The Direct Index
The numbers / Agents · live, 2026-10-17

46% of business websites take a booking or an order themselves

161,416 reachable business websites in 675 indexes, as scanned by 17 October 2026.

Main points
  • That is 46% of 161,416 reachable business websites.
  • By kind of business: highest among dentists, clinics and vets (50%), lowest among tours, attractions and museums (40%).
  • Among 43 cafe and bar indexes, Boston is highest at 62%; the median is 41%.
Figure 1

By kind of business

Figure 2

Cafes and bars, city by city

another cafe and bar indexmedian, 41%
0%38%75%

43 cafe and bar indexes. The median is 41%; the highest is Boston at 62%.

#IndexShareOf
1Boston US62%218
2Washington, DC US59%387
3Brisbane AU54%250
4Philadelphia US53%212
5Singapore SG53%180
6Denver US52%269
7Seattle US51%545
8Sydney AU51%683
9London GB51%2,079
10Chicago US51%602
All 43 cafe and bar indexes
#IndexShareOf
1Boston US62%218
2Washington, DC US59%387
3Brisbane AU54%250
4Philadelphia US53%212
5Singapore SG53%180
6Denver US52%269
7Seattle US51%545
8Sydney AU51%683
9London GB51%2,079
10Chicago US51%602
11San Diego US50%224
12Dublin IE50%327
13Paris FR50%732
14New York US50%1,262
15Melbourne AU49%870
16Los Angeles US49%373
17San Francisco US48%335
18Vancouver CA48%335
19Edinburgh GB48%331
20Brussels BE47%240
21Montreal CA43%242
22Copenhagen DK41%570
23Madrid ES41%253
24Miami US40%717
25Zurich CH39%307
26Toronto CA39%333
27Stockholm SE37%391
28Vienna AT36%579
29Amsterdam NL36%469
30Helsinki FI34%263
31Hamburg DE34%660
32Cologne DE33%345
33Milan IT33%226
34Lisbon PT32%353
35Munich DE32%447
36Barcelona ES31%199
37Stuttgart DE30%243
38Frankfurt DE30%264
39Berlin DE26%2,217
40Rome IT26%179
41Prague CZ24%516
42Tokyo JP18%293
43Budapest HU12%385

Indexes under 200 scanned websites are left out. The "Of" column is the base each figure rests on.

About these numbers
Counted when the site takes the booking or order on its own pages or through a vendor acting for the business. A link out to a marketplace doesn't count.
Cite this

46% of business websites take a booking or an order themselves (The Direct Index, 17 October 2026, directindex.org/stats/direct-booking).

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.