What ChatGPT and Gemini answered when asked this in London on 2026-10-17, with web search on: the places named, who named them, and the direct link where the place has one.
| Place | Named by | Direct link |
|---|---|---|
| BAO | Gemini with its own site | baolondon.com |
| Flat Iron | ChatGPT with its own site | flatironsteak.co.uk |
| Hoppers | Gemini with its own site | hopperslondon.com |
| Marugame Udon | ChatGPT with its own site | marugame.co.uk |
| Midweek Margherita | ChatGPT with its own site | pizzapilgrims.co.uk |
| What to expect | Gemini with its own site | icco.co.uk |
| ICCO | Gemini by name | no link given |
| Pizza Pilgrims | ChatGPT by name | no link given |
Each assistant was asked once per question, with web search on, for up to three places and the link to each one's own website. Names are read from the answer and matched against the index; links between a name and the next are that place's. "With its own site" means the assistant linked the place's own website; "through a marketplace" or "a directory" that it linked a listing instead; "by name" that it gave no link. The direct links come from the Direct Index scan of the place's site, not from the assistant.
Every question for London · Where assistants send people in London.