The Direct Index
The numbers / Visitor facts · live, 2026-10-17

4.1% of business websites link to WhatsApp, in the 674 indexes read so far

148,139 business websites read in 674 indexes, as of 17 October 2026. 122 of 675 indexes have enough pages read to be compared so far.

Main points
  • That is 4.1% of 148,139 business websites read.
  • By kind of business: highest among hairdressers and beauty salons (8.0%), lowest among cafes and bars (2.6%).
Figure 1

By kind of business

Figure 2

Tours, attractions and museums, city by city

another tour and attraction indexmedian, 8.0%
0%5%10%

2 tour and attraction indexes. The median is 8.0%; the highest is Miami at 9.1%.

#IndexShareOf
1Miami US9.1%1,252
2Berlin DE6.9%1,514

Indexes are compared once 300 pages, and half of the scanned sites, have been read. The "Of" column is the base each figure rests on.

About these numbers
Counted when the landing page links to wa.me or api.whatsapp.com. Whether the business answers there isn't measured.
Cite this

4.1% of business websites link to WhatsApp, in the 674 indexes read so far (The Direct Index, 17 October 2026, directindex.org/stats/whatsapp).

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.