Reykjavík tours, attractions and museums: which businesses can AI agents use?
Every tour operator, attraction and museum in Reykjavík that has its own website gets the same scan. So far 23 of 24 distinct websites have been scanned.
businesses in OpenStreetMap
distinct business websites (a chain's site counts once)
of scanned sites turn an AI crawler away at the edge
score A or B so far
A 0 · B 4 · C 10 · D 1 · F 8
A score stays provisional until its site has had the action test and the citation check. Methodology · Markdown · JSON.
Ranked by Agent-Direct Score
If one of these is yours, open its page to rescan or claim it. 12 places you can book or order from directly →
| # | Business | Score | Menu | Direct channel | AI crawlers |
|---|---|---|---|---|---|
| 1 | Aurora Reykjavik Northern Lights Center aurorareykjavik.is | B 80% | none | own site | open |
| 2 | Gray Line Iceland grayline.is | B 75.4% | none | own site | open |
| 3 | Sea Trips Reykjavik seatrips.is | B 75.4% | none | own site | open |
| 4 | Volcano Express volcanoexpress.is | B 70.8% | none | third party | open |
| 5 | Harpa Yachts harpayachts.is | C 68.2% | none | own site | blocked |
| 6 | Hið Íslenzka Reðasafn phallus.is | C 64.6% | HTML page | vendor on own site | open |
| 7 | FlyOver Iceland flyovericeland.com | C 63.1% | none | own site | open |
| 8 | Hallgrímskirkja hallgrimskirkja.is | C 61.5% | none | own site | open |
| 9 | Hvalasýningin whalesoficeland.is | C 61.5% | none | own site | open |
| 10 | Perlan perlan.is | C 61.5% | none | own site | open |
| 11 | Reykjavik Excursions re.is | C 61.5% | none | own site | open |
| 12 | Saga Museum sagamuseum.is | C 61.5% | none | own site | open |
| 13 | Smyril Line Ísland smyrilline.com | C 61.5% | none | third party | open |
| 14 | Reykjavik Sea Adventures seaadventures.is | C 58.5% | none | own site | open |
| 15 | Listasafn Íslands listasafn.is | D 49.2% | none | third party | open |
| 16 | Elding Whale Watching elding.is | F 38.5% | none | none | open |
| 17 | Listasafn Reykjavíkur listasafnreykjavikur.is | F 38.5% | none | none | open |
| 18 | Sjóminjasafnið í Reykjavík borgarsogusafn.is | F 38.5% | none | none | open |
| 19 | Tónlistarsafn Íslands tonlistarsafn.is | F 38.5% | none | none | open |
| 20 | Ufsaklettur ferlir.is | F 38.5% | none | none | open |
| 21 | Whale Safari whalesafari.is | F 38.5% | none | none | open |
| 22 | Listasafn Einars Jónssonar lej.is | F 0% | unreachable | none | open |
What the index found in Reykjavík tours, attractions and museums
| none | 21 |
| HTML page | 1 |
| own site | 11 |
| none | 7 |
| third party | 3 |
| vendor on own site | 1 |
| Unknown | 11 |
| Wordpress | 7 |
| Webflow | 2 |
| Duda | 1 |
| Squarespace | 1 |
| Turn at least one away at the edge | 1 |
| Block one in robots.txt | 0 |
| Turn away every visitor without a browser | 0 |
| Didn't answer in time | 1 |
| Unreachable from the scanner | 1 |
| No working site (dead address) | 1 |
The menu, channel and builder counts cover the 22 sites the scanner could read; the AI crawler counts cover all 23 scanned sites. Each uses the latest scan. The listings come from OpenStreetMap. Businesses without their own website are counted but not scanned. Another 1 have an address that no longer answers (dead domain, bad certificate or server down). They're counted with the businesses that have no website and left out of the ranking.
Reykjavík tours, attractions and museums, month by month
Each month gets its own dated page, and its numbers are final once the month is over. The table shows the share of sites that turn AI crawlers away, the share that take bookings or orders on their own domain, and how many score A or B.
| Month | Sites scanned | Turn a crawler away | Direct booking or ordering | A or B |
|---|---|---|---|---|
| November 2026 so far | 23 | 4% | 55% | 4 |
| October 2026 | 23 | 4% | 55% | 4 |
Reykjavík tours, attractions and museums, month by month: the chart
From October 2026 to November 2026, the share of sites turning a crawler away stayed at 4%, the share taking bookings or orders on their own domain stayed at 55%, and the number of sites scoring A or B went from 4 to 4 so far.
Reykjavík, by kind
Each kind of business has its own index, and every index gets the same scan. This page is the tours, attractions and museums index.
| Kind | Businesses | Has a website | Sites scanned | Grades |
|---|---|---|---|---|
| restaurants and fast food | 324 | 161 | 103 | A 5 · B 15 · C 26 · D 33 · F 24 |
| cafes and bars | 140 | 57 | 39 | A 0 · B 6 · C 12 · D 9 · F 12 |
| hairdressers and beauty salons | 63 | 8 | 6 | A 0 · B 0 · C 1 · D 4 · F 1 |
| tours, attractions and museums this page | 49 | 29 | 23 | A 0 · B 4 · C 10 · D 1 · F 8 |
5 of them are chain outlets. A chain's site is scanned once and counted once in the rankings.
Can an agent transact in Reykjavík tours, attractions and museums?
0 of 22 reachable sites expose a rail an agent could transact through. Measured, not scored.
A rail is a UCP profile, an ACP discovery document, an MCP server card, or an ordering vendor that takes orders placed by assistants (Square and Toast, and any vendor whose terms allow agents). Counted from the latest scan of each site; older scans were not measured. Methodology · vendor terms for agents.