The Direct Index
The numbers / Agents · live, 2026-10-17

46% of business websites take a booking or an order themselves

156,163 reachable business websites in 675 indexes, as scanned by 17 October 2026.

Main points
  • That is 46% of 156,163 reachable business websites.
  • By kind of business: highest among dentists, clinics and vets (50%), lowest among tours, attractions and museums (41%).
  • Among 101 restaurant indexes, Minneapolis is highest at 74%; the median is 49%.
Figure 1

By kind of business

Figure 2

Restaurants, city by city

another restaurant indexmedian, 49%
0%38%75%

101 restaurant indexes. The median is 49%; the highest is Minneapolis at 74%.

#IndexShareOf
1Minneapolis US74%389
2Charlotte US72%301
3Washington US72%1,143
4Austin US72%508
5Glasgow GB71%219
6Orlando US69%239
7Dublin IE68%375
8Seattle US68%722
9Edinburgh GB67%403
10Atlanta US67%417
All 101 restaurant indexes
#IndexShareOf
1Minneapolis US74%389
2Charlotte US72%301
3Washington US72%1,143
4Austin US72%508
5Glasgow GB71%219
6Orlando US69%239
7Dublin IE68%375
8Seattle US68%722
9Edinburgh GB67%403
10Atlanta US67%417
10San Francisco US67%901
12Chicago US67%1,205
12Phoenix US67%437
14Boston US67%683
15Dallas US67%640
16Houston US67%510
17Birmingham GB66%275
17Denver US66%653
19San Diego US66%720
20Lille FR65%248
20Los Angeles US65%1,167
22Aarhus DK64%256
23Philadelphia US64%567
24Miami US63%195
25San Jose US63%514
26Calgary CA62%558
27London GB62%2,637
28Valencia ES60%248
29New York US59%3,524
30Madrid ES59%971
31Sydney AU58%709
32Auckland NZ57%325
32Barcelona ES57%636
34Manchester GB57%205
35Bern CH56%279
36Strasbourg FR56%353
37Utrecht NL56%536
38Singapore SG55%455
39Vancouver CA54%848
40Ghent BE54%407
41Melbourne AU54%927
42Brisbane AU53%247
43Basel CH53%220
44Nantes FR52%353
45Paris FR52%2,646
46Zurich CH51%710
47Toronto CA50%951
48Dresden DE50%379
49Dubai AE50%184
50Lausanne CH50%281
51Brussels BE49%736
52The Hague NL49%493
53Lyon FR48%776
54Ottawa CA48%487
55Toulouse FR47%413
56Gothenburg SE47%406
57Eindhoven NL46%267
58Leipzig DE46%374
59Essen DE45%322
60Hanover DE44%445
61Bremen DE44%422
62Malmö SE44%214
63Marseille FR43%189
64Milan IT43%918
65Lisbon PT42%986
66Florence IT42%187
67Graz AT42%265
68Montreal CA42%699
68Munich DE42%1,604
70Stuttgart DE42%743
71Antwerp BE42%392
72Bordeaux FR41%336
72Geneva CH41%219
74Düsseldorf DE41%558
74Nice FR41%346
74Venice IT41%190
77Copenhagen DK40%999
78Porto PT40%439
78Turin IT40%267
80Nuremberg DE40%572
81Dortmund DE40%296
82Vienna AT37%2,329
83Cologne DE37%908
83Oslo NO37%407
85Frankfurt DE37%888
86Rome IT37%689
87Amsterdam NL35%1,192
88Rotterdam NL35%408
89Hamburg DE31%1,873
90Mexico City MX31%190
91Berlin DE31%4,294
92Helsinki FI30%751
93Verona IT30%553
94Tokyo JP28%412
95Athens GR28%305
96Osaka JP24%212
97Stockholm SE24%1,289
98Istanbul TR23%259
99Budapest HU15%782
100Prague CZ11%1,108
101Warsaw PL10%567

Indexes under 200 scanned websites are left out. The "Of" column is the base each figure rests on.

About these numbers
Counted when the site takes the booking or order on its own pages or through a vendor acting for the business. A link out to a marketplace doesn't count.
Cite this

46% of business websites take a booking or an order themselves (The Direct Index, 17 October 2026, directindex.org/stats/direct-booking).

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.