The numbers / Visitor facts · live, 2026-10-17

4.0% of business websites link to WhatsApp, in the 674 indexes read so far

143,999 business websites read in 674 indexes, as of 17 October 2026. 121 of 675 indexes have enough pages read to be compared so far.

Main points

That is 4.0% of 143,999 business websites read.
By kind of business: highest among hairdressers and beauty salons (7.9%), lowest among cafes and bars (2.6%).
Among 73 restaurant indexes, Singapore is highest at 17%; the median is 1.1%.

Figure 1

By kind of business

Kind	Share	Of
restaurants	3.1%	65,062
cafes and bars	2.6%	26,913
hairdressers and beauty salons	7.9%	14,538
dentists, clinics and vets	4.9%	28,202
tours, attractions and museums	5.8%	9,284

Figure 2

Restaurants, city by city

another restaurant indexmedian, 1.1%

0%10%20%

73 restaurant indexes. The median is 1.1%; the highest is Singapore at 17%.

#	Index	Share	Of
1	Singapore SG	17%	405
2	Milan IT	13%	838
3	Rome IT	12%	636
4	Verona IT	12%	538
5	Barcelona ES	9.4%	554
6	Madrid ES	8.2%	865
7	Lisbon PT	7.1%	875
8	Bremen DE	5.3%	393
9	Porto PT	5.2%	388
10	Hanover DE	5.1%	394

All 73 restaurant indexes

#	Index	Share	Of
1	Singapore SG	17%	405
2	Milan IT	13%	838
3	Rome IT	12%	636
4	Verona IT	12%	538
5	Barcelona ES	9.4%	554
6	Madrid ES	8.2%	865
7	Lisbon PT	7.1%	875
8	Bremen DE	5.3%	393
9	Porto PT	5.2%	388
10	Hanover DE	5.1%	394
11	Utrecht NL	4.9%	485
12	Rotterdam NL	3.8%	345
13	Nuremberg DE	3.7%	516
14	Düsseldorf DE	3.6%	497
14	Stuttgart DE	3.6%	668
16	Amsterdam NL	3.4%	1,081
16	Cologne DE	3.4%	831
16	The Hague NL	3.4%	467
19	Dresden DE	3.3%	333
20	Brussels BE	3.2%	683
20	Frankfurt DE	3.2%	808
22	Antwerp BE	3.1%	359
23	London GB	3.0%	2,385
24	Miami US	2.9%	682
25	Leipzig DE	2.8%	319
26	Vienna AT	2.7%	2,239
27	Berlin DE	2.6%	3,991
28	Munich DE	2.5%	1,494
29	Zurich CH	2.4%	633
30	Hamburg DE	2.2%	1,743
31	Ghent BE	2.0%	396
32	Helsinki FI	1.8%	709
33	Paris FR	1.7%	2,420
34	Melbourne AU	1.3%	872
34	Nice FR	1.3%	304
36	Edinburgh GB	1.2%	335
37	Sydney AU	1.1%	664
38	Lyon FR	1.0%	685
39	Atlanta US	0.9%	327
39	Dublin IE	0.9%	318
39	Strasbourg FR	0.9%	329
39	Vancouver CA	0.9%	743
43	Budapest HU	0.8%	740
43	Houston US	0.8%	363
43	Los Angeles US	0.8%	948
46	Nantes FR	0.7%	301
46	New York US	0.7%	3,229
46	Phoenix US	0.7%	302
46	Prague CZ	0.7%	1,063
46	Toronto CA	0.7%	809
51	San Jose US	0.5%	435
51	Stockholm SE	0.5%	1,218
53	Ottawa CA	0.4%	454
53	Philadelphia US	0.4%	492
53	San Francisco US	0.4%	785
53	Warsaw PL	0.4%	542
57	Auckland NZ	0.3%	306
57	Boston US	0.3%	584
57	Copenhagen DK	0.3%	947
57	Gothenburg SE	0.3%	382
57	Minneapolis US	0.3%	343
57	Montreal CA	0.3%	620
57	Oslo NO	0.3%	373
57	San Diego US	0.3%	596
57	Seattle US	0.3%	646
57	Tokyo JP	0.3%	386
57	Toulouse FR	0.3%	368
68	Calgary CA	0.2%	483
68	Chicago US	0.2%	1,016
68	Dallas US	0.2%	508
68	Denver US	0.2%	544
68	Washington US	0.2%	993
73	Austin US	0.0%	369

Indexes are compared once 300 pages, and half of the scanned sites, have been read. The "Of" column is the base each figure rests on.

Data, CSV JSON Method Link to this figure

About these numbers
Counted when the landing page links to wa.me or api.whatsapp.com. Whether the business answers there isn't measured.

Cite this

4.0% of business websites link to WhatsApp, in the 674 indexes read so far (The Direct Index, 17 October 2026, directindex.org/stats/whatsapp).

CSV JSON Markdown Method Every number

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.