50,511 businesses exist online only as a social profile

Businesses listed in 675 indexes and 40 countries, from OpenStreetMap and Overture Maps, as of 17 October 2026.

Main points

That is 1.9% of 2,686,640 listed businesses.
33,609 of them (67%) are an Instagram page; 12,802 (25%) a Facebook page.
These pages mostly sit behind a login, so an AI agent asked about the business finds nothing it can read.
By kind of business: highest among cafes and bars (3.0%), lowest among tours, attractions and museums (0.5%).
Among 100 tour and attraction indexes, Singapore is highest at 5.8%; the median is 0.2%.

Figure 1

How 2,686,640 listed businesses show up online

46%own website · 1,228,8211.9%only a social profile · 50,51151%no web address · 1,381,4811.0%a marketplace page or another business's site · 25,827

Figure 2

Which platform they use

Platform	Businesses	Share
Instagram	33,609	67%
Facebook	12,802	25%
WhatsApp	3,069	6.1%
TikTok	1,031	2.0%

Figure 3

By kind of business

Kind	Share	Of
restaurants	1.7%	1,045,223
cafes and bars	3.0%	462,818
hairdressers and beauty salons	2.8%	540,167
dentists, clinics and vets	0.7%	439,642
tours, attractions and museums	0.5%	198,790

Figure 4

Tours, attractions and museums, city by city

another tour and attraction indexmedian, 0.2%

0%5%10%

100 tour and attraction indexes. The median is 0.2%; the highest is Singapore at 5.8%.

#	Index	Share	Of
1	Singapore SG	5.8%	3,809
2	Monterrey MX	2.8%	688
3	Buenos Aires AR	1.6%	1,458
4	Dubai AE	1.2%	3,755
4	San Jose US	1.2%	674
6	Lisbon PT	1.0%	994
7	Doha QA	0.9%	583
7	São Paulo BR	0.9%	9,935
9	Naples IT	0.8%	1,107
9	Rio de Janeiro BR	0.8%	4,257

All 100 tour and attraction indexes

#	Index	Share	Of
1	Singapore SG	5.8%	3,809
2	Monterrey MX	2.8%	688
3	Buenos Aires AR	1.6%	1,458
4	Dubai AE	1.2%	3,755
4	San Jose US	1.2%	674
6	Lisbon PT	1.0%	994
7	Doha QA	0.9%	583
7	São Paulo BR	0.9%	9,935
9	Naples IT	0.8%	1,107
9	Rio de Janeiro BR	0.8%	4,257
9	Warsaw PL	0.8%	1,760
12	Istanbul TR	0.7%	6,755
12	Mexico City MX	0.7%	3,455
12	Seoul KR	0.7%	1,988
12	Valencia ES	0.7%	678
16	Atlanta US	0.6%	964
16	Bologna IT	0.6%	519
16	Madrid ES	0.6%	1,869
16	Minneapolis US	0.6%	640
16	Porto PT	0.6%	661
16	Rotterdam NL	0.6%	505
22	Bangkok TH	0.5%	13,103
22	Barcelona ES	0.5%	1,451
22	Budapest HU	0.5%	1,657
22	Denver US	0.5%	1,054
22	Kuala Lumpur MY	0.5%	2,279
22	Rome IT	0.5%	3,875
28	Athens GR	0.4%	1,663
28	Austin US	0.4%	1,418
28	Cape Town ZA	0.4%	1,260
28	Dallas US	0.4%	1,613
28	Dortmund DE	0.4%	547
28	Helsinki FI	0.4%	803
28	Turin IT	0.4%	781
35	Abu Dhabi AE	0.3%	748
35	Dublin IE	0.3%	933
35	Hanover DE	0.3%	598
35	Milan IT	0.3%	1,889
35	Munich DE	0.3%	1,704
35	Oslo NO	0.3%	635
35	Ottawa CA	0.3%	648
35	Phoenix US	0.3%	1,295
35	Santiago CL	0.3%	2,722
35	Seattle US	0.3%	1,285
35	Verona IT	0.3%	1,254
46	Amsterdam NL	0.2%	1,060
46	Berlin DE	0.2%	4,178
46	Birmingham GB	0.2%	604
46	Bogotá CO	0.2%	3,317
46	Boston US	0.2%	922
46	Bremen DE	0.2%	635
46	Brisbane AU	0.2%	1,868
46	Copenhagen DK	0.2%	1,144
46	Frankfurt DE	0.2%	1,271
46	Houston US	0.2%	2,558
46	Los Angeles US	0.2%	3,395
46	Melbourne AU	0.2%	2,715
46	Miami US	0.2%	3,430
46	Montreal CA	0.2%	1,226
46	Paris FR	0.2%	3,310
46	Prague CZ	0.2%	1,907
46	Seville ES	0.2%	553
46	Stockholm SE	0.2%	1,118
46	Washington, DC US	0.2%	1,587
65	Brussels BE	0.1%	882
65	Charlotte US	0.1%	995
65	Chicago US	0.1%	2,261
65	Cologne DE	0.1%	1,511
65	Florence IT	0.1%	1,081
65	Hamburg DE	0.1%	2,839
65	Hong Kong CN	0.1%	4,845
65	Johannesburg ZA	0.1%	1,376
65	Las Vegas US	0.1%	1,049
65	Leipzig DE	0.1%	701
65	London GB	0.1%	6,943
65	Manchester GB	0.1%	1,421
65	New York US	0.1%	6,315
65	Osaka JP	0.1%	1,355
65	Perth AU	0.1%	904
65	Philadelphia US	0.1%	1,269
65	San Diego US	0.1%	1,432
65	San Francisco US	0.1%	1,346
65	Stuttgart DE	0.1%	740
65	Sydney AU	0.1%	3,223
65	Tokyo JP	0.1%	4,709
65	Toronto CA	0.1%	2,377
65	Vancouver CA	0.1%	724
65	Venice IT	0.1%	840
65	Vienna AT	0.1%	1,336
90	Auckland NZ	0.0%	608
90	Calgary CA	0.0%	672
90	Dresden DE	0.0%	852
90	Düsseldorf DE	0.0%	933
90	Edinburgh GB	0.0%	797
90	Essen DE	0.0%	642
90	Genoa IT	0.0%	642
90	Gothenburg SE	0.0%	538
90	Lyon FR	0.0%	681
90	Nuremberg DE	0.0%	660
90	Orlando US	0.0%	651

Indexes under 500 listings are left out. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
"Only a social profile" means the listing's web address, or its only contact link, points to Instagram, Facebook, WhatsApp or TikTok. Map data misses some websites and some social pages, so these are shares of what OpenStreetMap and Overture record, not of every business. Closed businesses are left out.

Cite this

50,511 businesses exist online only as a social profile (The Direct Index, 17 October 2026, directindex.org/stats/social-only).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.