The Direct Index
Report · Reykjavík tours, attractions and museums · scanned 2026-10-24

Aurora Reykjavik Northern Lights Center

aurorareykjavik.is is mostly ready for agents.

Listed by OpenStreetMap.

BookCallWebsite

Ways to reach Aurora Reykjavik Northern Lights Center directly, with no marketplace in between. Checked 2026-10-24. On the business's own site. Report a mistake

Hours, from OpenStreetMap: Mar-Oct: Mo-Su 09:00-20:00; Nov-Feb: Mo-Su 09:00-18:00

Fiskislóð 53 101 · +354 780-4500

Languages: German, English, Spanish, French, Icelandic, Italian, Chinese

Nearby, also direct

Places near Aurora Reykjavik Northern Lights Center that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Aurora Reykjavik Northern Lights Center's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

80%

52 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Aurora Reykjavik Northern Lights Center compares

Where it stands

1 of 22 in Reykjavík tours, attractions and museums

Top 5% of the sites scanned in this index. Just below: Gray Line Iceland B, Sea Trips Reykjavik B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain80%yes
Publish the menu or price list as HTML10%no
Let AI crawlers in (no block at the server or in robots.txt)90%yes
Structured data with address, phone and hours10%no
Have an llms.txt30%yes

The top 10% are the 10 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,087 sites55%25%80%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
FlyOver Iceland176 mCyes
Hvalasýningin215 mCyes
Víkin410 mFno
Harpa Yachts513 mCyes
Saga Museum532 mCyes
Whale Safari542 mFno
Elding Whale Watching552 mFno
Reykjavik Sea Adventures561 mCyes
Sea Trips Reykjavik572 mByes
Listasafn Reykjavíkur839 mFno
Businesses like yours

Businesses like Aurora Reykjavik Northern Lights Center in Reykjavík tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík tours, attractions and museums2255%18%80%
Sites built with WordPress in Reykjavík tours, attractions and museums760%29%80%

The best of the sites built with WordPress in Reykjavík tours, attractions and museums

Sea Trips Reykjavik B 75.4% · Harpa Yachts C 68.2% · Smyril Line Ísland C 61.5% · Reykjavik Sea Adventures C 58.5% · Tónlistarsafn Íslands F 38.5%

After the top fixes

With the two fixes above (No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 22 in Reykjavík tours, attractions and museums.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  2. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) address, phone
  • Tickets on your own site Agents can buy tickets without going through a marketplace.

Builder: wordpress · contact page /northern-lights-center/: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Aurora Reykjavik Northern Lights Center",
  "url": "https://aurorareykjavik.is/",
  "telephone": "+354 780-4500",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Fiskislóð 53",
    "postalCode": "101"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 64.1563842,
    "longitude": -21.9446856
  },
  "openingHours": "Mar-Oct: Mo-Su 09:00-20:00; Nov-Feb: Mo-Su 09:00-18:00",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://aurorareykjavik.is/#tickets",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/aurorareykjavik.is"><img src="https://directindex.org/badge/aurorareykjavik.is.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Aurora Reykjavik Northern Lights Center

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/aurorareykjavik.is, through the MCP tool direct_record and in the city feed /city/reykjavik-tours/direct.json.

PathLinkStatus
Bookaurorareykjavik.is/#tickets own sitefound by the scan of 2026-10-24, not yet tested
Ordernone on record
Menunone on record
HoursMar-Oct: Mo-Su 09:00-20:00; Nov-Feb: Mo-Su 09:00-18:00from OpenStreetMap
Phone+354 780-4500

Stable links that count: /go/aurorareykjavik.is/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsyes
WebMCP tools on the pageno how
JSON-LD for the businessyes