The Direct Index
The numbers / Visitor facts · live, 2026-10-17

19% of business websites outside English-speaking countries declare an English version, in the 484 indexes read so far

93,226 business websites read in 484 indexes outside English-speaking countries, as of 17 October 2026. 73 of 675 indexes have enough pages read to be compared so far.

Main points
  • That is 19% of 93,226 business websites read outside English-speaking countries.
  • By kind of business: highest among tours, attractions and museums (40%), lowest among hairdressers and beauty salons (10%).
Figure 1

By kind of business

Figure 2

Tours, attractions and museums, city by city

another tour and attraction indexmedian, 26%
0%15%30%

1 tour and attraction indexes. The median is 26%; the highest is Berlin at 26%.

#IndexShareOf
1Berlin DE26%1,514

Indexes are compared once 300 pages, and half of the scanned sites, have been read. The "Of" column is the base each figure rests on.

About these numbers
Counted when a page declares English beside another language, by a language link (hreflang) or a visible switcher on the site. A page that only says lang="en" doesn't count, because templates set that by default. Machine translations count; whether the English is good isn't measured.
Cite this

19% of business websites outside English-speaking countries declare an English version, in the 484 indexes read so far (The Direct Index, 17 October 2026, directindex.org/stats/english).

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.