50,511 businesses exist online only as a social profile

Businesses listed in 675 indexes and 40 countries, from OpenStreetMap and Overture Maps, as of 17 October 2026.

Main points

That is 1.9% of 2,686,640 listed businesses.
33,609 of them (67%) are an Instagram page; 12,802 (25%) a Facebook page.
These pages mostly sit behind a login, so an AI agent asked about the business finds nothing it can read.
By kind of business: highest among cafes and bars (3.0%), lowest among tours, attractions and museums (0.5%).
Among 118 clinic indexes, Rio de Janeiro is highest at 6.6%; the median is 0.1%.

Figure 1

How 2,686,640 listed businesses show up online

46%own website · 1,228,8211.9%only a social profile · 50,51151%no web address · 1,381,4811.0%a marketplace page or another business's site · 25,827

Figure 2

Which platform they use

Platform	Businesses	Share
Instagram	33,609	67%
Facebook	12,802	25%
WhatsApp	3,069	6.1%
TikTok	1,031	2.0%

Figure 3

By kind of business

Kind	Share	Of
restaurants	1.7%	1,045,223
cafes and bars	3.0%	462,818
hairdressers and beauty salons	2.8%	540,167
dentists, clinics and vets	0.7%	439,642
tours, attractions and museums	0.5%	198,790

Figure 4

Dentists, clinics and vets, city by city

Highlight a city

another clinic indexmedian, 0.1%

0%5%10%

118 clinic indexes. The median is 0.1%; the highest is Rio de Janeiro at 6.6%.

#	Index	Share	Of
1	Rio de Janeiro BR	6.6%	8,547
2	São Paulo BR	5.7%	18,181
3	Monterrey MX	4.8%	2,828
4	Buenos Aires AR	4.0%	2,820
5	Bogotá CO	3.3%	3,606
6	Santiago CL	3.2%	4,171
7	Mexico City MX	2.5%	12,075
8	Bangkok TH	2.0%	5,344
9	Abu Dhabi AE	1.8%	546
10	Kuala Lumpur MY	1.7%	1,977

All 118 clinic indexes

#	Index	Share	Of
1	Rio de Janeiro BR	6.6%	8,547
2	São Paulo BR	5.7%	18,181
3	Monterrey MX	4.8%	2,828
4	Buenos Aires AR	4.0%	2,820
5	Bogotá CO	3.3%	3,606
6	Santiago CL	3.2%	4,171
7	Mexico City MX	2.5%	12,075
8	Bangkok TH	2.0%	5,344
9	Abu Dhabi AE	1.8%	546
10	Kuala Lumpur MY	1.7%	1,977
11	Istanbul TR	1.2%	8,267
11	Tel Aviv IL	1.2%	582
13	Hong Kong CN	1.1%	2,118
13	Lisbon PT	1.1%	1,076
15	Dubai AE	1.0%	1,893
16	Málaga ES	0.9%	864
17	Budapest HU	0.8%	2,703
17	Porto PT	0.8%	735
17	Warsaw PL	0.8%	3,246
20	Athens GR	0.7%	4,157
20	Barcelona ES	0.7%	2,436
22	Cape Town ZA	0.6%	1,104
22	Valencia ES	0.6%	1,360
24	Johannesburg ZA	0.5%	1,163
24	Madrid ES	0.5%	4,609
24	Marseille FR	0.5%	623
24	Naples IT	0.5%	3,070
28	Edinburgh GB	0.4%	669
28	Seoul KR	0.4%	4,860
30	Brussels BE	0.3%	1,240
30	Dublin IE	0.3%	1,327
30	Genoa IT	0.3%	2,236
30	Glasgow GB	0.3%	797
30	Gothenburg SE	0.3%	668
30	Lyon FR	0.3%	1,048
30	Paris FR	0.3%	2,739
30	Seville ES	0.3%	989
38	Bergen NO	0.2%	511
38	Birmingham GB	0.2%	1,295
38	Bologna IT	0.2%	2,073
38	Bordeaux FR	0.2%	648
38	Boston US	0.2%	2,090
38	Florence IT	0.2%	1,672
38	Geneva CH	0.2%	1,113
38	Helsinki FI	0.2%	626
38	Manchester GB	0.2%	2,754
38	Miami US	0.2%	10,160
38	Palma ES	0.2%	571
38	Prague CZ	0.2%	1,907
38	Rome IT	0.2%	12,259
38	Singapore SG	0.2%	2,995
38	Turin IT	0.2%	3,723
53	Aarhus DK	0.1%	1,045
53	Amsterdam NL	0.1%	1,245
53	Auckland NZ	0.1%	1,520
53	Austin US	0.1%	4,241
53	Brisbane AU	0.1%	5,011
53	Calgary CA	0.1%	2,027
53	Dortmund DE	0.1%	2,613
53	Düsseldorf DE	0.1%	3,818
53	Graz AT	0.1%	1,473
53	Las Vegas US	0.1%	2,572
53	Leipzig DE	0.1%	2,974
53	London GB	0.1%	10,590
53	Los Angeles US	0.1%	9,989
53	Melbourne AU	0.1%	8,633
53	Milan IT	0.1%	6,434
53	Minneapolis US	0.1%	787
53	Montreal CA	0.1%	1,935
53	New York US	0.1%	22,969
53	Osaka JP	0.1%	4,938
53	Oslo NO	0.1%	1,275
53	Perth AU	0.1%	2,709
53	Philadelphia US	0.1%	3,602
53	Phoenix US	0.1%	4,703
53	Rotterdam NL	0.1%	702
53	Salzburg AT	0.1%	797
53	Stockholm SE	0.1%	1,372
53	Sydney AU	0.1%	8,681
53	The Hague NL	0.1%	795
53	Toronto CA	0.1%	4,951
53	Vancouver CA	0.1%	1,281
53	Verona IT	0.1%	2,336
53	Vienna AT	0.1%	3,796
85	Antwerp BE	0.0%	593
85	Atlanta US	0.0%	1,753
85	Berlin DE	0.0%	19,101
85	Bremen DE	0.0%	2,637
85	Charlotte US	0.0%	3,972
85	Chicago US	0.0%	7,873
85	Cologne DE	0.0%	5,947
85	Copenhagen DK	0.0%	2,251
85	Dallas US	0.0%	5,401
85	Denver US	0.0%	3,090
85	Dresden DE	0.0%	2,869
85	Essen DE	0.0%	2,697
85	Frankfurt DE	0.0%	4,085
85	Ghent BE	0.0%	743
85	Hamburg DE	0.0%	10,690
85	Hanover DE	0.0%	3,314
85	Houston US	0.0%	8,296
85	Lausanne CH	0.0%	538
85	Linz AT	0.0%	508
85	Munich DE	0.0%	10,866
85	Nuremberg DE	0.0%	2,757
85	Orlando US	0.0%	2,057
85	Ottawa CA	0.0%	2,006
85	San Diego US	0.0%	5,131
85	San Francisco US	0.0%	3,825
85	San Jose US	0.0%	2,516
85	Seattle US	0.0%	2,926
85	Stuttgart DE	0.0%	3,242
85	Tokyo JP	0.0%	14,003
85	Toulouse FR	0.0%	538
85	Utrecht NL	0.0%	532
85	Venice IT	0.0%	590
85	Washington, DC US	0.0%	2,138
85	Zurich CH	0.0%	1,336

Indexes under 500 listings are left out. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
"Only a social profile" means the listing's web address, or its only contact link, points to Instagram, Facebook, WhatsApp or TikTok. Map data misses some websites and some social pages, so these are shares of what OpenStreetMap and Overture record, not of every business. Closed businesses are left out.

Cite this

50,511 businesses exist online only as a social profile (The Direct Index, 17 October 2026, directindex.org/stats/social-only).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.