---
title: 50,511 businesses exist online only as a social profile · The Direct Index
url: https://directindex.org/stats/social-only
---

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 [The numbers](https://directindex.org/stats) / Presence · live, 2026-10-17

# 50,511 businesses exist online only as a social profile

Businesses listed in 675 indexes and 40 countries, from OpenStreetMap and Overture Maps, as of 17 October 2026.

Main points

- That is **1.9%** of 2,686,640 listed businesses.
- **33,609** of them (67%) are an Instagram page; 12,802 (25%) a Facebook page.
- These pages mostly sit behind a login, so an AI agent asked about the business finds nothing it can read.
- By kind of business: highest among cafes and bars (3.0%), lowest among tours, attractions and museums (0.5%).
- Among 135 restaurant indexes, Coimbra is highest at 16%; the median is 1.3%.

Figure 1

## How 2,686,640 listed businesses show up online

**46%**own website · 1,228,821**1.9%**only a social profile · 50,511**51%**no web address · 1,381,481**1.0%**a marketplace page or another business's site · 25,827

Figure 2

## Which platform they use

| Platform | Businesses | Share |
| --- | --- | --- |
| Instagram | 33,609 |
**67%
 |
| Facebook | 12,802 |
**25%
 |
| WhatsApp | 3,069 |
**6.1%
 |
| TikTok | 1,031 |
**2.0%
 |

Figure 3

## By kind of business

| Kind | Share | Of | |
| --- | --- | --- | --- |
| [restaurants](https://directindex.org/stats/social-only) | 1.7% | 1,045,223 |
**
 |
| [cafes and bars](https://directindex.org/stats/social-only?kind=cafes) | 3.0% | 462,818 |
**
 |
| [hairdressers and beauty salons](https://directindex.org/stats/social-only?kind=salons) | 2.8% | 540,167 |
**
 |
| [dentists, clinics and vets](https://directindex.org/stats/social-only?kind=clinics) | 0.7% | 439,642 |
**
 |
| [tours, attractions and museums](https://directindex.org/stats/social-only?kind=tours) | 0.5% | 198,790 |
**
 |

Figure 4

## Restaurants, city by city

[restaurants](https://directindex.org/stats/social-only)[cafes and bars](https://directindex.org/stats/social-only?kind=cafes)[hairdressers and beauty salons](https://directindex.org/stats/social-only?kind=salons)[dentists, clinics and vets](https://directindex.org/stats/social-only?kind=clinics)[tours, attractions and museums](https://directindex.org/stats/social-only?kind=tours)

Highlight a cityNoneAarhusAbu DhabiAmsterdamAntwerpAthensAtlantaAucklandAustinBangkokBarcelonaBaselBergenBerlinBernBilbaoBirminghamBogotáBolognaBordeauxBostonBragaBremenBrisbaneBrusselsBudapestBuenos AiresCalgaryCape TownCharlotteChicagoCoimbraCologneCopenhagenCorkDallasDenverDohaDortmundDresdenDubaiDublinDüsseldorfEdinburghEindhovenEssenFaroFlorenceFrankfurtFunchalGenevaGenoaGhentGlasgowGothenburgGrazHamburgHanoverHelsinkiHong KongHoustonIstanbulJohannesburgKuala LumpurLas VegasLausanneLeipzigLilleLinzLisbonLondonLos AngelesLuxembourgLyonMadridMálagaMalmöManchesterMarseilleMelbourneMexico CityMiamiMilanMinneapolisMonterreyMontpellierMontrealMunichNantesNaplesNew YorkNiceNurembergOrlandoOsakaOsloOttawaPalmaParisPerthPhiladelphiaPhoenixPortoPragueRio de JaneiroRomeRotterdamSalzburgSan DiegoSan FranciscoSan JoseSantiagoSão PauloSeattleSeoulSevilleSingaporeStockholmStrasbourgStuttgartSydneyTel AvivThe HagueTokyoTorontoToulouseTurinUtrechtValenciaVancouverVeniceVeronaViennaWarsawWashingtonZurichShow

**another restaurant index**median, 1.3%

0%10%20%

135 restaurant indexes. The median is 1.3%; the highest is Coimbra at 16%.

| # | Index | Share | Of |
| --- | --- | --- | --- |
| 1 | [Coimbra](https://directindex.org/city/coimbra) PT | 16% | 629 |
| 2 | [Nantes](https://directindex.org/city/nantes) FR | 9.8% | 1,518 |
| 3 | [Lille](https://directindex.org/city/lille) FR | 7.3% | 1,488 |
| 4 | [Budapest](https://directindex.org/city/budapest) HU | 6.7% | 5,425 |
| 5 | [Rio de Janeiro](https://directindex.org/city/rio-de-janeiro) BR | 5.8% | 12,430 |
| 6 | [Nice](https://directindex.org/city/nice) FR | 5.6% | 2,049 |
| 6 | [São Paulo](https://directindex.org/city/sao-paulo) BR | 5.6% | 25,768 |
| 8 | [Funchal](https://directindex.org/city/funchal) PT | 5.5% | 901 |
| 9 | [Buenos Aires](https://directindex.org/city/buenos-aires) AR | 4.3% | 7,497 |
| 10 | [Toulouse](https://directindex.org/city/toulouse) FR | 4.1% | 2,251 |

 All 135 restaurant indexes

| # | Index | Share | Of |
| --- | --- | --- | --- |
| 1 | [Coimbra](https://directindex.org/city/coimbra) PT | 16% | 629 |
| 2 | [Nantes](https://directindex.org/city/nantes) FR | 9.8% | 1,518 |
| 3 | [Lille](https://directindex.org/city/lille) FR | 7.3% | 1,488 |
| 4 | [Budapest](https://directindex.org/city/budapest) HU | 6.7% | 5,425 |
| 5 | [Rio de Janeiro](https://directindex.org/city/rio-de-janeiro) BR | 5.8% | 12,430 |
| 6 | [Nice](https://directindex.org/city/nice) FR | 5.6% | 2,049 |
| 6 | [São Paulo](https://directindex.org/city/sao-paulo) BR | 5.6% | 25,768 |
| 8 | [Funchal](https://directindex.org/city/funchal) PT | 5.5% | 901 |
| 9 | [Buenos Aires](https://directindex.org/city/buenos-aires) AR | 4.3% | 7,497 |
| 10 | [Toulouse](https://directindex.org/city/toulouse) FR | 4.1% | 2,251 |
| 11 | [Faro](https://directindex.org/city/faro) PT | 4.0% | 581 |
| 12 | [Monterrey](https://directindex.org/city/monterrey) MX | 3.9% | 6,744 |
| 12 | [Warsaw](https://directindex.org/city/warsaw) PL | 3.9% | 5,306 |
| 14 | [Porto](https://directindex.org/city/porto) PT | 3.6% | 2,810 |
| 14 | [Strasbourg](https://directindex.org/city/strasbourg) FR | 3.6% | 1,649 |
| 14 | [Tel Aviv](https://directindex.org/city/tel-aviv) IL | 3.6% | 2,182 |
| 17 | [Montpellier](https://directindex.org/city/montpellier) FR | 3.4% | 1,751 |
| 18 | [Bogotá](https://directindex.org/city/bogota) CO | 3.1% | 12,325 |
| 19 | [Lisbon](https://directindex.org/city/lisbon) PT | 3.0% | 5,632 |
| 19 | [Santiago](https://directindex.org/city/santiago) CL | 3.0% | 10,180 |
| 21 | [Hong Kong](https://directindex.org/city/hong-kong) CN | 2.8% | 25,021 |
| 22 | [Mexico City](https://directindex.org/city/mexico-city) MX | 2.6% | 28,515 |
| 23 | [Athens](https://directindex.org/city/athens) GR | 2.5% | 9,516 |
| 23 | [Brussels](https://directindex.org/city/brussels) BE | 2.5% | 4,982 |
| 23 | [Graz](https://directindex.org/city/graz) AT | 2.5% | 897 |
| 23 | [Lyon](https://directindex.org/city/lyon) FR | 2.5% | 5,089 |
| 23 | [Marseille](https://directindex.org/city/marseille) FR | 2.5% | 3,385 |
| 28 | [Venice](https://directindex.org/city/venice) IT | 2.4% | 2,225 |
| 29 | [Braga](https://directindex.org/city/braga) PT | 2.3% | 751 |
| 29 | [Kuala Lumpur](https://directindex.org/city/kuala-lumpur) MY | 2.3% | 15,214 |
| 29 | [Milan](https://directindex.org/city/milan) IT | 2.3% | 9,457 |
| 32 | [Bangkok](https://directindex.org/city/bangkok) TH | 2.2% | 54,014 |
| 32 | [Doha](https://directindex.org/city/doha) QA | 2.2% | 2,448 |
| 32 | [Naples](https://directindex.org/city/naples) IT | 2.2% | 4,037 |
| 32 | [Verona](https://directindex.org/city/verona) IT | 2.2% | 5,780 |
| 36 | [Bordeaux](https://directindex.org/city/bordeaux) FR | 2.1% | 3,081 |
| 36 | [Seville](https://directindex.org/city/seville) ES | 2.1% | 2,845 |
| 38 | [Barcelona](https://directindex.org/city/barcelona) ES | 2.0% | 9,126 |
| 38 | [Cork](https://directindex.org/city/cork) IE | 2.0% | 605 |
| 38 | [Leipzig](https://directindex.org/city/leipzig) DE | 2.0% | 2,040 |
| 38 | [Málaga](https://directindex.org/city/malaga) ES | 2.0% | 2,281 |
| 42 | [Bologna](https://directindex.org/city/bologna) IT | 1.9% | 2,268 |
| 42 | [Ghent](https://directindex.org/city/ghent) BE | 1.9% | 1,406 |
| 42 | [Palma](https://directindex.org/city/palma) ES | 1.9% | 2,417 |
| 42 | [Paris](https://directindex.org/city/paris) FR | 1.9% | 22,204 |
| 46 | [Dortmund](https://directindex.org/city/dortmund) DE | 1.8% | 2,212 |
| 46 | [Madrid](https://directindex.org/city/madrid) ES | 1.8% | 11,957 |
| 46 | [Turin](https://directindex.org/city/turin) IT | 1.8% | 4,553 |
| 49 | [Bilbao](https://directindex.org/city/bilbao) ES | 1.7% | 1,202 |
| 49 | [Dresden](https://directindex.org/city/dresden) DE | 1.7% | 1,868 |
| 49 | [Osaka](https://directindex.org/city/osaka) JP | 1.7% | 31,765 |
| 49 | [Rome](https://directindex.org/city/rome) IT | 1.7% | 15,078 |
| 49 | [Singapore](https://directindex.org/city/singapore) SG | 1.7% | 18,299 |
| 54 | [Florence](https://directindex.org/city/florence) IT | 1.6% | 3,077 |
| 54 | [Malmö](https://directindex.org/city/malmo) SE | 1.6% | 1,342 |
| 54 | [Munich](https://directindex.org/city/munich) DE | 1.6% | 6,436 |
| 54 | [Valencia](https://directindex.org/city/valencia) ES | 1.6% | 3,890 |
| 58 | [Luxembourg](https://directindex.org/city/luxembourg) LU | 1.5% | 865 |
| 58 | [Prague](https://directindex.org/city/prague) CZ | 1.5% | 6,182 |
| 60 | [Abu Dhabi](https://directindex.org/city/abu-dhabi) AE | 1.4% | 3,299 |
| 60 | [Antwerp](https://directindex.org/city/antwerp) BE | 1.4% | 2,392 |
| 60 | [Glasgow](https://directindex.org/city/glasgow) GB | 1.4% | 2,564 |
| 60 | [Istanbul](https://directindex.org/city/istanbul) TR | 1.4% | 20,370 |
| 60 | [Oslo](https://directindex.org/city/oslo) NO | 1.4% | 1,874 |
| 60 | [Seoul](https://directindex.org/city/seoul) KR | 1.4% | 69,778 |
| 60 | [Sydney](https://directindex.org/city/sydney) AU | 1.4% | 16,330 |
| 67 | [Dubai](https://directindex.org/city/dubai) AE | 1.3% | 11,274 |
| 67 | [Helsinki](https://directindex.org/city/helsinki) FI | 1.3% | 3,013 |
| 67 | [Perth](https://directindex.org/city/perth) AU | 1.3% | 4,509 |
| 67 | [Vienna](https://directindex.org/city/vienna) AT | 1.3% | 6,257 |
| 71 | [Auckland](https://directindex.org/city/auckland) NZ | 1.2% | 4,853 |
| 71 | [Birmingham](https://directindex.org/city/birmingham) GB | 1.2% | 4,083 |
| 71 | [Cologne](https://directindex.org/city/cologne) DE | 1.2% | 5,050 |
| 71 | [Dublin](https://directindex.org/city/dublin) IE | 1.2% | 3,349 |
| 71 | [Genoa](https://directindex.org/city/genoa) IT | 1.2% | 2,819 |
| 71 | [Stuttgart](https://directindex.org/city/stuttgart) DE | 1.2% | 3,019 |
| 71 | [Vancouver](https://directindex.org/city/vancouver) CA | 1.2% | 3,416 |
| 78 | [Basel](https://directindex.org/city/basel) CH | 1.1% | 811 |
| 78 | [Bergen](https://directindex.org/city/bergen) NO | 1.1% | 539 |
| 78 | [Berlin](https://directindex.org/city/berlin) DE | 1.1% | 15,261 |
| 78 | [Bremen](https://directindex.org/city/bremen) DE | 1.1% | 2,477 |
| 78 | [Edinburgh](https://directindex.org/city/edinburgh) GB | 1.1% | 2,322 |
| 78 | [Frankfurt](https://directindex.org/city/frankfurt) DE | 1.1% | 4,721 |
| 78 | [Gothenburg](https://directindex.org/city/gothenburg) SE | 1.1% | 2,235 |
| 78 | [Melbourne](https://directindex.org/city/melbourne) AU | 1.1% | 17,299 |
| 86 | [Brisbane](https://directindex.org/city/brisbane) AU | 1.0% | 7,739 |
| 86 | [Hamburg](https://directindex.org/city/hamburg) DE | 1.0% | 9,160 |
| 86 | [Lausanne](https://directindex.org/city/lausanne) CH | 1.0% | 882 |
| 86 | [The Hague](https://directindex.org/city/the-hague) NL | 1.0% | 2,093 |
| 90 | [Bern](https://directindex.org/city/bern) CH | 0.9% | 705 |
| 90 | [Cape Town](https://directindex.org/city/cape-town) ZA | 0.9% | 3,773 |
| 90 | [Geneva](https://directindex.org/city/geneva) CH | 0.9% | 2,175 |
| 90 | [Hanover](https://directindex.org/city/hanover) DE | 0.9% | 2,172 |
| 90 | [Montreal](https://directindex.org/city/montreal) CA | 0.9% | 7,773 |
| 90 | [Nuremberg](https://directindex.org/city/nuremberg) DE | 0.9% | 2,627 |
| 90 | [Salzburg](https://directindex.org/city/salzburg) AT | 0.9% | 684 |
| 90 | [Tokyo](https://directindex.org/city/tokyo) JP | 0.9% | 83,096 |
| 98 | [Aarhus](https://directindex.org/city/aarhus) DK | 0.8% | 1,191 |
| 98 | [Düsseldorf](https://directindex.org/city/dusseldorf) DE | 0.8% | 3,434 |
| 98 | [Eindhoven](https://directindex.org/city/eindhoven) NL | 0.8% | 831 |
| 98 | [Ottawa](https://directindex.org/city/ottawa) CA | 0.8% | 3,775 |
| 98 | [Rotterdam](https://directindex.org/city/rotterdam) NL | 0.8% | 2,027 |
| 98 | [Stockholm](https://directindex.org/city/stockholm) SE | 0.8% | 4,970 |
| 104 | [Amsterdam](https://directindex.org/city/amsterdam) NL | 0.7% | 4,756 |
| 104 | [Calgary](https://directindex.org/city/calgary) CA | 0.7% | 4,331 |
| 104 | [Essen](https://directindex.org/city/essen) DE | 0.7% | 2,238 |
| 104 | [Johannesburg](https://directindex.org/city/johannesburg) ZA | 0.7% | 4,790 |
| 108 | [Atlanta](https://directindex.org/city/atlanta) US | 0.6% | 3,924 |
| 108 | [London](https://directindex.org/city/london) GB | 0.6% | 33,551 |
| 108 | [Manchester](https://directindex.org/city/manchester) GB | 0.6% | 7,938 |
| 108 | [Miami](https://directindex.org/city/miami) US | 0.6% | 11,235 |
| 112 | [Copenhagen](https://directindex.org/city/copenhagen) DK | 0.5% | 5,098 |
| 112 | [Houston](https://directindex.org/city/houston) US | 0.5% | 12,846 |
| 112 | [Linz](https://directindex.org/city/linz) AT | 0.5% | 646 |
| 112 | [Los Angeles](https://directindex.org/city/los-angeles) US | 0.5% | 18,534 |
| 112 | [Orlando](https://directindex.org/city/orlando) US | 0.5% | 2,916 |
| 112 | [Philadelphia](https://directindex.org/city/philadelphia) US | 0.5% | 6,840 |
| 112 | [Toronto](https://directindex.org/city/toronto) CA | 0.5% | 11,427 |
| 112 | [Washington](https://directindex.org/city/washington) US | 0.5% | 5,533 |
| 112 | [Zurich](https://directindex.org/city/zurich) CH | 0.5% | 2,190 |
| 121 | [Austin](https://directindex.org/city/austin) US | 0.4% | 5,660 |
| 121 | [Dallas](https://directindex.org/city/dallas) US | 0.4% | 7,598 |
| 121 | [Denver](https://directindex.org/city/denver) US | 0.4% | 5,363 |
| 121 | [Minneapolis](https://directindex.org/city/minneapolis) US | 0.4% | 1,840 |
| 121 | [New York](https://directindex.org/city/new-york) US | 0.4% | 39,484 |
| 121 | [San Diego](https://directindex.org/city/san-diego) US | 0.4% | 7,419 |
| 121 | [San Francisco](https://directindex.org/city/san-francisco) US | 0.4% | 6,502 |
| 121 | [Utrecht](https://directindex.org/city/utrecht) NL | 0.4% | 1,150 |
| 129 | [Charlotte](https://directindex.org/city/charlotte) US | 0.3% | 4,005 |
| 129 | [Las Vegas](https://directindex.org/city/las-vegas) US | 0.3% | 4,747 |
| 129 | [Phoenix](https://directindex.org/city/phoenix) US | 0.3% | 6,340 |
| 129 | [San Jose](https://directindex.org/city/san-jose) US | 0.3% | 4,590 |
| 129 | [Seattle](https://directindex.org/city/seattle) US | 0.3% | 4,230 |
| 134 | [Boston](https://directindex.org/city/boston) US | 0.2% | 4,285 |
| 134 | [Chicago](https://directindex.org/city/chicago) US | 0.2% | 12,750 |

Indexes under 500 listings are left out. The "Of" column is the base each figure rests on.

[Data, CSV](https://directindex.org/stats/social-only.csv)[JSON](https://directindex.org/stats/social-only.json)[Method](https://directindex.org/methodology)[Link to this figure](https://directindex.org/stats/social-only#figure-4)

**About these numbers**
"Only a social profile" means the listing's web address, or its only contact link, points to Instagram, Facebook, WhatsApp or TikTok. Map data misses some websites and some social pages, so these are shares of what OpenStreetMap and Overture record, not of every business. Closed businesses are left out.

Cite this

50,511 businesses exist online only as a social profile (The Direct Index, 17 October 2026, directindex.org/stats/social-only).

[CSV](https://directindex.org/stats/social-only.csv)[JSON](https://directindex.org/stats/social-only.json)[Markdown](https://directindex.org/stats/social-only.md)[Method](https://directindex.org/methodology)[Every number](https://directindex.org/stats)

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.

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Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","founder":{"@type":"Person","name":"Antonio Curado"},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
{"@context":"https://schema.org","@type":"Dataset","name":"50,511 businesses exist online only as a social profile","url":"https://directindex.org/stats/social-only","description":"50,511 businesses exist online only as a social profile. Businesses listed in 675 indexes and 40 countries, from OpenStreetMap and Overture Maps, as of 17 October 2026. \"Only a social profile\" means the listing's web address, or its only contact link, points to Instagram, Facebook, WhatsApp or TikTok. Map data misses some websites and some social pages, so these are shares of what OpenStreetMap and Overture record, not of every business. Closed businesses are left out.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"dateModified":"2026-10-17T20:20:59.298Z","distribution":[{"@type":"DataDownload","encodingFormat":"text/csv","contentUrl":"https://directindex.org/stats/social-only.csv"},{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/stats/social-only.json"}]}
```