---
title: Where assistants send people in São Paulo tours, attractions and museums · The Direct Index
url: https://directindex.org/city/sao-paulo-tours/assistants?format=md
---

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 Assistants · São Paulo tours, attractions and museums, BR · October 2026

# Where assistants send people in São Paulo tours, attractions and museums

35 answers from ChatGPT, Claude and Gemini, asked on 2026-10-26, to the questions people ask and to questions about the top businesses in the index. 89% of them link a business's own site or its booking software, and 46% link a marketplace, most often GetYourGuide (20%).

1 more answer named no place (a question back, or nothing found) and is left out of these shares.

89%

of answers link the business's own site or its booking software

46%

link a marketplace

20%

link GetYourGuide, the marketplace named most

35

answers, 35 to the questions people ask and 0 about businesses

Of the 35 answers to the questions people ask, 89% link a business's own site or its booking software and 46% a marketplace, GetYourGuide most often.

Updated 2026-11-09. [The São Paulo tours, attractions and museums index](https://directindex.org/city/sao-paulo-tours) · [Places named, question by question](https://directindex.org/city/sao-paulo-tours/recommended) · [Markdown](https://directindex.org/city/sao-paulo-tours/assistants?format=md) · [JSON](https://directindex.org/city/sao-paulo-tours/assistants.json) · [Share image](https://directindex.org/og/city/sao-paulo-tours/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 35 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Claude | Gemini |
| --- | --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 31 | **89%** | 11 100% | 10 83% | 10 83% |
| Press, guides and forums | press and guides | 10 | **29%** | 2 18% | 1 8% | 7 58% |
| GetYourGuide | marketplace | 7 | **20%** | 0 | 1 8% | 6 50% |
| Civitatis | marketplace | 3 | **9%** | 0 | 0 | 3 25% |
| servicos.sp.gov.br | other site | 3 | **9%** | 0 | 0 | 3 25% |
| sympla.com.br | marketplace
Online ticketing and event marketplace in Brazil. | 3 | **9%** | 1 9% | 1 8% | 1 8% |
| Viator | marketplace | 3 | **9%** | 0 | 0 | 3 25% |
| voyagevoyage.com.br | other site | 3 | **9%** | 0 | 0 | 3 25% |
| expedia.com | marketplace | 2 | **6%** | 0 | 0 | 2 17% |
| jetlygo.com | marketplace | 2 | **6%** | 0 | 0 | 2 17% |
| kupi.com | marketplace | 2 | **6%** | 0 | 0 | 2 17% |
| Peek | vendor, direct | 2 | **6%** | 0 | 0 | 2 17% |
| toursbylocals.com | marketplace | 2 | **6%** | 0 | 1 8% | 1 8% |
| biketours.com | marketplace
A travel marketplace offering curated bicycle tours across various destinations. | 1 | **3%** | 0 | 1 8% | 0 |
| Booking.com | marketplace | 1 | **3%** | 0 | 1 8% | 0 |

24 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in São Paulo tours, attractions and museums

ChatGPT: answered by gpt-6-luna (11).

Claude: answered by claude-sonnet-5-5 (12).

Gemini: answered by gemini-2.5-flash (12).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **86%** | 0% | 0% | 14% | 28 |
| Claude | **74%** | 7% | 0% | 19% | 27 |
| Gemini | **50%** | 16% | 0% | 34% | 44 |

 Question by question

## Who gets named, and with which link

Asked on 2026-10-26. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Claude | Gemini |
| --- | --- | --- | --- |
| [A walking tour on Sunday morning with tickets online.](https://directindex.org/city/sao-paulo-tours/recommended/walking-tour) | [SP Free Walking Tour](https://directindex.org/scan/saopaulofreewalkingtour.com) own site | [SP Free Walking Tour](https://directindex.org/scan/saopaulofreewalkingtour.com) own site
GuruWalk São Paulo marketplace | [SP Free Walking Tour](https://directindex.org/scan/spfreewalkingtour.com) own site
[Pinacoteca de São Paulo](https://directindex.org/r/pinacoteca.org.br) own site
[Museu de Arte de São Paulo](https://directindex.org/r/masp.org.br) own site |
| [A food tour this Saturday evening for two, book it.](https://directindex.org/city/sao-paulo-tours/recommended/food-tour) | [Nextour](https://directindex.org/scan/nextour.com.br) own site
[Concrete Jungles Walking Tours](https://directindex.org/r/concretejunglestour.com) own site | [São Paulo Food Tour](https://directindex.org/scan/saopaulofoodtour.com) own site
[Secret Food Tours](https://directindex.org/scan/secretfoodtours.com) own site
Sampa Trip Brasil no link | [Mercado Municipal de São Paulo](https://directindex.org/r/oportaldomercadao.com.br) no link
[Beco do Batman](https://directindex.org/scan/masp.org.br) own site |
| [Skip-the-line tickets for the main museum tomorrow, where do I buy them?](https://directindex.org/city/sao-paulo-tours/recommended/museum-tickets) | [MASP](https://directindex.org/r/masp.org.br) own site
[Pinacoteca de São Paulo](https://directindex.org/r/pinacoteca.org.br) own site
[Museu de Arte Moderna de São Paulo](https://directindex.org/r/mam.org.br) own site | [MASP](https://directindex.org/r/masp.org.br) own site
[Pinacoteca de São Paulo](https://directindex.org/r/pinacoteca.org.br) own site | [MASP](https://directindex.org/r/masp.org.br) own site
Pinacoteca de São Paulo no link
[Museu do Futebol](https://directindex.org/r/museudofutebol.org.br) own site |
| [A bike tour of the city for a family with kids, book for Saturday.](https://directindex.org/city/sao-paulo-tours/recommended/bike-tour) | [Bike Tour SP](https://directindex.org/r/biketoursp.com.br) own site
Centro Novo no link
Vila Madalena no link
[Bike Kids](https://directindex.org/r/biketoursp.com.br) own site | [Bike Tour SP](https://directindex.org/r/biketoursp.com.br) own site
[Parque Ibirapuera bike rental](https://directindex.org/r/urbiaparques.com.br) own site
[Biketours.com, Downtown São Paulo Bike Tour](https://directindex.org/r/biketours.com) own site | [Bike Tour SP](https://directindex.org/r/biketoursp.com.br) no link
[Link para o site oficial](https://directindex.org/r/biketoursp.com.br) own site
[Urban Bike SP](https://directindex.org/r/urbanbikesp.com.br) own site
[Ibirapuera Park Bike Tour](https://directindex.org/r/biketoursp.com.br) marketplace |
| [A day trip out of the city with a guide this week, tickets online.](https://directindex.org/city/sao-paulo-tours/recommended/day-trip) | [Santos day trip](https://directindex.org/scan/nomades.com) own site
[Expresso Turístico to Paranapiacaba](https://directindex.org/r/cptm.sp.gov.br) own site | Tours by Locals marketplace | Campos do Jordão Guided Tour marketplace
Holambra Colorful Flower Farm Guided Day Trip marketplace
Santos, São Vicente & Guarujá Day Trip marketplace |
| [A sunset boat tour tomorrow, I want to book directly.](https://directindex.org/city/sao-paulo-tours/recommended/boat-tour) | [Marina Sylvestre](https://directindex.org/scan/marinasylvestre.com.br) own site
[SL Turismo Guarapiranga](https://directindex.org/scan/slturismoguarapiranga.com.br) own site | [Tempo Wind Clube](https://directindex.org/scan/tempowindclube.com.br) own site
[Vivant SP](https://directindex.org/scan/vivantsp.com.br) own site
[Absoluto Experience](https://directindex.org/scan/sympla.com.br) own site | Pinacoteca de São Paulo no link
[INTI platform](https://directindex.org/r/pinacoteca.org.br) own site
[Museu de Arte de São Paulo](https://directindex.org/r/masp.art.br) no link
[MASP official website](https://directindex.org/scan/masp.org.br) own site |
| [A wine tasting or vineyard visit this weekend, book for two.](https://directindex.org/city/sao-paulo-tours/recommended/wine-tasting) | nothing named | [Quinta do Olivardo](https://directindex.org/scan/quintadoolivardo.com.br) own site
[Vinícola Góes](https://directindex.org/scan/vinicolagoes.com.br) own site
[Terra do Vinho](https://directindex.org/scan/adegaterradovinho.com.br) own site | [Vinícola Urbana Alma Gêmea](https://directindex.org/scan/vinicolaalmagemea.com.br) own site
[Vinícola Góes](https://directindex.org/scan/vinicolagoes.com.br) own site
[Vinícola Terrassos](https://directindex.org/scan/vinicolaterrassos.com.br) own site |
| [Kayaking or paddleboarding tomorrow morning, tickets online.](https://directindex.org/city/sao-paulo-tours/recommended/kayak) | [Companhia do Remo](https://directindex.org/scan/companhiadoremo.com.br) own site
[Belas Águas Mairiporã / Passear.Eco](https://directindex.org/scan/belasaguasmairipora.com.br) own site
[Estância](https://directindex.org/scan/estanciadayuse.com.br) own site | Billings reservoir no link
Mau Loa SUP no link
Guarapiranga reservoir no link | [Tempo Wind & SUP Clube](https://directindex.org/scan/tempowindclube.com.br) own site
[Selvasp Parque de Aventura](https://directindex.org/r/selvasp.com.br) own site
[São Paulo Museum of Art](https://directindex.org/scan/masp.org.br) own site |
| [A private guide for half a day with the family, how do I book one?](https://directindex.org/city/sao-paulo-tours/recommended/private-guide) | Sampa Trip Brasil no link
[Private Half-Day Guided Tour to São Paulo](https://directindex.org/scan/marriott.com) own site
[SP VIP Tour](https://directindex.org/scan/spviptour.com.br) own site
[MASP](https://directindex.org/r/masp.org.br) own site | nothing named | [AROUNDSP TOUR COMPANY](https://directindex.org/scan/aroundsptourcompany.com) own site
ToursByLocals marketplace
São Paulo Private Tours no link
Viator marketplace |
| [A ghost or night walking tour tonight, two tickets.](https://directindex.org/city/sao-paulo-tours/recommended/night-tour) | [Nextour](https://directindex.org/scan/nextour.com.br) own site
SP Haunted Tour no link
[Saturdays](https://directindex.org/scan/sphtour.com) own site | [SP Haunted Tour](https://directindex.org/scan/sphtour.com) own site | SP Haunted Tour no link
Sampa Sky - Halloween Celebration no link
Sampa Sky no link
Sao Paulo Private City Night Tour no link |
| [A local cooking class this week, book two places.](https://directindex.org/city/sao-paulo-tours/recommended/cooking-class) | [Junta Cozinha](https://directindex.org/scan/juntacozinha.com.br) own site | [Escola de Culinária da Pat Feldman](https://directindex.org/scan/feldman.com.br) own site
[Escola Fran Tonello](https://directindex.org/scan/escolafrantonello.com.br) own site
[Kozinha Gastronômica](https://directindex.org/scan/kozinhagastronomica.com.br) own site | [Cook in Fiesta](https://directindex.org/scan/cookinfiesta.com) own site
[Escola Wilma Kövesi de Cozinha](https://directindex.org/scan/wkcozinha.com.br) own site
Traveling Spoon no link |
| [It's raining. Something fun to book indoors for this afternoon.](https://directindex.org/city/sao-paulo-tours/recommended/rainy-day) | [Escape Hotel](https://directindex.org/scan/escapehotel.com.br) own site
[Bolix Interlagos](https://directindex.org/scan/bolix.com.br) own site | [Museu do Futebol](https://directindex.org/r/museudofutebol.org.br) own site
[Pinacoteca de São Paulo](https://directindex.org/r/pinacoteca.org.br) own site
[Catavento Cultural](https://directindex.org/r/cataventocultural.org.br) no link | [Pinacoteca de São Paulo](https://directindex.org/r/pinacoteca.org.br) own site
[SESC Pompéia](https://directindex.org/scan/sescsp.org.br) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-09. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
{"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in São Paulo tours, attractions and museums","url":"https://directindex.org/city/sao-paulo-tours/assistants","description":"São Paulo tours, attractions and museums: 89% of 35 assistant answers link a business's own site and 46% a marketplace, GetYourGuide most often. From ChatGPT, Claude and Gemini, October 2026.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"temporalCoverage":"2026-10","distribution":[{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/city/sao-paulo-tours/assistants.json"},{"@type":"DataDownload","encodingFormat":"text/markdown","contentUrl":"https://directindex.org/city/sao-paulo-tours/assistants?format=md"}]}
```