The Direct Index
The numbers / Visitor facts · live, 2026-10-17

19% of business websites outside English-speaking countries declare an English version, in the 484 indexes read so far

93,007 business websites read in 484 indexes outside English-speaking countries, as of 17 October 2026. 73 of 675 indexes have enough pages read to be compared so far.

Main points
  • That is 19% of 93,007 business websites read outside English-speaking countries.
  • By kind of business: highest among tours, attractions and museums (40%), lowest among hairdressers and beauty salons (10%).
  • Among 13 clinic indexes, Lisbon is highest at 22%; the median is 7.0%.
Figure 1

By kind of business

Figure 2

Dentists, clinics and vets, city by city

another clinic indexmedian, 7.0%
0%13%25%

13 clinic indexes. The median is 7.0%; the highest is Lisbon at 22%.

#IndexShareOf
1Lisbon PT22%437
2Warsaw PL14%418
3Vienna AT13%830
4Munich DE11%904
5Frankfurt DE9.8%348
6Berlin DE8.8%7,046
7Stuttgart DE7.0%358
8Leipzig DE5.6%302
9Cologne DE4.6%454
10Dresden DE3.4%350
All 13 clinic indexes
#IndexShareOf
1Lisbon PT22%437
2Warsaw PL14%418
3Vienna AT13%830
4Munich DE11%904
5Frankfurt DE9.8%348
6Berlin DE8.8%7,046
7Stuttgart DE7.0%358
8Leipzig DE5.6%302
9Cologne DE4.6%454
10Dresden DE3.4%350
11Hamburg DE3.3%1,021
12Hanover DE2.2%363
13Dortmund DE1.3%316

Indexes are compared once 300 pages, and half of the scanned sites, have been read. The "Of" column is the base each figure rests on.

About these numbers
Counted when a page declares English beside another language, by a language link (hreflang) or a visible switcher on the site. A page that only says lang="en" doesn't count, because templates set that by default. Machine translations count; whether the English is good isn't measured.
Cite this

19% of business websites outside English-speaking countries declare an English version, in the 484 indexes read so far (The Direct Index, 17 October 2026, directindex.org/stats/english).

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.