ChatGPT and Gemini were asked 13 questions the way people ask them, with web search on, and told to link each place's own site. Every question, the places named, who named them, and the direct link where the place has one.
places named across the 13 questions
businesses in this index
with a website of their own
of the named came with the place's own site
The gap: every other business in the index was never named. The questions are a sample of what people ask, and the set of named places shifts between runs.
Asked on 2026-10-17. Where the answers send people · The London index · Markdown.
| Place | Named by | Direct link |
|---|---|---|
| Blacklock | Gemini with its own site | theblacklock.com |
| Hawksmoor | Gemini with its own site | thehawksmoor.com |
| The Bull & Last not in the index | ChatGPT with its own site | thebullandlast.co.uk |
| The Camberwell Arms | Gemini with its own site | thecamberwellarms.co.uk |
| The Pig & Butcher | ChatGPT with its own site | thepigandbutcher.co.uk |
| The Quality Chop House | ChatGPT with its own site | thequalitychophouse.com |
| Place | Named by | Direct link |
|---|---|---|
| Chick n Sours | Gemini with its own site | chicknsours.co.uk |
| Chicken Shop | ChatGPT with its own site | chickenshop.com |
| Coqfighter | Gemini with its own site | coqfighter.com |
| Morley’s Chicken | ChatGPT with its own site | morleyschicken.com |
| Nandos | Gemini with its own site | nandos.co.uk |
| Thunderbird Fried Chicken | ChatGPT with its own site | thunderbirdckn.co.uk |
| Place | Named by | Direct link |
|---|---|---|
| Clos Maggiore | ChatGPT with its own site Gemini with its own site | closmaggiore.com |
| Andrew Edmunds | ChatGPT with its own site | andrewedmunds.com |
| Bob Bob Ricard | Gemini with its own site | bobbobricard.com |
| Sessions Arts Club | Gemini with its own site | sessionsartsclub.com |
| The Petersham, Covent Garden | ChatGPT with its own site | thepetershamcoventgarden.com |
| Place | Named by | Direct link |
|---|---|---|
| Caprinos Pizza | Gemini with its own site | caprinospizza.co.uk |
| Fireaway Pizza | Gemini with its own site | fireaway.co.uk |
| Voodoo Rays not in the index | Gemini with its own site | voodoorays.com |
| Place | Named by | Direct link |
|---|---|---|
| Tendril | ChatGPT with its own site Gemini with its own site | tendrilkitchen.co.uk |
| Mallow | Gemini with its own site | mallowlondon.com |
| Mildreds | Gemini with its own site | mildreds.co.uk |
| Mildreds Covent Garden | ChatGPT with its own site | mildreds.com |
| Place | Named by | Direct link |
|---|---|---|
| Chisou | ChatGPT with its own site | chisourestaurant.com |
| IRO Sushi | Gemini with its own site | irosushi.com |
| Panzer’s Sushi Atelier | ChatGPT with its own site | panzers.co.uk |
| Sticks’n’Sushi | ChatGPT with its own site | sticksnsushi.com |
| SticksnSushi | Gemini with its own site | sticksnsushi.com |
| Sushi Shop | Gemini with its own site | mysushishop.co.uk |
| Place | Named by | Direct link |
|---|---|---|
| The Quality Chop House | ChatGPT with its own site Gemini with its own site | thequalitychophouse.com |
| Grumbles | ChatGPT with its own site | grumblesrestaurant.co.uk |
| Maggie Joness | Gemini with its own site | maggie-jones.co.uk |
| The Canton Arms | Gemini with its own site | cantonarms.com |
| The Marksman | ChatGPT with its own site | marksmanpublichouse.com |
| Place | Named by | Direct link |
|---|---|---|
| Caravan | Gemini with its own site | caravanandco.com |
| Dishoom | Gemini with its own site | dishoom.com |
| Dishoom King’s Cross | ChatGPT with its own site | dishoom.com |
| Duck & Waffle | ChatGPT with its own site | duckandwaffle.com |
| The Wolseley | Gemini with its own site | thewolseleypiccadilly.com |
| The Wolseley Piccadilly not in the index | ChatGPT with its own site | thewolseley.com |
| Place | Named by | Direct link |
|---|---|---|
| Angler | ChatGPT with its own site Gemini with its own site | anglerrestaurant.com |
| The River Restaurant by Gordon Ramsay | ChatGPT with its own site Gemini with its own site | fairmont.com |
| Rick Stein, Barnes | ChatGPT with its own site | rickstein.com |
| Seabird | Gemini with its own site | seabirdlondon.com |
| Place | Named by | Direct link |
|---|---|---|
| BAO | Gemini with its own site | baolondon.com |
| Flat Iron | ChatGPT with its own site | flatironsteak.co.uk |
| Hoppers | Gemini with its own site | hopperslondon.com |
| Marugame Udon | ChatGPT with its own site | marugame.co.uk |
| Midweek Margherita | ChatGPT with its own site | pizzapilgrims.co.uk |
| What to expect | Gemini with its own site | icco.co.uk |
| ICCO | Gemini by name | no link given |
| Pizza Pilgrims | ChatGPT by name | no link given |
| Place | Named by | Direct link |
|---|---|---|
| Bob Bob Ricard Soho | ChatGPT with its own site | bobbobricard.com |
| Brasserie Zédel | ChatGPT with its own site | brasseriezedel.com · book direct |
| Brat | Gemini with its own site | bratrestaurant.co.uk |
| Circolo Popolare | Gemini with its own site | bigmammagroup.com |
| Dishoom | Gemini with its own site | dishoom.com |
| sketch | ChatGPT with its own site | sketch.london |
| Place | Named by | Direct link |
|---|---|---|
| Black Bear Burger | ChatGPT by name Gemini with its own site | blackbearburger.com |
| Bleecker Burger | ChatGPT by name Gemini with its own site | bleecker.co.uk |
| Ari Gold not in the index | ChatGPT with its own site | pattyandbun.com |
| Bacon Double Cheeseburger | ChatGPT with its own site | bleecker.co.uk |
| Burger & Beyond | Gemini with its own site | burgerandbeyond.co.uk |
| Double Miso Bacon Burger | ChatGPT with its own site | blackbearburger.com |
| Patty & Bun | ChatGPT by name | no link given |
| Place | Named by | Direct link |
|---|---|---|
| Duck & Waffle | ChatGPT with its own site Gemini with its own site | duckandwaffle.com |
| Polo Bar | Gemini with its own site | polobar.co.uk |
| Shamim’s PFC | ChatGPT with its own site | shamimspfc.co.uk |
| VQ (Vingt-Quatre) | Gemini with its own site | vqrestaurants.com |
| VQ Chelsea | ChatGPT with its own site | vqrestaurants.com |
Each assistant was asked once per question, with web search on, for up to three places and the link to each one's own website. Names are read from the answer and matched against the index; links between a name and the next are that place's. "With its own site" means the assistant linked the place's own website; "through a marketplace" or "a directory" that it linked a listing instead; "by name" that it gave no link. The direct links come from the Direct Index scan of the place's site, not from the assistant.