50,511 businesses exist online only as a social profile

Businesses listed in 675 indexes and 40 countries, from OpenStreetMap and Overture Maps, as of 17 October 2026.

Main points

That is 1.9% of 2,686,640 listed businesses.
33,609 of them (67%) are an Instagram page; 12,802 (25%) a Facebook page.
These pages mostly sit behind a login, so an AI agent asked about the business finds nothing it can read.
By kind of business: highest among cafes and bars (3.0%), lowest among tours, attractions and museums (0.5%).
Among 122 cafe and bar indexes, Nantes is highest at 20%; the median is 2.5%.

Figure 1

How 2,686,640 listed businesses show up online

46%own website · 1,228,8211.9%only a social profile · 50,51151%no web address · 1,381,4811.0%a marketplace page or another business's site · 25,827

Figure 2

Which platform they use

Platform	Businesses	Share
Instagram	33,609	67%
Facebook	12,802	25%
WhatsApp	3,069	6.1%
TikTok	1,031	2.0%

Figure 3

By kind of business

Kind	Share	Of
restaurants	1.7%	1,045,223
cafes and bars	3.0%	462,818
hairdressers and beauty salons	2.8%	540,167
dentists, clinics and vets	0.7%	439,642
tours, attractions and museums	0.5%	198,790

Figure 4

Cafes and bars, city by city

Highlight a city

another cafe and bar indexmedian, 2.5%

0%13%25%

122 cafe and bar indexes. The median is 2.5%; the highest is Nantes at 20%.

#	Index	Share	Of
1	Nantes FR	20%	616
2	Lille FR	17%	786
3	Toulouse FR	11%	778
4	Budapest HU	9.9%	3,433
5	Nice FR	9.4%	716
6	Leipzig DE	8.6%	909
7	Strasbourg FR	8.1%	520
8	São Paulo BR	7.0%	11,381
8	Tel Aviv IL	7.0%	1,316
10	Rio de Janeiro BR	6.6%	6,420

All 122 cafe and bar indexes

#	Index	Share	Of
1	Nantes FR	20%	616
2	Lille FR	17%	786
3	Toulouse FR	11%	778
4	Budapest HU	9.9%	3,433
5	Nice FR	9.4%	716
6	Leipzig DE	8.6%	909
7	Strasbourg FR	8.1%	520
8	São Paulo BR	7.0%	11,381
8	Tel Aviv IL	7.0%	1,316
10	Rio de Janeiro BR	6.6%	6,420
11	Seoul KR	6.5%	20,758
12	Warsaw PL	5.9%	2,525
13	Buenos Aires AR	5.3%	4,299
13	Hong Kong CN	5.3%	5,796
15	Dortmund DE	5.0%	867
15	Funchal PT	5.0%	738
17	Bordeaux FR	4.9%	967
18	Monterrey MX	4.8%	1,087
19	Brussels BE	4.4%	2,727
19	Lyon FR	4.4%	1,673
21	Kuala Lumpur MY	4.2%	4,278
21	Lisbon PT	4.2%	2,590
21	Paris FR	4.2%	7,916
24	Ghent BE	4.1%	860
25	Edinburgh GB	4.0%	2,055
26	Helsinki FI	3.9%	1,536
27	Bangkok TH	3.8%	20,175
27	Cologne DE	3.8%	2,533
27	Oslo NO	3.8%	1,179
30	Santiago CL	3.7%	2,977
31	Graz AT	3.6%	616
32	Antwerp BE	3.5%	1,416
32	Cork IE	3.5%	626
32	Mexico City MX	3.5%	8,536
35	Athens GR	3.4%	8,907
35	Bogotá CO	3.4%	5,010
37	Gothenburg SE	3.3%	926
37	Madrid ES	3.3%	6,884
39	Málaga ES	3.2%	1,288
39	Prague CZ	3.2%	4,308
41	Aarhus DK	3.1%	746
41	Marseille FR	3.1%	1,106
41	Milan IT	3.1%	5,593
41	Stuttgart DE	3.1%	1,529
45	Bologna IT	3.0%	1,591
45	Dublin IE	3.0%	2,907
45	Osaka JP	3.0%	17,179
45	Venice IT	3.0%	1,178
49	Berlin DE	2.8%	8,877
49	Düsseldorf DE	2.8%	1,470
49	Verona IT	2.8%	3,311
52	Bilbao ES	2.7%	1,535
52	Glasgow GB	2.7%	2,036
52	Hanover DE	2.7%	1,077
52	Rome IT	2.7%	8,664
56	Melbourne AU	2.6%	9,961
56	Naples IT	2.6%	2,861
56	Porto PT	2.6%	1,938
56	Vienna AT	2.6%	3,465
60	Munich DE	2.5%	3,231
60	Sydney AU	2.5%	9,735
62	Barcelona ES	2.4%	5,194
62	Copenhagen DK	2.4%	3,114
62	Dresden DE	2.4%	828
62	Singapore SG	2.4%	6,223
62	Valencia ES	2.4%	2,377
67	Brisbane AU	2.3%	4,910
68	Auckland NZ	2.2%	2,394
68	Birmingham GB	2.2%	2,237
68	Hamburg DE	2.2%	4,628
68	Montreal CA	2.2%	2,855
68	Palma ES	2.2%	1,746
73	Braga PT	2.1%	571
73	Essen DE	2.1%	872
75	Amsterdam NL	2.0%	2,394
75	Frankfurt DE	2.0%	2,342
75	Istanbul TR	2.0%	13,285
78	Abu Dhabi AE	1.9%	1,447
78	Doha QA	1.9%	985
78	Seville ES	1.9%	2,229
78	The Hague NL	1.9%	916
78	Turin IT	1.9%	3,338
78	Vancouver CA	1.9%	1,545
84	Philadelphia US	1.8%	2,161
84	Stockholm SE	1.8%	2,038
84	Tokyo JP	1.8%	38,255
87	Perth AU	1.7%	2,818
88	Florence IT	1.6%	1,610
89	Nuremberg DE	1.4%	1,122
90	Johannesburg ZA	1.3%	2,032
90	Phoenix US	1.3%	1,560
92	Cape Town ZA	1.2%	2,029
92	Dubai AE	1.2%	4,368
92	Houston US	1.2%	3,084
92	London GB	1.2%	22,336
92	New York US	1.2%	12,327
92	Orlando US	1.2%	821
92	Rotterdam NL	1.2%	999
99	Boston US	1.1%	1,442
99	Geneva CH	1.1%	886
99	Los Angeles US	1.1%	4,743
99	Zurich CH	1.1%	1,205
103	Atlanta US	1.0%	1,180
103	Bremen DE	1.0%	1,174
103	Calgary CA	1.0%	1,439
103	Manchester GB	1.0%	5,441
103	Miami US	1.0%	2,600
103	Minneapolis US	1.0%	728
109	Charlotte US	0.9%	1,013
109	Ottawa CA	0.9%	1,334
109	San Jose US	0.9%	1,144
109	Seattle US	0.9%	2,291
109	Toronto CA	0.9%	4,471
114	Denver US	0.8%	1,851
114	Las Vegas US	0.8%	1,577
114	San Diego US	0.8%	2,561
114	Washington, DC US	0.8%	1,797
118	Genoa IT	0.7%	1,904
119	Dallas US	0.6%	1,631
119	San Francisco US	0.6%	2,535
121	Austin US	0.4%	1,602
122	Chicago US	0.3%	3,915

Indexes under 500 listings are left out. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
"Only a social profile" means the listing's web address, or its only contact link, points to Instagram, Facebook, WhatsApp or TikTok. Map data misses some websites and some social pages, so these are shares of what OpenStreetMap and Overture record, not of every business. Closed businesses are left out.

Cite this

50,511 businesses exist online only as a social profile (The Direct Index, 17 October 2026, directindex.org/stats/social-only).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.