50,511 businesses exist online only as a social profile

Businesses listed in 675 indexes and 40 countries, from OpenStreetMap and Overture Maps, as of 17 October 2026.

Main points

That is 1.9% of 2,686,640 listed businesses.
33,609 of them (67%) are an Instagram page; 12,802 (25%) a Facebook page.
These pages mostly sit behind a login, so an AI agent asked about the business finds nothing it can read.
By kind of business: highest among cafes and bars (3.0%), lowest among tours, attractions and museums (0.5%).
Among 129 salon indexes, Rio de Janeiro is highest at 13%; the median is 1.7%.

Figure 1

How 2,686,640 listed businesses show up online

46%own website · 1,228,8211.9%only a social profile · 50,51151%no web address · 1,381,4811.0%a marketplace page or another business's site · 25,827

Figure 2

Which platform they use

Platform	Businesses	Share
Instagram	33,609	67%
Facebook	12,802	25%
WhatsApp	3,069	6.1%
TikTok	1,031	2.0%

Figure 3

By kind of business

Kind	Share	Of
restaurants	1.7%	1,045,223
cafes and bars	3.0%	462,818
hairdressers and beauty salons	2.8%	540,167
dentists, clinics and vets	0.7%	439,642
tours, attractions and museums	0.5%	198,790

Figure 4

Hairdressers and beauty salons, city by city

Highlight a city

another salon indexmedian, 1.7%

0%8%15%

129 salon indexes. The median is 1.7%; the highest is Rio de Janeiro at 13%.

#	Index	Share	Of
1	Rio de Janeiro BR	13%	11,696
2	São Paulo BR	12%	26,559
3	Hong Kong CN	10%	5,108
4	Buenos Aires AR	8.8%	3,757
5	Monterrey MX	7.9%	3,171
6	Santiago CL	6.8%	4,033
6	Tel Aviv IL	6.8%	972
8	Mexico City MX	6.7%	10,934
9	Bogotá CO	6.4%	4,049
9	Nantes FR	6.4%	729

All 129 salon indexes

#	Index	Share	Of
1	Rio de Janeiro BR	13%	11,696
2	São Paulo BR	12%	26,559
3	Hong Kong CN	10%	5,108
4	Buenos Aires AR	8.8%	3,757
5	Monterrey MX	7.9%	3,171
6	Santiago CL	6.8%	4,033
6	Tel Aviv IL	6.8%	972
8	Mexico City MX	6.7%	10,934
9	Bogotá CO	6.4%	4,049
9	Nantes FR	6.4%	729
11	Braga PT	5.2%	734
12	Kuala Lumpur MY	4.9%	3,196
13	Budapest HU	4.7%	7,154
13	Warsaw PL	4.7%	6,515
15	Nice FR	4.5%	942
16	Lille FR	4.4%	572
16	Lisbon PT	4.4%	2,378
18	Bangkok TH	4.3%	13,779
19	Cork IE	3.7%	601
19	Porto PT	3.7%	1,394
21	Athens GR	3.6%	6,778
22	Doha QA	3.5%	810
22	Istanbul TR	3.5%	9,912
22	Málaga ES	3.5%	1,172
25	Abu Dhabi AE	3.4%	1,189
25	Brussels BE	3.4%	2,050
25	Dublin IE	3.4%	2,978
28	Barcelona ES	3.3%	3,737
28	Palma ES	3.3%	967
30	Naples IT	3.2%	3,103
31	Singapore SG	3.1%	5,072
31	Toulouse FR	3.1%	987
31	Valencia ES	3.1%	2,013
34	Birmingham GB	3.0%	2,751
35	Seville ES	2.8%	1,157
36	Dortmund DE	2.6%	1,691
36	Glasgow GB	2.6%	2,155
36	Montpellier FR	2.6%	728
39	Bergen NO	2.5%	596
39	Bilbao ES	2.5%	767
39	Prague CZ	2.5%	3,474
39	Rome IT	2.5%	10,647
43	Edinburgh GB	2.4%	1,565
43	Lausanne CH	2.4%	587
45	Dubai AE	2.3%	4,888
45	Ghent BE	2.3%	724
45	Verona IT	2.3%	3,401
48	Montreal CA	2.2%	3,623
49	Lyon FR	2.1%	2,540
49	Madrid ES	2.1%	5,428
51	Antwerp BE	2.0%	1,051
52	Cologne DE	1.9%	3,758
52	Gothenburg SE	1.9%	1,503
52	Manchester GB	1.9%	6,863
52	Milan IT	1.9%	5,927
56	Brisbane AU	1.8%	6,861
56	Graz AT	1.8%	560
56	Rotterdam NL	1.8%	1,412
56	Strasbourg FR	1.8%	627
56	Sydney AU	1.8%	10,936
56	Venice IT	1.8%	765
62	Cape Town ZA	1.7%	2,775
62	Johannesburg ZA	1.7%	3,346
62	Melbourne AU	1.7%	11,891
62	Miami US	1.7%	8,518
62	Turin IT	1.7%	3,622
67	Bordeaux FR	1.6%	1,607
67	Bremen DE	1.6%	1,834
67	Leipzig DE	1.6%	1,637
67	Malmö SE	1.6%	950
71	Bologna IT	1.5%	1,684
72	Amsterdam NL	1.4%	2,099
72	Vancouver CA	1.4%	1,957
74	Boston US	1.3%	1,840
74	Dallas US	1.3%	4,204
74	Genoa IT	1.3%	1,828
74	Helsinki FI	1.3%	2,608
74	Las Vegas US	1.3%	2,526
74	Vienna AT	1.3%	3,407
80	Auckland NZ	1.2%	2,637
80	Bern CH	1.2%	567
80	Calgary CA	1.2%	2,782
80	Houston US	1.2%	7,801
80	Marseille FR	1.2%	1,310
80	Paris FR	1.2%	6,492
80	Perth AU	1.2%	3,303
80	Philadelphia US	1.2%	3,461
80	The Hague NL	1.2%	1,414
80	Utrecht NL	1.2%	674
90	Düsseldorf DE	1.1%	2,643
90	Essen DE	1.1%	1,880
90	Florence IT	1.1%	1,460
90	New York US	1.1%	19,592
90	Oslo NO	1.1%	1,406
90	San Jose US	1.1%	2,892
90	Stockholm SE	1.1%	3,119
97	Eindhoven NL	1.0%	589
97	Orlando US	1.0%	1,459
97	Stuttgart DE	1.0%	2,211
97	Toronto CA	1.0%	6,406
101	Basel CH	0.9%	570
101	Berlin DE	0.9%	10,629
101	Charlotte US	0.9%	3,476
101	Denver US	0.9%	2,934
101	Hanover DE	0.9%	1,814
101	London GB	0.9%	19,476
101	Minneapolis US	0.9%	970
101	Osaka JP	0.9%	8,437
101	San Diego US	0.9%	4,350
110	Atlanta US	0.8%	2,655
110	Geneva CH	0.8%	1,223
110	Hamburg DE	0.8%	6,394
110	Los Angeles US	0.8%	8,966
110	Munich DE	0.8%	5,144
110	Zurich CH	0.8%	1,819
116	Austin US	0.7%	3,304
116	Chicago US	0.7%	6,453
116	Dresden DE	0.7%	1,559
116	Frankfurt DE	0.7%	2,779
116	Ottawa CA	0.7%	2,281
116	Seoul KR	0.7%	33,806
122	Aarhus DK	0.6%	1,156
122	Nuremberg DE	0.6%	1,969
122	Phoenix US	0.6%	3,998
125	Copenhagen DK	0.5%	3,655
125	Seattle US	0.5%	2,301
125	Washington, DC US	0.5%	1,519
128	Tokyo JP	0.4%	23,365
129	San Francisco US	0.3%	2,524

Indexes under 500 listings are left out. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
"Only a social profile" means the listing's web address, or its only contact link, points to Instagram, Facebook, WhatsApp or TikTok. Map data misses some websites and some social pages, so these are shares of what OpenStreetMap and Overture record, not of every business. Closed businesses are left out.

Cite this

50,511 businesses exist online only as a social profile (The Direct Index, 17 October 2026, directindex.org/stats/social-only).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.