---
title: 4.1% of business websites link to WhatsApp, in the 674 indexes read so far · The Direct Index
url: https://directindex.org/stats/whatsapp
---

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 [The numbers](https://directindex.org/stats) / Visitor facts · live, 2026-10-17

# 4.1% of business websites link to WhatsApp, in the 674 indexes read so far

148,139 business websites read in 674 indexes, as of 17 October 2026. 122 of 675 indexes have enough pages read to be compared so far.

Main points

- That is **4.1%** of 148,139 business websites read.
- By kind of business: highest among hairdressers and beauty salons (8.0%), lowest among cafes and bars (2.6%).
- Among 73 restaurant indexes, Singapore is highest at 17%; the median is 1.1%.

Figure 1

## By kind of business

| Kind | Share | Of | |
| --- | --- | --- | --- |
| [restaurants](https://directindex.org/stats/whatsapp) | 3.1% | 67,051 |
**
 |
| [cafes and bars](https://directindex.org/stats/whatsapp?kind=cafes) | 2.6% | 26,931 |
**
 |
| [hairdressers and beauty salons](https://directindex.org/stats/whatsapp?kind=salons) | 8.0% | 16,738 |
**
 |
| [dentists, clinics and vets](https://directindex.org/stats/whatsapp?kind=clinics) | 4.9% | 28,152 |
**
 |
| [tours, attractions and museums](https://directindex.org/stats/whatsapp?kind=tours) | 5.7% | 9,267 |
**
 |

Figure 2

## Restaurants, city by city

[restaurants](https://directindex.org/stats/whatsapp)[cafes and bars](https://directindex.org/stats/whatsapp?kind=cafes)[hairdressers and beauty salons](https://directindex.org/stats/whatsapp?kind=salons)[dentists, clinics and vets](https://directindex.org/stats/whatsapp?kind=clinics)[tours, attractions and museums](https://directindex.org/stats/whatsapp?kind=tours)

Highlight a cityNoneAmsterdamAntwerpAtlantaAucklandAustinBarcelonaBerlinBostonBremenBrusselsBudapestCalgaryChicagoCologneCopenhagenDallasDenverDresdenDublinDüsseldorfEdinburghFrankfurtGhentGothenburgHamburgHanoverHelsinkiHoustonLeipzigLisbonLondonLos AngelesLyonMadridMelbourneMiamiMilanMinneapolisMontrealMunichNantesNew YorkNiceNurembergOsloOttawaParisPhiladelphiaPhoenixPortoPragueRomeRotterdamSan DiegoSan FranciscoSan JoseSeattleSingaporeStockholmStrasbourgStuttgartSydneyThe HagueTokyoTorontoToulouseUtrechtVancouverVeronaViennaWarsawWashingtonZurichShow

**another restaurant index**median, 1.1%

0%10%20%

73 restaurant indexes. The median is 1.1%; the highest is Singapore at 17%.

| # | Index | Share | Of |
| --- | --- | --- | --- |
| 1 | [Singapore](https://directindex.org/city/singapore) SG | 17% | 404 |
| 2 | [Milan](https://directindex.org/city/milan) IT | 13% | 838 |
| 3 | [Rome](https://directindex.org/city/rome) IT | 12% | 636 |
| 4 | [Verona](https://directindex.org/city/verona) IT | 12% | 538 |
| 5 | [Barcelona](https://directindex.org/city/barcelona) ES | 9.4% | 553 |
| 6 | [Madrid](https://directindex.org/city/madrid) ES | 8.2% | 865 |
| 7 | [Lisbon](https://directindex.org/city/lisbon) PT | 7.0% | 867 |
| 8 | [Bremen](https://directindex.org/city/bremen) DE | 5.3% | 394 |
| 9 | [Hanover](https://directindex.org/city/hanover) DE | 5.1% | 394 |
| 10 | [Porto](https://directindex.org/city/porto) PT | 5.0% | 378 |

 All 73 restaurant indexes

| # | Index | Share | Of |
| --- | --- | --- | --- |
| 1 | [Singapore](https://directindex.org/city/singapore) SG | 17% | 404 |
| 2 | [Milan](https://directindex.org/city/milan) IT | 13% | 838 |
| 3 | [Rome](https://directindex.org/city/rome) IT | 12% | 636 |
| 4 | [Verona](https://directindex.org/city/verona) IT | 12% | 538 |
| 5 | [Barcelona](https://directindex.org/city/barcelona) ES | 9.4% | 553 |
| 6 | [Madrid](https://directindex.org/city/madrid) ES | 8.2% | 865 |
| 7 | [Lisbon](https://directindex.org/city/lisbon) PT | 7.0% | 867 |
| 8 | [Bremen](https://directindex.org/city/bremen) DE | 5.3% | 394 |
| 9 | [Hanover](https://directindex.org/city/hanover) DE | 5.1% | 394 |
| 10 | [Porto](https://directindex.org/city/porto) PT | 5.0% | 378 |
| 11 | [Utrecht](https://directindex.org/city/utrecht) NL | 4.9% | 485 |
| 12 | [Nuremberg](https://directindex.org/city/nuremberg) DE | 3.8% | 520 |
| 12 | [Rotterdam](https://directindex.org/city/rotterdam) NL | 3.8% | 345 |
| 14 | [Düsseldorf](https://directindex.org/city/dusseldorf) DE | 3.6% | 497 |
| 14 | [Stuttgart](https://directindex.org/city/stuttgart) DE | 3.6% | 668 |
| 16 | [Amsterdam](https://directindex.org/city/amsterdam) NL | 3.4% | 1,081 |
| 16 | [Cologne](https://directindex.org/city/cologne) DE | 3.4% | 831 |
| 16 | [The Hague](https://directindex.org/city/the-hague) NL | 3.4% | 467 |
| 19 | [Dresden](https://directindex.org/city/dresden) DE | 3.3% | 333 |
| 20 | [Brussels](https://directindex.org/city/brussels) BE | 3.2% | 683 |
| 20 | [Frankfurt](https://directindex.org/city/frankfurt) DE | 3.2% | 808 |
| 20 | [Miami](https://directindex.org/city/miami) US | 3.2% | 2,748 |
| 23 | [Antwerp](https://directindex.org/city/antwerp) BE | 3.1% | 359 |
| 24 | [London](https://directindex.org/city/london) GB | 3.0% | 2,384 |
| 25 | [Leipzig](https://directindex.org/city/leipzig) DE | 2.8% | 322 |
| 26 | [Vienna](https://directindex.org/city/vienna) AT | 2.7% | 2,231 |
| 27 | [Berlin](https://directindex.org/city/berlin) DE | 2.6% | 3,986 |
| 28 | [Munich](https://directindex.org/city/munich) DE | 2.5% | 1,493 |
| 29 | [Zurich](https://directindex.org/city/zurich) CH | 2.4% | 633 |
| 30 | [Hamburg](https://directindex.org/city/hamburg) DE | 2.2% | 1,743 |
| 31 | [Ghent](https://directindex.org/city/ghent) BE | 2.0% | 400 |
| 32 | [Helsinki](https://directindex.org/city/helsinki) FI | 1.8% | 709 |
| 33 | [Paris](https://directindex.org/city/paris) FR | 1.7% | 2,419 |
| 34 | [Melbourne](https://directindex.org/city/melbourne) AU | 1.3% | 871 |
| 34 | [Nice](https://directindex.org/city/nice) FR | 1.3% | 304 |
| 36 | [Edinburgh](https://directindex.org/city/edinburgh) GB | 1.2% | 335 |
| 37 | [Sydney](https://directindex.org/city/sydney) AU | 1.1% | 663 |
| 38 | [Lyon](https://directindex.org/city/lyon) FR | 1.0% | 685 |
| 39 | [Atlanta](https://directindex.org/city/atlanta) US | 0.9% | 326 |
| 39 | [Dublin](https://directindex.org/city/dublin) IE | 0.9% | 318 |
| 39 | [Vancouver](https://directindex.org/city/vancouver) CA | 0.9% | 744 |
| 42 | [Budapest](https://directindex.org/city/budapest) HU | 0.8% | 740 |
| 42 | [Houston](https://directindex.org/city/houston) US | 0.8% | 361 |
| 44 | [Los Angeles](https://directindex.org/city/los-angeles) US | 0.7% | 944 |
| 44 | [Nantes](https://directindex.org/city/nantes) FR | 0.7% | 301 |
| 44 | [New York](https://directindex.org/city/new-york) US | 0.7% | 3,213 |
| 44 | [Phoenix](https://directindex.org/city/phoenix) US | 0.7% | 301 |
| 44 | [Prague](https://directindex.org/city/prague) CZ | 0.7% | 1,062 |
| 44 | [Toronto](https://directindex.org/city/toronto) CA | 0.7% | 815 |
| 50 | [Strasbourg](https://directindex.org/city/strasbourg) FR | 0.6% | 328 |
| 51 | [San Jose](https://directindex.org/city/san-jose) US | 0.5% | 426 |
| 51 | [Stockholm](https://directindex.org/city/stockholm) SE | 0.5% | 1,218 |
| 53 | [Ottawa](https://directindex.org/city/ottawa) CA | 0.4% | 450 |
| 53 | [Philadelphia](https://directindex.org/city/philadelphia) US | 0.4% | 489 |
| 53 | [San Francisco](https://directindex.org/city/san-francisco) US | 0.4% | 783 |
| 53 | [Warsaw](https://directindex.org/city/warsaw) PL | 0.4% | 541 |
| 57 | [Auckland](https://directindex.org/city/auckland) NZ | 0.3% | 305 |
| 57 | [Boston](https://directindex.org/city/boston) US | 0.3% | 581 |
| 57 | [Copenhagen](https://directindex.org/city/copenhagen) DK | 0.3% | 947 |
| 57 | [Gothenburg](https://directindex.org/city/gothenburg) SE | 0.3% | 382 |
| 57 | [Minneapolis](https://directindex.org/city/minneapolis) US | 0.3% | 342 |
| 57 | [Montreal](https://directindex.org/city/montreal) CA | 0.3% | 620 |
| 57 | [Oslo](https://directindex.org/city/oslo) NO | 0.3% | 372 |
| 57 | [San Diego](https://directindex.org/city/san-diego) US | 0.3% | 592 |
| 57 | [Seattle](https://directindex.org/city/seattle) US | 0.3% | 645 |
| 57 | [Tokyo](https://directindex.org/city/tokyo) JP | 0.3% | 384 |
| 57 | [Toulouse](https://directindex.org/city/toulouse) FR | 0.3% | 368 |
| 68 | [Calgary](https://directindex.org/city/calgary) CA | 0.2% | 481 |
| 68 | [Chicago](https://directindex.org/city/chicago) US | 0.2% | 1,011 |
| 68 | [Dallas](https://directindex.org/city/dallas) US | 0.2% | 506 |
| 68 | [Denver](https://directindex.org/city/denver) US | 0.2% | 539 |
| 68 | [Washington](https://directindex.org/city/washington) US | 0.2% | 979 |
| 73 | [Austin](https://directindex.org/city/austin) US | 0.0% | 368 |

Indexes are compared once 300 pages, and half of the scanned sites, have been read. The "Of" column is the base each figure rests on.

[Data, CSV](https://directindex.org/stats/whatsapp.csv)[JSON](https://directindex.org/stats/whatsapp.json)[Method](https://directindex.org/methodology)[Link to this figure](https://directindex.org/stats/whatsapp#figure-2)

**About these numbers**
Counted when the landing page links to wa.me or api.whatsapp.com. Whether the business answers there isn't measured.

Cite this

4.1% of business websites link to WhatsApp, in the 674 indexes read so far (The Direct Index, 17 October 2026, directindex.org/stats/whatsapp).

[CSV](https://directindex.org/stats/whatsapp.csv)[JSON](https://directindex.org/stats/whatsapp.json)[Markdown](https://directindex.org/stats/whatsapp.md)[Method](https://directindex.org/methodology)[Every number](https://directindex.org/stats)

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.

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Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","founder":{"@type":"Person","name":"Antonio Curado"},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
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