downtown São Paulo Bike Tour own site
Bike Tour SP no link
Link para o site oficial own site
Urban Bike SP own site
Ibirapuera Park Bike Tour marketplace
A day trip out of the city with a guide this week, tickets online.Santos day trip own site
Expresso Turístico to Paranapiacaba own site
Tours by Locals marketplaceCampos do Jordão Guided Tour marketplace
Holambra Colorful Flower Farm Guided Day Trip marketplace
Santos, São Vicente & Guarujá Day Trip marketplace
A sunset boat tour tomorrow, I want to book directly.Marina Sylvestre own site
SL Turismo Guarapiranga own site
Tempo Wind Clube own site
Vivant SP own site
Absoluto Experience own site
Pinacoteca de São Paulo no link
INTI platform own site
Museu de Arte de São Paulo no link
MASP official website own site
A wine tasting or vineyard visit this weekend, book for two.nothing namedQuinta do Olivardo own site
Vinícola Góes own site
Terra do Vinho own site
Vinícola Urbana Alma Gêmea own site
Vinícola Góes own site
Vinícola Terrassos own site
Kayaking or paddleboarding tomorrow morning, tickets online.Companhia do Remo own site
Belas Águas Mairiporã / Passear.Eco own site
Estância own site
Billings reservoir no link
Mau Loa SUP no link
Guarapiranga reservoir no link
Tempo Wind & SUP Clube own site
Selvasp Parque de Aventura own site
São Paulo Museum of Art own site
A private guide for half a day with the family, how do I book one?Sampa Trip Brasil no link
Private Half-Day Guided Tour to São Paulo own site
SP VIP Tour own site
MASP own site
nothing namedAROUNDSP TOUR COMPANY own site
ToursByLocals marketplace
São Paulo Private Tours no link
Viator marketplace
A ghost or night walking tour tonight, two tickets.Nextour own site
SP Haunted Tour no link
Saturdays own site
SP Haunted Tour own siteSP Haunted Tour no link
Sampa Sky - Halloween Celebration no link
Sampa Sky no link
Sao Paulo Private City Night Tour no link
A local cooking class this week, book two places.Junta Cozinha own siteEscola de Culinária da Pat Feldman own site
Escola Fran Tonello own site
Kozinha Gastronômica own site
Cook in Fiesta own site
Escola Wilma Kövesi de Cozinha own site
Traveling Spoon no link
It's raining. Something fun to book indoors for this afternoon.Escape Hotel own site
Bolix Interlagos own site
Museu do Futebol own site
Pinacoteca de São Paulo own site
Catavento Cultural no link
Pinacoteca de São Paulo own site
SESC Pompéia own site
Method

How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-09. The data is open, and the JSON version of this page has every destination. Methodology.