The numbers / Visitor facts · live, 2026-10-17

4.1% of business websites link to WhatsApp, in the 674 indexes read so far

148,139 business websites read in 674 indexes, as of 17 October 2026. 122 of 675 indexes have enough pages read to be compared so far.

Main points

That is 4.1% of 148,139 business websites read.
By kind of business: highest among hairdressers and beauty salons (8.0%), lowest among cafes and bars (2.6%).
Among 7 salon indexes, Berlin is highest at 11%; the median is 8.4%.

Figure 1

By kind of business

Kind	Share	Of
restaurants	3.1%	67,051
cafes and bars	2.6%	26,931
hairdressers and beauty salons	8.0%	16,738
dentists, clinics and vets	4.9%	28,152
tours, attractions and museums	5.7%	9,267

Figure 2

Hairdressers and beauty salons, city by city

another salon indexmedian, 8.4%

0%8%15%

7 salon indexes. The median is 8.4%; the highest is Berlin at 11%.

#	Index	Share	Of
1	Berlin DE	11%	2,910
2	London GB	10%	634
3	Munich DE	9.9%	355
4	Miami US	8.4%	2,199
5	Hamburg DE	7.8%	359
6	Budapest HU	1.5%	324
7	New York US	1.1%	371

Indexes are compared once 300 pages, and half of the scanned sites, have been read. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
Counted when the landing page links to wa.me or api.whatsapp.com. Whether the business answers there isn't measured.

Cite this

4.1% of business websites link to WhatsApp, in the 674 indexes read so far (The Direct Index, 17 October 2026, directindex.org/stats/whatsapp).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.