50,511 businesses exist online only as a social profile

Businesses listed in 675 indexes and 40 countries, from OpenStreetMap and Overture Maps, as of 17 October 2026.

Main points

That is 1.9% of 2,686,640 listed businesses.
33,609 of them (67%) are an Instagram page; 12,802 (25%) a Facebook page.
These pages mostly sit behind a login, so an AI agent asked about the business finds nothing it can read.
By kind of business: highest among cafes and bars (3.0%), lowest among tours, attractions and museums (0.5%).
Among 135 restaurant indexes, Coimbra is highest at 16%; the median is 1.3%.

Figure 1

How 2,686,640 listed businesses show up online

46%own website · 1,228,8211.9%only a social profile · 50,51151%no web address · 1,381,4811.0%a marketplace page or another business's site · 25,827

Figure 2

Which platform they use

Platform	Businesses	Share
Instagram	33,609	67%
Facebook	12,802	25%
WhatsApp	3,069	6.1%
TikTok	1,031	2.0%

Figure 3

By kind of business

Kind	Share	Of
restaurants	1.7%	1,045,223
cafes and bars	3.0%	462,818
hairdressers and beauty salons	2.8%	540,167
dentists, clinics and vets	0.7%	439,642
tours, attractions and museums	0.5%	198,790

Figure 4

Restaurants, city by city

Highlight a city

another restaurant indexmedian, 1.3%

0%10%20%

135 restaurant indexes. The median is 1.3%; the highest is Coimbra at 16%.

#	Index	Share	Of
1	Coimbra PT	16%	629
2	Nantes FR	9.8%	1,518
3	Lille FR	7.3%	1,488
4	Budapest HU	6.7%	5,425
5	Rio de Janeiro BR	5.8%	12,430
6	Nice FR	5.6%	2,049
6	São Paulo BR	5.6%	25,768
8	Funchal PT	5.5%	901
9	Buenos Aires AR	4.3%	7,497
10	Toulouse FR	4.1%	2,251

All 135 restaurant indexes

#	Index	Share	Of
1	Coimbra PT	16%	629
2	Nantes FR	9.8%	1,518
3	Lille FR	7.3%	1,488
4	Budapest HU	6.7%	5,425
5	Rio de Janeiro BR	5.8%	12,430
6	Nice FR	5.6%	2,049
6	São Paulo BR	5.6%	25,768
8	Funchal PT	5.5%	901
9	Buenos Aires AR	4.3%	7,497
10	Toulouse FR	4.1%	2,251
11	Faro PT	4.0%	581
12	Monterrey MX	3.9%	6,744
12	Warsaw PL	3.9%	5,306
14	Porto PT	3.6%	2,810
14	Strasbourg FR	3.6%	1,649
14	Tel Aviv IL	3.6%	2,182
17	Montpellier FR	3.4%	1,751
18	Bogotá CO	3.1%	12,325
19	Lisbon PT	3.0%	5,632
19	Santiago CL	3.0%	10,180
21	Hong Kong CN	2.8%	25,021
22	Mexico City MX	2.6%	28,515
23	Athens GR	2.5%	9,516
23	Brussels BE	2.5%	4,982
23	Graz AT	2.5%	897
23	Lyon FR	2.5%	5,089
23	Marseille FR	2.5%	3,385
28	Venice IT	2.4%	2,225
29	Braga PT	2.3%	751
29	Kuala Lumpur MY	2.3%	15,214
29	Milan IT	2.3%	9,457
32	Bangkok TH	2.2%	54,014
32	Doha QA	2.2%	2,448
32	Naples IT	2.2%	4,037
32	Verona IT	2.2%	5,780
36	Bordeaux FR	2.1%	3,081
36	Seville ES	2.1%	2,845
38	Barcelona ES	2.0%	9,126
38	Cork IE	2.0%	605
38	Leipzig DE	2.0%	2,040
38	Málaga ES	2.0%	2,281
42	Bologna IT	1.9%	2,268
42	Ghent BE	1.9%	1,406
42	Palma ES	1.9%	2,417
42	Paris FR	1.9%	22,204
46	Dortmund DE	1.8%	2,212
46	Madrid ES	1.8%	11,957
46	Turin IT	1.8%	4,553
49	Bilbao ES	1.7%	1,202
49	Dresden DE	1.7%	1,868
49	Osaka JP	1.7%	31,765
49	Rome IT	1.7%	15,078
49	Singapore SG	1.7%	18,299
54	Florence IT	1.6%	3,077
54	Malmö SE	1.6%	1,342
54	Munich DE	1.6%	6,436
54	Valencia ES	1.6%	3,890
58	Luxembourg LU	1.5%	865
58	Prague CZ	1.5%	6,182
60	Abu Dhabi AE	1.4%	3,299
60	Antwerp BE	1.4%	2,392
60	Glasgow GB	1.4%	2,564
60	Istanbul TR	1.4%	20,370
60	Oslo NO	1.4%	1,874
60	Seoul KR	1.4%	69,778
60	Sydney AU	1.4%	16,330
67	Dubai AE	1.3%	11,274
67	Helsinki FI	1.3%	3,013
67	Perth AU	1.3%	4,509
67	Vienna AT	1.3%	6,257
71	Auckland NZ	1.2%	4,853
71	Birmingham GB	1.2%	4,083
71	Cologne DE	1.2%	5,050
71	Dublin IE	1.2%	3,349
71	Genoa IT	1.2%	2,819
71	Stuttgart DE	1.2%	3,019
71	Vancouver CA	1.2%	3,416
78	Basel CH	1.1%	811
78	Bergen NO	1.1%	539
78	Berlin DE	1.1%	15,261
78	Bremen DE	1.1%	2,477
78	Edinburgh GB	1.1%	2,322
78	Frankfurt DE	1.1%	4,721
78	Gothenburg SE	1.1%	2,235
78	Melbourne AU	1.1%	17,299
86	Brisbane AU	1.0%	7,739
86	Hamburg DE	1.0%	9,160
86	Lausanne CH	1.0%	882
86	The Hague NL	1.0%	2,093
90	Bern CH	0.9%	705
90	Cape Town ZA	0.9%	3,773
90	Geneva CH	0.9%	2,175
90	Hanover DE	0.9%	2,172
90	Montreal CA	0.9%	7,773
90	Nuremberg DE	0.9%	2,627
90	Salzburg AT	0.9%	684
90	Tokyo JP	0.9%	83,096
98	Aarhus DK	0.8%	1,191
98	Düsseldorf DE	0.8%	3,434
98	Eindhoven NL	0.8%	831
98	Ottawa CA	0.8%	3,775
98	Rotterdam NL	0.8%	2,027
98	Stockholm SE	0.8%	4,970
104	Amsterdam NL	0.7%	4,756
104	Calgary CA	0.7%	4,331
104	Essen DE	0.7%	2,238
104	Johannesburg ZA	0.7%	4,790
108	Atlanta US	0.6%	3,924
108	London GB	0.6%	33,551
108	Manchester GB	0.6%	7,938
108	Miami US	0.6%	11,235
112	Copenhagen DK	0.5%	5,098
112	Houston US	0.5%	12,846
112	Linz AT	0.5%	646
112	Los Angeles US	0.5%	18,534
112	Orlando US	0.5%	2,916
112	Philadelphia US	0.5%	6,840
112	Toronto CA	0.5%	11,427
112	Washington US	0.5%	5,533
112	Zurich CH	0.5%	2,190
121	Austin US	0.4%	5,660
121	Dallas US	0.4%	7,598
121	Denver US	0.4%	5,363
121	Minneapolis US	0.4%	1,840
121	New York US	0.4%	39,484
121	San Diego US	0.4%	7,419
121	San Francisco US	0.4%	6,502
121	Utrecht NL	0.4%	1,150
129	Charlotte US	0.3%	4,005
129	Las Vegas US	0.3%	4,747
129	Phoenix US	0.3%	6,340
129	San Jose US	0.3%	4,590
129	Seattle US	0.3%	4,230
134	Boston US	0.2%	4,285
134	Chicago US	0.2%	12,750

Indexes under 500 listings are left out. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
"Only a social profile" means the listing's web address, or its only contact link, points to Instagram, Facebook, WhatsApp or TikTok. Map data misses some websites and some social pages, so these are shares of what OpenStreetMap and Overture record, not of every business. Closed businesses are left out.

Cite this

50,511 businesses exist online only as a social profile (The Direct Index, 17 October 2026, directindex.org/stats/social-only).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.