Mascalzone
mascalzone.co.uk is partly visible to agents.
Listed by Overture Maps.
Ways to reach Mascalzone directly, with no marketplace in between. Checked 2026-11-14. On the business's own site. Report a mistake
238 Helmsley Rd, NE2 1PP, Newcastle upon Tyne · +441912616661
Places near Mascalzone that take a booking or an order on their own website, with no marketplace in between.
- Sambuca Pavilion680 m · italian
- Antico930 m · italian
- Gusto1.3 km · italian
- Avanti1.4 km · italian
- Pani's1.5 km · italian
The website's grade
An AI assistant can open Mascalzone's website. It can read what Mascalzone offers. It finds a way to book or order directly on the site.
44 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 22 everyday questions about Newcastle upon Tyne and named 84 places. Mascalzone wasn't one of them. See who was named →
How Mascalzone compares
195 of 457 in Newcastle upon Tyne
Top 43% of the sites scanned in this index. Just above: Eastern Star Chinese Takeaway C, Endless Kitchen C. Just below: Mowgli Street Food C, Pizzeria Francesca C.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 79% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 62% | no |
| Have an llms.txt | 21% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 270,003 sites | 55% | 25% | 67.7% |
Nearest places with a similar menu
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Sambuca Pavilion italian | 676 m | A | yes |
| Antico italian | 929 m | A | yes |
| Al Dente - Cucina Italiana italian | 1.2 km | D | no |
| Sabor italian | 1.3 km | F | no |
| Gusto italian | 1.3 km | B | yes |
| Avanti italian | 1.4 km | C | yes |
| Jamie's Italian italian | 1.5 km | F | no |
| Secco italian | 1.5 km | F | no |
| Pani's italian | 1.5 km | B | yes |
| Bella Italia italian | 1.5 km | A | yes |
Businesses like Mascalzone in Newcastle upon Tyne
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Newcastle upon Tyne | 457 | 58% | 40% | 67.7% |
| Sites built with WordPress in Newcastle upon Tyne | 120 | 67% | 49% | 67.7% |
After the top fixes
With the two fixes above (No structured data for the business; No working HTTPS), the score would be about 95.4%. That would be 7th of 457 in Newcastle upon Tyne, up from 195th.
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- No working HTTPS +3 points
The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Newcastle upon Tyne. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Menu or price list is an HTML page Agents can read the items and prices.
- Booking on your own site Agents can book without going through a marketplace.
- Ordering on your own site Agents can order without going through a marketplace.
Builder: wordpress · contact page /contact/: nothing new; menu page /takeaway-menu/: 50 prices; booking page /contact/: nothing new · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details