The Direct Index
Report · Reykjavík tours, attractions and museums · scanned 2026-11-04

Arctic Adventures

adventures.is is mostly ready for agents.

Listed by Overture Maps.

BookMenuCallWebsite

Ways to reach Arctic Adventures directly, with no marketplace in between. Checked 2026-11-04. On the business's own site. Report a mistake

Vatnagarðar 8, 104, Reykjavíkurborg · +3545627000

Languages: German, English, French

Nearby, also direct

Places near Arctic Adventures that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Arctic Adventures's website. It can read what Arctic Adventures offers. It finds a way to book or order directly on the site.

73.8%

48 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by Gemini for "A day trip out of the city with a guide this week, tickets online" in Reykjavík tours, attractions and museums, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Reykjavík tours, attractions and museums and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
A day trip out of the city with a guide this week, tickets online.Gemini with a link to this site2026-11-04

Every place named in Reykjavík tours, attractions and museums, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/adventures.is"><img src="https://directindex.org/badge/named/adventures.is.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“A day trip out of the city with a guide this week, tickets online.” (Gemini, with a link to this site)

Where it stands

How Arctic Adventures compares

Where it stands

18 of 118 in Reykjavík tours, attractions and museums

Top 15% of the sites scanned in this index. Just above: Skaftafell Terminal B, Glacier Heli Iceland B. Just below: Fun Iceland B, Golden Circle Iceland B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML8%yes
Let AI crawlers in (no block at the server or in robots.txt)92%yes
Structured data with address, phone and hours25%no
Have an llms.txt42%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Exclusive Travel Iceland234 mCno
Into the Glacier602 mCyes
Your Day Tours618 mFyes
Mountaineers of Iceland648 mByes
Port of Reykjavik, Iceland872 mFno
Icelandic Mountain Guides914 mFno
Eskimos Iceland1.1 kmDno
Stag Iceland1.1 kmDno
Travel Reykjavik1.3 kmByes
Eldgos (by Ásmundur Sveinsson)1.4 kmFno
Businesses like yours

Businesses like Arctic Adventures in Reykjavík tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík tours, attractions and museums11853%22%73.8%

After the top fixes

With the fix above (No structured data for the business), the score would be about 95.4%, which would be first of 118 in Reykjavík tours, attractions and museums.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Tickets and prices is an HTML page Agents can read the items and prices.
  • Tickets on your own site Agents can buy tickets without going through a marketplace.

Builder: unknown · contact page /about-us/: nothing new; booking page /iceland/day-tours/northern-lights/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details