46% of business websites take a booking or an order themselves

161,416 reachable business websites in 675 indexes, as scanned by 17 October 2026.

Main points

That is 46% of 161,416 reachable business websites.
By kind of business: highest among dentists, clinics and vets (50%), lowest among tours, attractions and museums (40%).
Among 19 salon indexes, Seattle is highest at 69%; the median is 45%.

Figure 1

By kind of business

Kind	Share	Of
restaurants	48%	74,726
cafes and bars	41%	29,566
hairdressers and beauty salons	42%	17,764
dentists, clinics and vets	50%	29,450
tours, attractions and museums	40%	9,910

Figure 2

Hairdressers and beauty salons, city by city

another salon indexmedian, 45%

0%38%75%

19 salon indexes. The median is 45%; the highest is Seattle at 69%.

#	Index	Share	Of
1	Seattle US	69%	208
2	Vancouver CA	62%	185
3	Toronto CA	61%	316
4	Paris FR	60%	281
5	Helsinki FI	59%	303
6	London GB	57%	663
7	New York US	55%	408
8	Miami US	50%	2,256
9	Melbourne AU	49%	231
10	Amsterdam NL	45%	238

All 19 salon indexes

#	Index	Share	Of
1	Seattle US	69%	208
2	Vancouver CA	62%	185
3	Toronto CA	61%	316
4	Paris FR	60%	281
5	Helsinki FI	59%	303
6	London GB	57%	663
7	New York US	55%	408
8	Miami US	50%	2,256
9	Melbourne AU	49%	231
10	Amsterdam NL	45%	238
11	Zurich CH	41%	212
12	Stockholm SE	34%	235
13	Hamburg DE	33%	374
13	Munich DE	33%	368
15	Berlin DE	31%	3,115
16	Lisbon PT	30%	311
17	Vienna AT	29%	276
18	Cologne DE	28%	218
19	Budapest HU	7.2%	333

Indexes under 200 scanned websites are left out. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
Counted when the site takes the booking or order on its own pages or through a vendor acting for the business. A link out to a marketplace doesn't count.

Cite this

46% of business websites take a booking or an order themselves (The Direct Index, 17 October 2026, directindex.org/stats/direct-booking).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.