46% of business websites take a booking or an order themselves

161,416 reachable business websites in 675 indexes, as scanned by 17 October 2026.

Main points

That is 46% of 161,416 reachable business websites.
By kind of business: highest among dentists, clinics and vets (50%), lowest among tours, attractions and museums (40%).
Among 33 clinic indexes, Calgary is highest at 76%; the median is 52%.

Figure 1

By kind of business

Kind	Share	Of
restaurants	48%	74,726
cafes and bars	41%	29,566
hairdressers and beauty salons	42%	17,764
dentists, clinics and vets	50%	29,450
tours, attractions and museums	40%	9,910

Figure 2

Dentists, clinics and vets, city by city

another clinic indexmedian, 52%

0%50%100%

33 clinic indexes. The median is 52%; the highest is Calgary at 76%.

#	Index	Share	Of
1	Calgary CA	76%	190
2	London GB	75%	905
3	Toronto CA	75%	461
4	Melbourne AU	72%	460
5	Dallas US	72%	220
6	Seattle US	71%	205
7	New York US	69%	585
8	Sydney AU	67%	302
9	Los Angeles US	66%	212
10	Brisbane AU	65%	217

All 33 clinic indexes

#	Index	Share	Of
1	Calgary CA	76%	190
2	London GB	75%	905
3	Toronto CA	75%	461
4	Melbourne AU	72%	460
5	Dallas US	72%	220
6	Seattle US	71%	205
7	New York US	69%	585
8	Sydney AU	67%	302
9	Los Angeles US	66%	212
10	Brisbane AU	65%	217
11	Zurich CH	58%	207
12	Munich DE	55%	922
13	Miami US	55%	2,768
14	Amsterdam NL	54%	249
14	Vienna AT	54%	834
16	Graz AT	53%	240
17	Cologne DE	52%	467
18	Frankfurt DE	50%	360
19	Stuttgart DE	48%	370
20	Leipzig DE	47%	315
21	Düsseldorf DE	47%	247
22	Hanover DE	45%	368
23	Hamburg DE	44%	1,045
24	Lisbon PT	42%	459
25	Berlin DE	41%	7,425
26	Nuremberg DE	41%	211
27	Dortmund DE	40%	323
28	Bremen DE	35%	254
29	Madrid ES	34%	285
30	Dresden DE	29%	357
31	Tokyo JP	28%	265
32	Warsaw PL	11%	419
33	Budapest HU	6.6%	303

Indexes under 200 scanned websites are left out. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
Counted when the site takes the booking or order on its own pages or through a vendor acting for the business. A link out to a marketplace doesn't count.

Cite this

46% of business websites take a booking or an order themselves (The Direct Index, 17 October 2026, directindex.org/stats/direct-booking).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.