The numbers / Visitor facts · live, 2026-10-18

4.3% of business websites link to WhatsApp, in the 674 indexes read so far

157,144 business websites read in 674 indexes, as of 18 October 2026. 134 of 675 indexes have enough pages read to be compared so far.

Main points

That is 4.3% of 157,144 business websites read.
By kind of business: highest among hairdressers and beauty salons (8.4%), lowest among cafes and bars (2.6%).
Among 25 cafe and bar indexes, Amsterdam is highest at 4.4%; the median is 1.5%.

Figure 1

By kind of business

Kind	Share	Of
restaurants	3.2%	68,706
cafes and bars	2.6%	28,973
hairdressers and beauty salons	8.4%	18,542
dentists, clinics and vets	5.1%	30,460
tours, attractions and museums	6.0%	10,463

Figure 2

Cafes and bars, city by city

another cafe and bar indexmedian, 1.5%

0%3%5%

25 cafe and bar indexes. The median is 1.5%; the highest is Amsterdam at 4.4%.

#	Index	Share	Of
1	Amsterdam NL	4.4%	433
2	Berlin DE	3.2%	1,895
2	Cologne DE	3.2%	312
4	Munich DE	3.1%	414
5	Miami US	2.8%	570
6	Vienna AT	2.6%	1,129
7	Prague CZ	2.2%	495
8	Hamburg DE	2.1%	617
9	Brussels BE	1.9%	462
9	London GB	1.9%	1,977

All 25 cafe and bar indexes

#	Index	Share	Of
1	Amsterdam NL	4.4%	433
2	Berlin DE	3.2%	1,895
2	Cologne DE	3.2%	312
4	Munich DE	3.1%	414
5	Miami US	2.8%	570
6	Vienna AT	2.6%	1,129
7	Prague CZ	2.2%	495
8	Hamburg DE	2.1%	617
9	Brussels BE	1.9%	462
9	London GB	1.9%	1,977
11	Paris FR	1.7%	659
12	Dublin IE	1.6%	305
13	Antwerp BE	1.5%	338
14	Melbourne AU	1.1%	848
15	New York US	0.9%	1,176
16	Seattle US	0.6%	521
16	Vancouver CA	0.6%	311
18	Budapest HU	0.5%	370
18	Sydney AU	0.5%	632
20	Copenhagen DK	0.4%	540
21	Stockholm SE	0.3%	370
21	Washington, DC US	0.3%	348
23	Brisbane AU	0.2%	1,174
23	Chicago US	0.2%	558
25	Los Angeles US	0.0%	330

Indexes are compared once 300 pages, and half of the scanned sites, have been read. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
Counted when the landing page links to wa.me or api.whatsapp.com. Whether the business answers there isn't measured.

Cite this

4.3% of business websites link to WhatsApp, in the 674 indexes read so far (The Direct Index, 18 October 2026, directindex.org/stats/whatsapp).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.