The Direct Index
Report · Reykjavík tours, attractions and museums · scanned 2026-11-04

Mountaineers of Iceland

mountaineers.is is mostly ready for agents.

Listed by Overture Maps.

BookCallWebsite

Ways to reach Mountaineers of Iceland directly, with no marketplace in between. Checked 2026-11-04. Through bokun acting for the business. Report a mistake

Reykjavíkurborg · +3545809900

Nearby, also direct

Places near Mountaineers of Iceland that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Mountaineers of Iceland's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Bókun.

72.3%

47 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Reykjavík tours, attractions and museums and named 40 places. Mountaineers of Iceland wasn't one of them. See who was named →

Where it stands

How Mountaineers of Iceland compares

Where it stands

23 of 118 in Reykjavík tours, attractions and museums

Top 19% of the sites scanned in this index. Just above: Northern Lights Bus B, Sixt Rent a Car | Reykjavik Krokhals B. Just below: Wake Up Reykjavík B, Volcano Express B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML8%no
Let AI crawlers in (no block at the server or in robots.txt)92%yes
Structured data with address, phone and hours25%no
Have an llms.txt42%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%72.3%
Sites using Bókun 120 sites63%45%72.3%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Into the Glacier141 mCyes
Your Day Tours150 mFyes
Icelandic Mountain Guides342 mFno
Exclusive Travel Iceland414 mCno
Port of Reykjavik, Iceland513 mFno
Arctic Adventures648 mByes
Sigurjón Ólafsson Museum822 mFno
Cycling Iceland1.1 kmFno
Eldgos (by Ásmundur Sveinsson)1.4 kmFno
Atlantik ehf1.5 kmCno
Businesses like yours

Businesses like Mountaineers of Iceland in Reykjavík tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík tours, attractions and museums11853%22%72.3%
Sites built with WordPress in Reykjavík tours, attractions and museums5256%21%72.3%
Sites using Bókun in Reykjavík tours, attractions and museums1660%38%72.3%
Sites built with WordPress and using Bókun in Reykjavík tours, attractions and museums857%38%72.3%

After the top fixes

With the two fixes above (No tickets and prices found; Structured data is incomplete), the score would be about 87.7%, which would be first of 118 in Reykjavík tours, attractions and museums.

Findings

What to fix first

  1. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  2. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (TravelAgency) address, phone
  • Tickets through bokun on your own domain There's no marketplace commission, and the customer stays yours.
  • Bókun works with agents through its partners Bókun lists no traveller terms; its API terms have no bot clause and let developers use the API only to build applications for a vendor's use under a Bókun partner or services agreement. Terms read on 2026-10-15: https://www.bokun.io/legal/api-terms. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: wordpress · contact page /contact-us/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details