The Direct Index
Report · Newcastle upon Tyne · scanned 2026-11-14

I Scream for Pizza

screamforpizza.com is partly visible to agents.

Listed by OpenStreetMap · Overture Maps.

BookWebsite

Ways to reach I Scream for Pizza directly, with no marketplace in between. Checked 2026-11-14. On the business's own site. Report a mistake

Starbeck Avenue 21 NE2 1RJ Newcastle upon Tyne

Nearby, also direct

Places near I Scream for Pizza that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open I Scream for Pizza's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

61.5%

40 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by Gemini for "Best pizza delivered to where I'm staying, right now" in Newcastle upon Tyne, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Newcastle upon Tyne and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
Best pizza delivered to where I'm staying, right now.Gemini with a link to this site2026-11-14

Every place named in Newcastle upon Tyne, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/screamforpizza.com"><img src="https://directindex.org/badge/named/screamforpizza.com.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Best pizza delivered to where I'm staying, right now.” (Gemini, with a link to this site)

Where it stands

How I Scream for Pizza compares

Where it stands

235 of 457 in Newcastle upon Tyne

Top 51% of the sites scanned in this index. Just above: Taco Bell C, 2 Rowdy's Pizza C. Just below: Kafeneon C, Liosi's Italian bistro C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML79%no
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours62%no
Have an llms.txt21%no

Compared with its peers

Average scoreA or BThis site
Sites built with Squarespace 39,056 sites61%42%61.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Mascalzone italian170 mCyes
Cog and Wheel359 mAyes
Zio Bar And Grill bar_and_grill408 mDno
The Punch Bowl441 mDno
The Valley Junction 397 indian452 mByes
Hyderabadi Kitchen Bar & Restaurant indian480 mCno
David Kennedy's Food Social french508 mFno
The Holy Hobo bar_and_grill526 mDyes
The Wretham Plaice fish_and_chips559 mDno
Thao’s Kitchen vietnamese570 mByes
Businesses like yours

Businesses like I Scream for Pizza in Newcastle upon Tyne

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Newcastle upon Tyne45758%40%61.5%
Sites built with Squarespace in Newcastle upon Tyne2779%85%61.5%

After the top fixes

With the two fixes above (No structured data for the business; No menu or price list found), the score would be about 95.4%. That would be 7th of 457 in Newcastle upon Tyne, up from 235th.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. Ordering through an unrecognised third party no points, but worth doing

    Check that the provider keeps your business as the seller of record. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Newcastle upon Tyne. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Booking on your own site Agents can book without going through a marketplace.

Builder: squarespace · contact page /about: nothing new; booking page /bookings: booking link (other) · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details