46% of business websites take a booking or an order themselves

161,416 reachable business websites in 675 indexes, as scanned by 17 October 2026.

Main points

That is 46% of 161,416 reachable business websites.
By kind of business: highest among dentists, clinics and vets (50%), lowest among tours, attractions and museums (40%).
Among 8 tour and attraction indexes, Paris is highest at 61%; the median is 38%.

Figure 1

By kind of business

Kind	Share	Of
restaurants	48%	74,726
cafes and bars	41%	29,566
hairdressers and beauty salons	42%	17,764
dentists, clinics and vets	50%	29,450
tours, attractions and museums	40%	9,910

Figure 2

Tours, attractions and museums, city by city

another tour and attraction indexmedian, 38%

0%38%75%

8 tour and attraction indexes. The median is 38%; the highest is Paris at 61%.

#	Index	Share	Of
1	Paris FR	61%	189
2	Hamburg DE	45%	278
3	Lisbon PT	42%	324
4	London GB	42%	304
5	Berlin DE	34%	1,656
6	Miami US	24%	1,306
7	Tokyo JP	17%	243
8	Budapest HU	13%	197

Indexes under 200 scanned websites are left out. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
Counted when the site takes the booking or order on its own pages or through a vendor acting for the business. A link out to a marketplace doesn't count.

Cite this

46% of business websites take a booking or an order themselves (The Direct Index, 17 October 2026, directindex.org/stats/direct-booking).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.