The Direct Index
The numbers / Visitor facts · live, 2026-10-17

19% of business websites outside English-speaking countries declare an English version, in the 484 indexes read so far

93,007 business websites read in 484 indexes outside English-speaking countries, as of 17 October 2026. 73 of 675 indexes have enough pages read to be compared so far.

Main points
  • That is 19% of 93,007 business websites read outside English-speaking countries.
  • By kind of business: highest among tours, attractions and museums (40%), lowest among hairdressers and beauty salons (10%).
  • Among 4 salon indexes, Budapest is highest at 16%; the median is 8.4%.
Figure 1

By kind of business

Figure 2

Hairdressers and beauty salons, city by city

another salon indexmedian, 8.4%
0%10%20%

4 salon indexes. The median is 8.4%; the highest is Budapest at 16%.

#IndexShareOf
1Budapest HU16%325
2Berlin DE9.7%2,915
3Munich DE7.1%354
4Hamburg DE2.2%359

Indexes are compared once 300 pages, and half of the scanned sites, have been read. The "Of" column is the base each figure rests on.

About these numbers
Counted when a page declares English beside another language, by a language link (hreflang) or a visible switcher on the site. A page that only says lang="en" doesn't count, because templates set that by default. Machine translations count; whether the English is good isn't measured.
Cite this

19% of business websites outside English-speaking countries declare an English version, in the 484 indexes read so far (The Direct Index, 17 October 2026, directindex.org/stats/english).

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.